In an age full of the latest and greatest digital marketing hype, many would think that direct mail marketing is ineffective.
We all know that the fastest and most convenient mode of communication today is through email, text, chat, and social media.
No one bothers to read the mail anymore let alone check their mailboxes. The once powerful marketing channel is now DEAD - or is it?
Let me prove to you that direct mail marketing is still very relevant today and a marketing channel you should not overlook.
When it comes to trustworthiness,
When it comes to preference,
- 73% of U.S. consumers said they prefer direct mail for brand communications because they can read the information at their convenience.
When it comes to response rate,
- 79% of consumers will act on direct mail immediately, compared to only 45% who say they deal with email immediately.
What do these statistics mean? Direct mail marketing NEVER DIED and probably NEVER WILL!
It's time to get your direct mail marketing started (or give it a nice boost) and to do that we've compiled a list of the best direct mail marketing articles we could find.
If you're looking for an easy to digest and helpful article about direct mail marketing tips then this one is a must-read for you. It has 99 doable tips you can apply to your own campaigns right away.
This article is a transcribed version of a podcast hosted by Andrew. It talks about important direct mail topics such as revenue, return on investment, prospecting, etc.
My favorite part of the article is the Direct Mail Mistakes to Avoid because it's very helpful to those who are currently struggling in their direct mail marketing efforts.
To keep things more interesting, make sure to check out the lightning round section towards the end of the article.
by Dean Rieck
Like I already said, direct mail marketing never died. What we need to do is to learn the basics of direct mail to harness its effectiveness. This article talks about exactly that.
The article discusses how direct mail marketing is all about selling.
Check out this article now to learn awesome tips that your campaigns may badly need.
by Summer Gould
Grabbing the attention of readers is a top priority in the print industry. According to the author, it's all about being quick, adding graphics, keeping things simple, finding ways to stand out, and proper sizing to grab readers' attention.
Pay close attention to the Find Ways To Stand Out section to learn the different elements that can boost engagement with your readers.
The holiday season is a very busy time. That's why marketers must double their efforts to get the best results from their direct mail marketing campaign during this time.
This article has 7 effective tips you can use to level up your game.
by John Coon
If you're looking for direct mail marketing best practices that are not only simple but very effective, then this article is the one for you.
The call-to-action section of this article got my attention. This element truly works like a charm in all types of marketing. When used properly, a call-to-action can turn your direct mail campaign into an ROI generating machine.
I love that this article highlights some statistics to prove that direct mail marketing isn't going away anytime soon. It also talks about the different types of marketing that small business owners may not know about.
Things, like being authentic and thinking about the design, are just some of the great tips you'll find from the author.
Home business owners can also benefit tremendously from direct mail marketing. This article breaks down effective ways on how to use direct mail in a home-based business.
I love that the author also discusses the different pros and cons of direct mail marketing that a lot of business owners overlook when launching this type of campaign.
HubSpot is a prolific source of marketing related articles. This 4-minute read talks about how to mix direct mail with inbound marketing.
It emphasizes the importance of setting a direct mail marketing goal. The Do's and Don'ts section also deserves particular attention.
This article is a complete guide towards a successful direct mail marketing campaign:
It covers the following topics:
- What is direct mail marketing
- Why direct mail works
- The types of direct mail
- The pros and cons of direct mail marketing
- How to execute a direct mail marketing campaign in seven steps
If you're in dire need of effective direct mail marketing tips and tricks, then this article is perfect for you.
by Summer Gould
Here's another one from this awesome author. Psychology plays an important role not just in direct mail marketing but in marketing in general.
In this article, Ms. Gould talks about how to use the different human senses to engage readers.
The sense of taste is what intrigued me the most. Read the full article to understand what I mean.
Integrating Direct Mail with Email Marketing may sound confusing but when properly executed, the results are shocking.
The authors pointed out that:
Using the two channels results in an up to 35% lift vs. a single channel and 57% of Millennials have made purchases based on direct mail offers.
Read the article to get more information about how to mix these two strategies into a single and more powerful strategy.
by Neil Patel
When I think of digital marketing, I think of Neil Patel. He's definitely a go-to author for many digital marketers like me.
In this article, he talks about why direct mail is still alive and kicking. The images will better explain his reasons why you should be using direct mail marketing NOW.
One of his reasons is that direct mail works great with a digital marketing strategy. For example, put a QR code or promote a hashtag on a direct mailer to increase brand awareness. Smart, right?
by Jillian Ilao
Now, this article is very special because the tips are straight from the experts.
It includes tips on how to package a direct mailer, what content you need to include, what system you need to implement, and it even has samples of creative direct mailers that you will surely love.
by John Jantsch
John of Duct Tape Marketing did a superb job explaining how marketers can make old direct mail tactics new. He talks about how variable data printing, postcard technology, and traditional broadcasting are still relevant in today's direct mail marketing game.
This short but sweet article will surely change your mind about direct mailers so better read it now!
That's it! These are the best direct mail marketing articles we could find on the internet right now! I've enjoyed and learned a lot from these articles and I hope you do too.
We've put together some other articles related to offline marketing you might find interesting as well. You can check them out here:
- How to Effectively Use Referral Marketing to Grow Your Business
- Remarkable Word of Mouth Marketing Tips for Small Businesses
- How to Generate Leads from Trade Shows & Conferences
Did you get some value from any of these direct mail marketing articles?
Let us know in the comments section and feel free to SHARE this article if you got some value from it.
Are you looking for more solid local marketing tips and tricks? Check out our Ultimate Guide to Local Marketing.
Header image courtesy of Stocksnap.