Category Archives for Small Business Marketing

Are You Making These Deadly Marketing Mistakes?

Thanks to the internet, and the exponential growth of technology the marketing landscape is forever in flux. Reaching new customers becomes a more and more nuanced task every day, and it's easy to make

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The Remarkable Truth About Business Referrals

I've heard too many people say, "I don't need to worry about marketing because business referrals are enough." That's great, but only if you can maintain it for a long time.Don't get me wrong, referrals

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Digital Marketing Trends 2020: Everything You Need to Know

With all the recent advances in digital marketing trends 2020 is set to be a year of innovation, built on the new ground that was broken in 2019. I’ve decided to write about these new trends because

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Everything You Need To Know About Marketing Funnels

In the marketing space, everyone seems to be talking about marketing funnels (aka funnels or funnel marketing.) They're not a fad like that awesome mullet I had in the 1980s. They are here to stay and

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Your Online Presence Needs These Essential Elements

If you want your small business to succeed over the long term, then you need to have a robust online presence.Everyone is online!According to Internet World Stats, internet users across the globe have

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You Need These Offline Marketing Tactics to Grow Your Small Business

Most talk today about marketing tends to focus on digital and online marketing, but offline marketing tactics are still incredibly effective. Offline marketing may not be sexy or cool, but it works.Don't

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The Only Secret You Should Know to Increase Revenue

Now that you have started your small business, it's time to figure out ways to not only keep it alive but to thrive. What's next? Increase revenue. Increasing your sales from zero to hero is easier said

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How to Increase Your Brand Awareness

Your brand is what makes your business unique. If your prospects don’t know or don’t trust your brand, how can you attract customers and increase sales?To increase your brand awareness and help your

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How to Create an Effective Tagline

What is the best way to grab people's attention in a snap? Create a tagline.You know that catchy, short description that summarizes the overall benefit of your company - it's called a tagline.A tagline

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Why Your Marketing Strategy Needs Client Interviews

One crucial element of an effective marketing strategy is client interviews. Whether you own a law firm or a construction company, you need to interview clients to understand their problems fully so you

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