If you use WordPress for your website then there is no doubt you are using at least a few WordPress plugins.
WordPress plugins are installable software used to extend and expand the functionality of a WordPress site. They are pre-written codes living in WordPress that make it very easy to add additional functionality to your website.
Why use WordPress plugins in the first place? Is it really important to use them in managing your website? Let's find out...
The Importance of WordPress Plugins for Small Businesses
Obviously, WordPress plugins can play a very important role in making your website better in a number of ways. They can help...
- Speed up your website.
- Secure your site.
- Schedule full backups.
- Manage redirects and 404 errors.
- Optimize your site for search engines.
WordPress plugins also let you...
- Manage teams and improve editorial processes.
- Grow your email list.
- Build high converting landing pages fast.
- Encourage social sharing.
- Block spam comments with ease.
Overall, WordPress plugins can help you run your website smoothly.
Having a smooth running website is great, but if you are not generating traffic and converting leads then it really doesn't matter.
So what are the best WordPress plugins to generate traffic & convert leads? Let's jump to it...
15 WordPress Plugins You Should Use to Generate Traffic & Convert Leads
SEO WordPress Plugins
SEO is one of the main ways you can generate traffic to your site. The following plugins will help ensure you are on top of your SEO game so you can improve and increase the number of visitors coming to your website.
Yoast is a popular WordPress plugin that has over 5 million downloads. It is a plugin that every WordPress user should prioritize installing.
The Yoast plugin makes a number of search engine optimization tasks simple to complete.
Here are a few things you can achieve by using the Yoast SEO plugin:
- Add meta value to the homepage
- Add meta value to a single post
- Social media optimization (image, title & description)
- Create sitemap files
- Edit robots.txt and .htaccess
- Google search console integration
- Control indexing of your blog
- Set focus keywords and optimize for on page SEO
The Yoast SEO plugin will create a solid SEO foundation you can build upon and one you should definitely consider using.
Broken links on your website negatively impact your SEO.
With this WordPress plugin, you won't have to worry about broken links ever again!
Broken Link Checker scans your WordPress site for broken links. It is a powerful plugin that can quickly notify you to fix broken links with its easy to use dashboard.
404 link or broken internal and external links, which are considered as a dead end for search engine spiders, can be fixed by Broken Link Checker in a snap.
The use of rich snippets or schema markup are very important for your WordPress site for a number of reasons:
- Search engines like Google are able to return more relevant results.
- Web visitors can determine the relevancy of specific results more easily, often on the SERP (search engine results page).
- Rich snippets promote increased click-throughs and lower bounce rates because users already have a better idea of the site contents and relevance to their query before they even enter the site.
All In One Schema.org Rich Snippets is a stable and reliable WordPress plugin that lets you preview your rich snippets as they will appear on a live Google search. It features rich snippets ideal for web pages that feature content related to Recipes, Events, Reviews, and many more.
Large image files can really slow down your website and website speed will impact your SEO.
Worry no more! With the Smush Image Compression & Optimization plugin, you will be covered.
This is the most popular image optimization plugin for WordPress for a reason...check it out.
Data can slow down the performance of your WordPress site which is why using a cache plugin can help lower the load on your server to improve overall performance.
W3 Total Cache improves the SEO and user experience of your site by enhancing website performance and lessening download times by content delivery network (CDN) integration.
Key features include:
- Compatibility with shared hosting, virtual private or dedicated servers and clusters.
- Transparent content delivery network (CDN) management with Media Library, theme files and WordPress itself.
- Mobile support: respective caching of pages by referrer or groups of user agents including theme switching for groups of referrers or user agents.
- Accelerated Mobile Pages (AMP) support.
- Secure Socket Layer (SSL) support.
If you aren't familiar with caching this article on What is caching and how does it work will be extremely helpful.
Lead Generation WordPress Plugins
In order to increase conversions on your website, you will need ways to attract visitors to buy and or opt-in to special offers on your website.
All of the plugins below will help you entice website visitors to take action while on your website. You don't need all of these plugins, just choose the one that makes the most sense for your business and start using it!
OptinMonster converts website visitors into actual paying subscribers and customers. It offers awesome features that make lead generation a piece of cake.
- Drag and drop form builder
- Exit-intent technology
- A/B split testing
- Built-in analytics.
OptinMonster is very simple to use so you can build high converting lead generation campaigns in minutes.
I'm going to admit that we love Thrive Leads so we might be a little biased.
Having said that, this is a great WordPress plugin for building your email list and easily creating opt-in offers for your website.
Here are some of the many types of opt-ins you can create with Thrive Leads: lightboxes, sticky ribbons, in line forms, slide-ins, and much more. You owe it to yourself to at least investigate what Thrive has to offer.
SumoMe is a great lead generation WordPress plugin that a lot of businesses use today. It helps you grow traffic while collecting valuable leads.
This WordPress plugin offers tools such as List Builder, Welcome Mat, Share, and Smart Bar to help you generate leads and catapult your business. It also offers plugins for Shopify, BigCommerce, Google Tag Manager, and Magento.
Inbound Now CTA plugin lets you add CTAs to your WordPress site to increase conversion rates.
This plugin allows you to strategically add call-to-action buttons in various locations. It also offers A/B test templates, text, and more so that your conversion rates improve.
Hello Bar is an awesome WordPress plugin that helps you build your email list. When people visit your website, they’ll see an ingenious bar at the top of the page that encourages them to join your email list or start a trial of your product.
You can definitely add Hello Bar to your list of email marketing tools that your small business can benefit from.
A/B Testing WordPress Plugins
Most businesses publish an opt-in form on their website and never think about it again. Without testing, you will never know if you can do better.
Testing is not a one time task, it's an ongoing process. If you commit to testing, your conversions will continue to get better and better over time.
The following plugins will make A/B testing a breeze so you can continually improve your conversions.
Google Optimize is an easy to use and a very powerful tool that can help generate traffic and convert website visitors. It's actually not a WordPress plugin but it's more of an online A/B testing tool developed by Google.
To use Google Optimize, simply:
I love how Google Optimize lets you track which sidebar widget converts more and gets more clicks. It's also tied in automatically with Google Analytics so you can connect it directly with your marketing campaign goals.
Google Optimize is completely free for up to 5 simultaneous experiments.
Nelio A/B Testing is a powerful WordPress plugin because it lets you define, manage, and keep track of A/B testing experiments. It lets you do everything from a single admin dashboard without leaving WordPress.
Key features include:
- Unlimited Experiments
- Multigoal Tracking
- Continuous Updates
- Native WordPress Solution
- Unlimited Alternatives
Nelio pricing starts at $29 to $359 a month depending on the size of your business.
Thrive Optimizer is a great WordPress plugin and makes A/B testing very simple. This plugin is easy to use while still being a very powerful tool.
Key features include:
- Fast A/B Testing
- Unlimited Tests
- Unlimited Test Variations
- 3 Conversion Goals
- Custom Traffic Distribution
Simple Page Tester is a free A/B testing WordPress widget that you will surely love. It is super fast to set up, SEO friendly, analytical, and cache compatible.
Upgrading to premium will give you a lot more. For $59, you will get:
- Split testing on Custom Post Types
- Element level split testing with Shortcodes
- Easy to install shortcode for detecting conversions
- PHP template tag for detecting conversions
15. AB Press Optimizer
AB Press Optimizer is for small business owners who own a WordPress website that want to increase sales, get more impressions, and more email subscribers. It allows you to run A/B tests on all elements of your WordPress website content like text, HTML content, images or page titles.
Key features include:
- Unlimited Experiments
- Real-Time Reporting
- Unlimited variations
AB Press Optimizer will run your experiments, manage variations for different visitors, and show you which content performs the best.
And that's all folks...those are the 15 amazing WordPress plugins to generate traffic & convert leads.
As a business owner like you, I recommend installing at least some of these plugins to get the most out of your WordPress website.
As always, don't hesitate to seek help from experts if you need more information about plugins or WordPress in general.
What do you think about this list? Are you already using any of these WordPress plugins? Did we miss anything?
Feel free to comment below and share.
Header image courtesy of Pexels.