Okay, so let's talk about what a content hub is. It's a topic that we have been eager to discuss with you all.
Not to discourage you or anything but there are 2.5 million blogs published daily!
What does this mean?
Online users are always on the hunt for fresh and relevant content, but the abundance of content puts extra pressure on publishers, bloggers, and marketers. It also means that it's getting harder and harder to rank higher on Google and other search engines.
The secret is to build a CONTENT HUB (aka Hub Page)!
For marketers like myself, good content is just one piece of search engine optimization. But, it's also a requirement.
It's essential to properly position the content on your site with each new piece of content you publish. This practice improves the overall authority of your website - in other words, search engines like Google love it!
But what exactly is a content hub? Why are the benefits? How do you create one?
Let's jump right to it!
What is a Content Hub?
A content hub or hub page is a page on a website that houses content related to a primary or central topic. It is a tactic that involves linking several pages of related content back to a central hub.
You can think of a content hub like an umbrella...
Definition of terms:
1. Central Hub is also known as the main topic. It uses the most competitive keyphrase.
2. Related Content is the different subtopics that are related to the main topic.
Just imagine the umbrella as the content hub, and the related content lies under the umbrella. Both the central hub and the related content are part of your website.
Every single piece of related content in a content hub works as one towards a central hub or the main topic.
The Benefits of a Hub Page
I can't stress this enough...
Content hubs are super important! Why?
Here are the benefits:
1. Increased Authority
Putting together a hub page with amazing articles and content will help establish your business as an authority on the subject. When visitors consume your content and experience the value you are offering, your authority in their eyes will grow.
Hub pages are filled with valuable content that encourages people to use it as a resource over time and engage over and over again. As they get value from the content, they will also want to share it with others who can benefit from the information too.
3. Generate More Leads
As visitors spend more time on your hub page and continue to engage, when they need your products or services who do you think they are going to trust most? That's right, you!
4. Increased Website Traffic
Search engines want to provide users with the best and most relevant content. A hub page gives you the ability to create an amazing resource and collection of content on a specific topic, so you have a better opportunity to rank high in the search engines for the keyword of your hub page topic.
5. Increased Time on Site
When people are looking for answers, they need valuable content. Your hub page can provide this for people. But, it takes time to consume great content which will lead to an increase in the time spent on your site, which is great for you!
How to Create a Content Hub
Here's the exciting part!
This may seem complicated, but it's really not, and we're going to show you exactly how to do it.
The video below walks you through the basics. Watch this first before reviewing the steps we've outlined below.
Step 1: Pick Your Content Hub Theme
The first order of business is to choose a topic that is valuable both to you and your audience.
Ask your self these questions:
- What questions do I want to answer?
- What problems do I want to solve?
- What phrases and topics do my target market search for as it relates to my business?
Try to come up with a list of answers and keywords that are related when picking a topic.
Check out the Content Hubs we've created on our website:
- Ultimate Guide to Lead Generation for Small Businesses
- Ultimate Guide to Local Marketing for Small Businesses
I hope you find these resources helpful in growing your small business too!
Step 2: Identify Your Sub-Topics
Now that you have the main topic for your hub page it's time to identify the sub-topics you will need.
The easiest way to think about this is like a book. If your hub page were a book, what would the different chapters be? Chapters = Your Sub-Topics
I like to shoot for between 4-8 sub-topics to support the hub theme.
Step 3: Identify & Outline Articles for Your Sub-Topics
Now that you've got your sub-topics it's time to identify 4-6 pieces of content you can create to support the sub-topic.
Think of your articles as the headlines or sections within the chapter of a book. Most of the content in a sub-topic should be your own, but it's a good practice to include one or two outside resources that someone else has created.
Step 4: Create The Articles to Support Your Content Hub
This is the hard part...creating the content.
Unless you've got unlimited time or a lot of money to invest, this will likely take you anywhere from 6-18 months to produce all the content you will need.
This is normal and totally OK. The important thing is you've got a plan, and you will be slowly working your way towards accomplishing the goal of creating a hub page.
Step 5: Create & Publish Your Content Hub
Once all your content has been created to support the hub page, it's time to create the hub page on your site and go live!
Check out the links in Step 1 to view our hub pages. This will give you an idea of how you might want to lay out your page.
Step 6: Set Up Internal Links
Once the page is live, go back to each article on your site that is listed on the hub page and create a link in each article that goes back to the hub page.
For example, if your hub page is about "skiing", you might insert "check out our ultimate guide to skiing" in each article and link the text back to your hub page.
This is known as internal linking, and it's a critical step in this process you don't want to miss.
Step 7: Promote Your Hub Page
Now that your hub page is live you need to promote it.
Here are a few great ways to start promoting your hub page.
- Post status updates on your social media channels.
- Send an email blast to your email list.
- Email the authors of content you used as external resources for your content hub.
- If you've got the budget, consider using paid social media ads to promote your content hub and drive traffic to the page.
That's it! Those are the things you need to know about content hubs.
If you are serious about ranking higher on Google and getting more traffic, then your site has to implement content hubs.
"But Tim, building one takes forever!" you might say. I know it may take time to build a hub page, but think about the heaps of benefit that your site will get out of it.
Here are some related articles you might find helpful to dig deeper into content hubs:
Why a Content Hub Is Your All-Powerful Media Magnet
What Is a Content Hub? (With Awesome Examples)
Content Hubs. Why You Need One and Where to Put It
So are you ready to create your content hub? Do you have any questions about this topic?
Leave a comment below, and we will discuss.
If you feel this article is worth sharing, we'd be honored.
Creating a solid marketing strategy is a must for effective marketing? Check out our Ultimate Guide to Marketing Strategy to learn more.
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