Getting people to look at your offers is the first step in getting people to work with you. Without great headlines, you're going to be lost. It is simply not going to work. But fear not. I'm going to walk you through some great headline ideas to help you easily create headlines to get eyeballs on your offers.
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Easily Create Headlines To Get Eyeballs On Your Offers
Getting people to look at your offers is the first step in getting people to work with you. Without great headlines, you're going to be lost. It is simply not going to work. But fear not. I'm going to walk you through some great headline ideas to help you easily create headlines to get eyeballs on your offers. Hi, I am Tim Fitzpatrick with Rialto Marketing, where we believe marketing shouldn't be difficult. All you need is the right plan. I want to thank you so much for taking the time to tune in. This is going to be a short episode here, but I'm going to give you as much value as I possibly can.
So David Ogilvy, who is a famous marketer and advertiser, was quoted as saying, "On average, five times as many people read the headline as read the body copy." Just think about that for a minute. If you do not have a great headline, you are never going to get people to read the body copy. And if you can't get people to read the body copy, then they're never going to actually take the action that you want them to take.
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The First Essential Element of a Great Headline
Now, the first essential element in being able to create great headlines is really understanding your ideal clients and who they are. Right. Who are they? What's important to them? How are they feeling? What are the objections that they have as it relates to what you do? You have to really get in their head and understand them in order to create great headlines. But once you understand them, then you can start to get into creating really strong headlines that are going to capture their attention. And great headlines tend to target people emotionally, usually around a fear or a desire that they have.
10 Headline Frameworks You Can Use
So having said that, I'm going to share with you 10 headline frameworks that you can use that I think will help start getting your creative juices flowing so that you can start to create great headlines. And there are a ton of these out there, but I think 10 is enough to help get you going.
So first one is how to accomplish something in a short amount of time. We've all seen these. So, for example, how to simplify marketing in three weeks. Pretty easy one, right?
Number two, how to receive a benefit without experiencing an undesired objection or an undesired outcome, ok? So how to simplify marketing without wasting time and money.
Number three. Oops, sorry, there, so number three, how to accomplish something, even if you're missing an obvious necessity. So how to simplify marketing, even if you're not a marketing expert. Right? These are pretty simple, right?
So number four. The guaranteed method for avoiding common mistake or misfortune. So the guaranteed method for avoiding wasting time and money with your marketing and sorry, these all have to do with marketing. They were just easy for me to pull from.
OK, number five, the proven formula for accomplishing something right or getting an end result. So the proven formula for simplifying marketing.
Number six. How every ideal client type can benefit slash result, so how every consultant, right, that's your ideal client type in this example, how every consultant can simplify marketing.
Number seven. Number quick and easy ways to receive a benefit or a result. Three, quick and easy ways to simplify marketing. As an example.
Number eight. Topic you cover mistakes, all ideal client type need to avoid, ok? So marketing mistakes all consultants need to avoid.
Number nine, my proven topic method to get a benefit of results, so my proven marketing method to grow your business quickly. OK? You see how these are I mean, this is really not overly difficult, but you've got to understand your target market, their pain points and the desires that they're looking for.
Number 10, here's the perfect solution if you want benefit a result. Here's the perfect solution if you want to simplify marketing and grow with less stress, ok?
So those are 10 really simple headline frameworks you can use to start creating great headlines. And headlines, man, you're using them everywhere. Your ads, your email marketing, your subject lines, content that you're creating. All of those things require great headlines. So use these to just start getting your creative juices going.
Headline Analyzers Resources
Now, I've got two other resources I want to share with you here really quickly, which are headline analyzers. There are a ton of headline analyzer tools out there that make it so, so easy to give you feedback on how strong your headlines are now. And there's two of them. One at one of them is AM Institute dot com forward slash headline.
That's AM Institute dot com forward slash headline. Or if you just Google AM Institute Headline Analyzer, it'll pop up. This is a tool that I use all the time. The other one is headlines dot share through dot com. Headlines dot share through dot com or just do a Google search on share through headline analyzer. Those are two really great headline analyzer tools that can also help give you feedback and outside eyes on how strong your headlines are and how likely they are to capture attention.
So I hope you found this super helpful. Very short episode. Thank you for taking the time. If you're running into roadblocks with this or any other marketing thing that you are working on, feel free to reach out at Rialto Marketing dot com. That's R-I-A-L-T-O Marketing dot com. Click on get a free consultation button. We'd be happy to chat with you, give you some clarity on where to focus your marketing efforts right now to help you push through the roadblocks that you are bumping into. Thanks so much. Next time, take care.