7 Of The Best Email Marketing Tips We’ve Learned To Build An Engaged Email List That Converts

There's no shortage of email marketing tips out there. We've cut through the noise and put together 7 of the best email marketing tips we've learned in this article.

Unlike some marketing channels that you rent (social media, paid ads, etc.), building your email list is well worth the time and money because it's an asset you own. Keep in mind that "The money is still on the list," and there's a pretty good reason for that. Here's some proof from the folks at Campaign Monitor:

  • Email is more valuable than ever, with an ROI of $42 for every dollar spent.
  • Automated emails average 70.5% higher open rates and 152% higher click-through rates than "business as usual" marketing messages.

Those numbers are impressive! And if you are still wondering if other digital platforms convert better, think again. Truly, email marketing is here to stay, and it can help you generate more site visits and boost your income.

7 Of The Best Email Marketing Tips We've Learned

It's essential to discover new techniques to attract site visitors to subscribe to your email list or take action, with competition growing every day.

With that said, let's jump into these email marketing tips...

1. Motivate Subscribers To Forward Your Emails

Mark Zuckerberg once said,

Nothing influences people more than a recommendation from a trusted friend.

Suppose you can encourage your email subscribers to forward your emails to their contacts. In that case, you'd be building an email list and developing customer loyalty at the same time.

Here's a tip; motivate your email subscribers by providing so much value that they want to share the information with people they know.

Although not all email marketing tools allow forwarding suggestions, check with your service provider to be sure. Do it if their terms of service allow it. If not, find an alternative approach to get your current subscribers to forward your email.

Remember that recipients of those forwards are more likely to subscribe because someone they trust recommended it.

2. Use Email List Segmentation

Email list segmentation helps you personalize your email campaigns. Digital marketers who break up their email campaigns into segments see a boost in revenue. Here's proof:

Optimize page for email list conversions - Segmentation stats

That 760% increase in revenue brought by segmented email campaigns is a huge deal!

Now, here's a list of some ideas to segment your email list effectively: 

  • Preferences and interests.
  • Purchase history.
  • Demographics.
  • Browsing behavior.
  • Email open time.
  • Open rate.
  • Purchase frequency.
  • Stage in the sales funnel.
  • Inactive subscribers.

You can create tailored and relevant email content for each segment by understanding the characteristics of your subscribers.

Keep in mind that relevance is one of the most critical factors to boost the conversion rate and retain email subscribers. The more specific your email list segmentation is, the better your conversion rate will be.

Email list segmentation also helps you become personal with your subscribers and show them that you value their individual needs.

3. Customize And Personalize Your Email Subject Line, Sender Name, and Content

According to OptinMonster,

Optimize page for email list conversions - Email open rate

It only proves that your subject line is one of the most important things determining your email campaigns' success.

Keep these things in mind when customizing your subject line:

  • Short and descriptive.
  • Has a sense of urgency, relevancy, or curiosity.
  • Personalized by using the recipients' names.
  • Use preview or pre-header text to add extra relevance.

Your email copy must be compelling too. An excellent subject line will not boost email conversion rates if the copy fails to capture the prospect's attention.

You can also redirect subscribers to your website. Add your name to your email to make it look like it's coming from a real person and not a company.

Remember that the sender's name is usually the first thing subscribers notice in an email. So it is necessary to use a more recognizable name. My final tip is to ensure that your email subscribers always get emails from the same sender for consistency.

4. Add An Email Signature

If you want to grab users' attention quickly, personalize your email with a signature.

Optimize page for email list conversions - Sample Email signature

Email signatures build trust and brand awareness without making it too obvious. It also shows that your subscribers can easily reach you.

To make email signatures more useful, you can add the following elements:

  • A call-to-action or CTA.
  • A link to your blog.
  • A recent event.
  • List new products.
  • "Schedule a meeting" banner.

Keep your email signature well-structured, attractive, and mobile-friendly.

Expert Trick: I really love to add what I call a super signature below your email signature. You'll the super signature below your email signature. It's acts as an additional call to action and draws attention to additional ways people can work with you.

Here's a great example of a super signature so you can model it to create your own.

Email Super Signature Example 1

Email Super Signature Example



5. Your Emails Must Be Mobile-friendly

63% of emails are now opened on a mobile device. Also, 42.3% will simply delete non-optimized emails, while just 11.3% will read them anyway.

Optimize page for email list conversions - Mobile Friendly email

Those stats show the impact of mobile-friendly emails. Follow the steps below to help you create mobile-optimized email campaigns

  • Write a subject line with a max of 35 characters.
  • Provide enough white space so mobile users can easily read your emails.
  • Use large fonts to boost readability.
  • Make the links clickable.
  • Compress the images to enhance load and refresh time.
  • Keep your email width under 600 pixels.

Always test campaigns to find which elements are working correctly and not when optimizing your mobile emails. To assess your email campaigns' performance on various devices, run an A/B test.

6. Add A Powerful CTA (Call-To-Action) In Your Email

If you want subscribers to take action you must tell them what you want them to do. This is where your call to action comes in.

Most of your email marketing campaigns (if not all) should have a clear call to action.

Here are a few tips to help you create a strong call-to-action that boosts conversions: 

  • Use powerful action words.
  • Keep your copy consistent.
  • Write a clear value proposition.
  • Add a sense of urgency.
  • The CTA button must be clickable.

7. Create Automated Behavioral Triggers

Send behavior triggered emails when a user takes a particular action on your site. This type of email increases conversion rates because they are sent every time a user takes action. 

You can set up automatic behavior triggered emails for these types of situations:

  • Abandoned cart
  • Pageviews or content download
  • Form submissions
  • Blog subscription welcome email
  • Watching product demos
  • Free trial expiry
  • Webinar registration

Suppose you want to email an extra offer to users who abandoned their cart or just an email reminding them about the product. In that case, it's totally up to you.

Here's a tip: Test both versions and see what works best for your campaigns. Ensure that each email is relevant and valuable to the recipient to increase the chances of conversion.

And those are some of the best email marketing tips we've learned.

Head on to the recommended resources section below to learn more about email list optimization. 

Recommended Email Marketing Tips Resources

How to Optimize Your Site to Collect the Most Email Addresses

8 Effective Tips to Get More Email Subscribers by Increasing Conversions

What Is Email Marketing And How To Get Started With It

So what do you think about this article? Are you ready to use these tips to boost your email marketing efforts?

Leave a comment below, and let's discuss.

Remember to hit the SHARE button to spread the word.



Header image courtesy of Stockunlimited.

About the Author Tim Fitzpatrick

Tim Fitzpatrick is the President of Rialto Marketing. At Rialto Marketing, we help service businesses simplify marketing so they can grow with less stress. We do this by creating and implementing a plan to communicate the right message to the right people. Marketing shouldn't be difficult. All you need is the RIGHT plan.

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