A Proven Process To See Consistent, Repeatable Marketing Results

January

28

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Proven processes exist all around us. Following a process that has proven to work is an excellent way to accelerate the time it takes to get where you want to go. Today, I am going to to share a proven process for marketing.

Join Tim Fitzpatrick for this solo episode of The Rialto Marketing Podcast!

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A Proven Process To See Consistent, Repeatable Marketing Results


Proven processes exist all around us. Following a process that has proven to work is an excellent way to accelerate the time it takes to get where you want to go. Today, I am going to to share a proven process for marketing results.

Hi, I am Tim Fitzpatrick with Rialto Marketing where we believe marketing shouldn't be difficult. All you need is the right plan. Thank you so much for taking the time to tune in.

I hate to burst the bubble. There are no shortcuts in marketing. Despite what anybody tells you, there are no shortcuts. There is no silver bullet. You've got to put in consistent work if you want to experience results that last. I'm going to share the five high-level steps we use to help our clients grow their businesses. You can use these exact same steps for yourself. Okay, I am not sharing this because I want to brag and talk about what we do. I just know this process works and you can use and do the exact same thing for yourself, which is why I'm sharing it. Without further Ado, here are the five steps, and guys, these are really simple. I like to keep things as simple as humanly possible.

So the first step in this process is identify. You need to identify where you are starting from. You cannot figure out what you need to do to get to where you want to go in anything until you first identify where you are starting from. So at this step, we're just simply you need to look at what are you doing from a marketing perspective? Where are you at? You need to evaluate and get a baseline of where you're starting from. What are you doing with your marketing? What's working? What's not? Identifying all that. Then you are armed to move to the second step.

And in the second step, you got to focus. And when we talk about focus, we talk about you got to focus on the fundamentals. You have to identify and really understand your target market and who your ideal clients are within that market. And then the second thing you need to do, the second fundamental is you need to create messaging that is clear and engaging to that market. It needs to grab their attention and their interest. You cannot create messaging that is going to grab anyone's attention or interest until you first identify who the hell you want to attract. That's why we have to focus on these things first, because if you don't get these things right, you're going to waste time and money. And inevitably, most of your marketing tactics are not going to work as well as they should. That's what we're doing in this second step of focus. So identify where you're at second, focus on the fundamentals, target market, and messaging.

Then in step three, you can create your plan. You have to have a plan. If you don't have a plan, you're just throwing stuff up against a wall. It's easy to get distracted. You have to have a plan. That plan does not need to be perfect. You're better off implementing with an imperfect plan and learning as you go. But you have to have some type of plan in place of how you're going to market your business.

In the fourth step you need to implement. You need to actually take action. If we do not take action, nothing is ever going to happen. So all that work you did to identify where you were, focus on those fundamentals, and then create a plan of how you're going to get your message in front of those people you intend to work with, if you got through step three, and then you don't actually take action and implement, then you're never going to realize the benefits from it. You're never going to experience those consistent, repeatable results that I know you can have.

In the fifth step, after we've implemented, we've taken action, we've executed, we need to manage that plan on an ongoing basis. If you don't have somebody to manage that plan and make the course corrections, make updates to your plan and own the plan and continually optimize it, then things are going to fall apart, too. That's why management and ongoing optimization is so important, whether it's you or whether you're paying somebody to manage and own the plan. Somebody has to own your plan, because if not, then things fall at the wayside and you are not going to experience consistent repeatable results.

Let me run through these one more time. Step one, identify where you're at. Step two, focus on the fundamentals, your target market and your messaging to that market. Step three is creating your plan of how you're going to get that message in front of those people. Step four is taking action. It's implementing the plan that you have put down on paper. And step five is managing it on an ongoing basis so that you can make updates to it. You are optimizing it. Somebody is taking ownership of managing the plan because if nobody owns the plan and nobody owns the management of it, the wheels are going to come off.

Those five steps. I'm telling you right now is a proven way to see consistent, repeatable results with your marketing. They are high level steps. There's a lot of details within each one of these, but if you follow these high level steps, you will see consistent, repeatable marketing results.

Now, if you're struggling with your marketing, you're not sure how to implement this process or how you might implement this process, head on over to our website, RialtoMarketing dot com. That's R-l-A-L-T-O Marketing dot com. Click on the Get a Free Consultation button. I will be happy to chat with you and help give you clarity on these steps so that you know what you should be focusing on right now based on where you are and where you want to get to.

Thanks so much for tuning in. Till next time. Take care. Hope you found this super helpful and I will catch you on the flip side. Take care.


About the author, Tim Fitzpatrick

Do you know you have an opportunity for revenue growth and are unsure how to make it happen? Do you lack someone with the time, skill set, and desire to take ownership of marketing to drive results?

When it comes to marketing, it's easy to fall prey to information overload. We understand how overwhelming and frustrating marketing your business can be. But, marketing shouldn't be difficult.

At Rialto Marketing, we work with B2B professional service firms that want to accelerate revenue growth and attract more ideal clients.

So, stop gambling with your marketing budget each month. Put an end to guessing what your next marketing step should be and hoping it works. It's time to remove your revenue roadblocks.

Wouldn't you like to reach your revenue goals faster? Let us run your marketing, so you don't have to.