About Us

From The Desk Of Tim Fitzpatrick

Hi!

My name is Tim Fitzpatrick.

You're a growth-minded MSP or B2B tech company owner who's great at what you do, and your clients get real results. But customer acquisition remains your biggest challenge. You're stuck in what we call The Marketing Maze: a frustrating cycle of disconnected tactics, wasted spend, and false starts. You've hired agencies, run ads, done everything you're supposed to do, and none of it has reliably solved the problem. The worst part isn't the wasted money. It's the doubt. You start wondering if you're the problem. You're not.

We believe being great at what you do should be enough to grow a business. It's not right that it isn't. Excellence deserves to win, and with the right system, it can. At Rialto Marketing, we come at growth differently. Tim Fitzpatrick built and scaled a distribution company 60% year over year before selling it. He sees growth through a revenue lens first and a marketing lens second, because he's lived what it takes to grow a business, not just studied it.

We've built a proven system called the Supercharged Marketing Engine, and we install it using a simple three-step framework: Strategy fuels the engine with clear positioning and direction. Planning builds the engine with a focused execution roadmap. Leadership keeps the engine running with metrics, implementation/execution, and optimization that produce predictable results.

Without the right system, the problems only compound. Inconsistent customer acquisition, unpredictable revenue, wasted spend, and growing doubt with every passing month. But when you install the right engine, everything shifts. Your pipeline becomes predictable. Your revenue becomes consistent. And you become the thriving owner with clarity, momentum, and a growth system working in the background, and you're free to lead your business from the front instead of chasing tactics from behind.

The only growth system for MSPs and B2B tech companies that turns client acquisition from your biggest challenge into your biggest advantage. Ready to see how it works? Let's talk.

To your success,

Tim Fitzpatrick
President

Resources To Turn Client Acquisition From Your Biggest Challenge Into Your Biggest Advantage

The Rialto Marketing Engine Toolbox

Rialto Blog

Rialto Podcast

The Marketing Engine Scorecard

Meet Our Team

Tim Fitzpatrick

I have a passion for developing and growing businesses. I am an entrepreneur at heart, with 25+ years experience in marketing, business development, sales management and strategic planning. Just after graduating from college I had the good fortune of getting involved with a wholesale distribution company I co-owned for 9 years. We grew an average of 60% a year before being acquired in 2005. It was an amazing experience that not only taught me a lot of business lessons but life lessons as well.

I started Rialto Marketing in 2012 with a vision of having a positive, lasting impact on the businesses we work with. There are three critical elements of marketing: strategy, planning, and leadership. I enjoy all three, and I'm good at them, so that's what we focus on with our clients.  
I hope I run into you on this journey we call life!

Hobbies:
My family, Mountain Biking, Skiing, Golf, Paddle Boarding.

Favorite Quote:
You're braver than you believe, stronger than you seem and smarter than you think. 

Title:
President

Jartin Villamor

I joined Rialto Marketing in early 2016. Before Rialto, I was a customer service representative in a few Business Process Outsourcing companies for 8 years. The call center industry played a significant role in building my skills. I learned how to speak to people and deal with a variety of personalities. My work ethic has become better through my years of experience supporting different campaigns.

Working for Rialto Marketing has been a great experience. I have learned a lot of things and I am grateful to be a trusted part of the team.

I see myself working for Rialto Marketing for a very long time because I enjoy what I do. 

Hobbies:
Listening to music, Watching Movies and TV series, Social Media

Favorite Quote:
Happiness is when what you think, what you say, and what you do are in harmony.
                                    - Mahatma Gandhi 

Title:
Business & Sales Support Associate

Frane Cvitanic

I am a WordPress and project management enthusiast, an SEO connoisseur, a Google Ads certificate holder, a versatile writer, and a business and EU funds consultant with 12+ years of professional experience. 

I am an adaptable, communicative, and extroverted person. I love continuous movement, want to rise above the average, and respond to challenges and obligations. I want to push my colleagues and myself to continually improve. I am a person who, at any moment, is ready to share knowledge, spread positive vibrations, and collect and share new energy. I am open to listening to new ideas and suggestions. With my qualifications, experience, and knowledge, I look forward to meeting our clients' needs.

I've been an Owner & Managing Director for more than 6 years at a full-service digital agency specializing in business consulting, graphic and web design, SEO, Google advertising, and EU funding. At the end of 2019, I decided to find some new challenges, connected with Tim, and got involved with Rialto Marketing. I've been enjoying the digital ride since then and look forward to long-term cooperation.

Hobbies:
Family, Insanity, Cageball, American Football, Rafting, Hiking, Healthy Eating, Photography

Favorite Quote:
Have the courage to follow your heart and intuition.
                                            - Steve Jobs

Title:
Director of Operations

Frequently Asked Questions (FAQ)

1. What inspired the founding of Rialto Marketing and the Supercharged Marketing Engine methodology?

Rialto Marketing was built to give business owners a simpler, more effective way to approach marketing, one based on clarity, confidence, and control rather than guessing.

2. What’s the core philosophy behind how the team approaches growth?

We believe simplicity and clarity always win. When you understand your audience, message, and priorities, marketing becomes easier and more effective.

3. Who will I actually work with day-to-day?

You’ll work directly with Tim Fitzpatrick and our senior team. We keep the process personal and collaborative.

4. How is Rialto different from traditional marketing agencies?

We’re not tacticians. We’re marketing strategists. We complement what agencies do. Instead of selling tactics, we help you build a marketing engine that you own and control. Renting your marketing/growth vehicle is not a strong long-term growth driver.

5. What types of clients are the best fit for your approach?

We work best with growth-focused B2B businesses. They recognize the importance of marketing and are committed to growth. They understand the need for professional guidance to scale effectively and maximize ROI. They value strategic clarity, even with limited internal bandwidth or budget. They want to build a marketing engine that produces reliable, repeatable results.

6. Does Rialto handle both strategy development and execution?

Yes. We build the strategy and help manage execution, but we don’t do the execution work. Many companies struggle because their strategy and tactics aren’t aligned, so we stay involved to ensure your marketing engine is implemented the right way, at the right pace, and in the right order. Whether you need full support or help guiding your internal team, we make sure things get done correctly.

7. How does your team stay current with changes in marketing?

Most of our work is grounded in the marketing fundamentals, and those don’t change! We keep a pulse on new tools, trends, and platforms, but only adopt what consistently supports B2B growth. Our team continually refines our frameworks based on real-world results, not hype or shortcuts.

8. What’s the biggest transformation you’ve helped create for a client?

Many clients come to us overwhelmed and unsure where their marketing is breaking down. We’ve helped companies go from scattered tactics and unpredictable results to having a clear message, a focused plan, and a marketing engine that reliably supports revenue growth. That clarity often becomes the turning point for their entire business.

9. Are all engagements personally overseen by Tim Fitzpatrick?

Yes. Tim is involved in every engagement to ensure the strategy stays aligned, the work is high-quality, and the execution supports your business goals. You’ll never be handed off to junior staff or left wondering who’s leading the work.

10. Does Rialto offer long-term partnerships or mainly project-based work?

Both. Some clients hire us for a strategic project, while others continue with us as an ongoing partner to guide the marketing engine long-term. The level of support depends on your goals, resources, and the degree of leadership or execution management you want us to provide.

11. What does “building a marketing engine” mean in practice?

It means creating a dependable system that consistently attracts, nurtures, and converts your ideal clients into predictable, sustainable revenue growth. No guessing. No chasing random tactics. Just a simple, structured engine that produces reliable growth month after month.