Are you interested in making it easy for your local business to be found online? If you answered "yes", then you must start to focus on local SEO.
There are many ranking factors for SEO for local businesses, but one of the many are online reviews. Reviews are an easy and great place to start if you want to improve your local SEO.
Here are a few important facts to consider about the importance of SEO for local businesses...
I think these are both compelling stats as to why you should be focused on local SEO and online reviews for your business.
Now let's dive a little deeper into Local SEO and its importance...
Local SEO is a super effective way to market a business, a product, or a service with local intent. It is a variation of SEO that focuses on your business being found by local customers and is very geographic based.
Great local SEO increases your brand's visibility on location-based searches and is aimed at making sure your business gets found online by people searching locally.
These searches include geo qualifiers, such as:
Google then picks up the geo-location of a customer and provides search results from that area.
So, how do you rank better in local SEO and stand out from your competition? Here are a few helpful steps...
Local SEO isn't some abstract, meaningless marketing term. It's a real thing and it really does work. Here are some of the huge benefits of local SEO.
As I pointed out before, consumers make buying decisions according to ratings and reviews. They research FIRST before making a buying decision and online reviews are a huge part of that.
To better explain how online reviews affect local SEO, first let me show you these graphs from the 2017 Local Search Ranking Factors survey conducted by Moz.com:
Although the survey shows that online reviews only affect 13% of Local Pack/Finder Ranking and only 7% of Localized Organic Ranking, it can be the difference between the first and second page of results, or the first and second rank on the first page.
The same survey shows how important online reviews are in search rankings and in business growth in general.
Local search engines prioritize reviews. Want to know why? It's a very simple concept. Consumers love to read reviews, and local search engines specialize in giving consumers exactly the results that they want. It's also the reason why review sites have become such trusted resources for consumers.
I wrote an article about How Online Reviews Can Catapult Your Small Business Growth and I suggest you check it out to learn more about the benefits of online reviews.
Online reviews play a vital role in social proof for your business and local SEO. Focusing on your online reputation management IS important if you want to boost your local SEO.
What exactly is Online Reputation Management or ORM?
Online Reputation Management or ORM is an active approach to managing and monitoring the online reviews for your business. It's about proactively seeking to get positive reviews for your business and minimizing the damage of any negative reviews.
Here are my tips on how to effortlessly manage your online reputation:
Check out this online reputation management article for a more in-depth look at the subject.
So how do you get more online reviews?
Let's take a look...
Here's how to get more online reviews to boost your local SEO...
Before you work on an online reputation management strategy, first you have to figure out the best review sites for your small business.
I'd recommend identifying the top 3-5 sites to start. Google MUST be on your list!
Make sure you understand review website guidelines.
Use common sense and act ethically. In general, if you don't solicit fake reviews or incentivize people for reviews you'll be in pretty good shape.
But, you want to be familiar with the guidelines. The last thing you want is for your account to be shut down due to a policy violation.
Want to know how you are currently doing with your online reviews? Take advantage of our FREE Review Scan to find out immediately.
What are you waiting for? Get out there and start getting more reviews for your business today and I know it will boost your local SEO efforts.
Have something to say? I'd love to hear from you. Feel free to comment below and SHARE.
Are you looking for more solid local marketing tips and tricks? Check out our Ultimate Guide to Local Marketing.
Header image courtesy of Pixabay.
Tim Fitzpatrick is the President of Rialto Marketing. At Rialto Marketing, we help local service-based businesses eliminate the confusion of marketing. As a marketing partner, we help clients put in place and manage a simple marketing plan so they can grow. Marketing your business shouldn't be a challenge. We can help.