Email marketing will be even more vital in 2020 than it was in 2019, and it was one of the most crucial skills in the marketer's toolkit over the last year. It's important to keep up with the trends. In this article, we'll cover all the new and innovative email marketing statistics of 2020.
Email marketing is important for more than just consumer outreach, it also impacts:
Almost half of all small businesses are using e-mail marketing, so if you're not -- there's a good chance your competition is.
In fact, according to the same survey from Small Business Trends, 36% of small businesses that aren't currently using email marketing plan to start in the next 12 months.
If you are still not using email in 2019, then 2020 is a perfect time to start.
Continuous lead generation and nurturing are vital in growing a business.
This stat from TechJury is compelling because the number of marketers who use email marketing to grow their business is only increasing.
There are a dump-truck's worth of valuable lead nurturing stats in this article , so it's absolutely worth reading to the end.
Need I say more?
Your offers, newsletters, and sign-ups have a higher chance of getting opened when sent via email.
The only logical explanation for it is the next stat in this list ...
Three billion is a crazy number! That's almost half of the world's population.
I have no doubts that small businesses have a better chance of thriving if they reach a swath of those three billion people through the employment of a solid email marketing strategy.
In this article, influential marketing blogger Derek Halpern ran a test by sending his latest blog post to the same number of people via email and Twitter.
Here are the results:
It is unbelievable, yet it's true! People are more comfortable using email than Twitter or social media.
Mobile devices are the true winners when it comes to the types of devices where emails are opened.
Small business owners must invest more in targeting mobile devices going into 2020.
This number is from Experian.
If your emails are dull and boring in 2019, then you have to step it up in 2020 by adding emojis in your subject lines.
I like using emojis because they're fun, fresh, and modern.
The millennial generation isn't a fan of spam and useless emails.
If you want your email marketing campaigns to be successful in 2020, then learn how to personalize the following:
If you think email marketing doesn't have a high return on investment, then think again! Your small business could use some help from email campaigns to continuously grow.
In 2020, data is your best shot at knowing if an email marketing campaign is effective or not.
Allow your email campaign four to six hours before you measure success.
This article from GetResponse is beneficial, and I highly recommend you check it out!
When we talk about videos, we're not talking about the future anymore - we're talking about the present. Videos are the NOW of digital marketing.
Videos are engaging, entertaining, and have a high conversion success.
Your small business emails will surely reap heaps of benefits when you include videos in them.
This statistic is based on a study of how 1,000 B2B (Business to Business) companies use email to communicate with their audience.
Many B2B businesses believe that email marketing is dead, but the findings in this study show that there are missed opportunities in using this channel.
Check out what email experts have to say about this study!
Like I said earlier, people don't care about random emails, so don't email your audience irrelevant content in 2020!
Include your offers in emails that show confirmations and shipping notices because your audience would see and read them.
The same study from GetResponse revealed that emails that include the phrase "newsletter" in the subject line newsletters have higher open rates compared to '"PDF" and "eBook".
Why? Because audiences want to know current news and affairs. They want to be updated with what's changing or happening ALL THE TIME!
Going into 2020, focus on creating newsletter emails to have a higher open rate.
Now, I'm not telling you to spend this much in 2020. All I'm saying is email marketing is still a preferred digital marketing channel for many businesses.
Customer retention is a complicated topic, and a lot of businesses fail at it.
A proper digital marketing channel can help you maintain customer relationships.
In 2020, use email marketing not only to build a consumer base but also to maintain a healthy relationship.
This number doesn't apply to all types of business, but it's a great place to start,
If data shows that your audience is highly engaged, then send marketing emails a couple of times a week. But if not, then send an email once or even twice a month to avoid getting flagged as spam.
Now, all these depend on your split test result, so keep testing until you crack the best frequency for your email campaign.
Oh yes! You need to rethink your email marketing strategy in 2020. It has to cater to the needs of 250 million smart speaker users.
Your email marketing efforts should include deals, sales, and promotions because consumers already depend on Alexa, Cortana, Google Assistant, or Siri to read them.
And those are the vital email marketing statistics in 2020 that you should know now!
It's impossible to mirror your marketing efforts to reflect all these numbers, but at least you'll know where to begin.
I'd like you to check out the recommended resources below to know more about email marketing. You could also TALK TO US for more information.
How to Successfully Use Local Email Marketing
How to Build an Email List Easily
The Ultimate List of Email Marketing Tools for Small Businesses
So what do you think about these statistics? Are you ready to conquer the email marketing world next year?
Leave a comment below and let's discuss.
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Header image courtesy of Stockunlimited.
Tim Fitzpatrick is the President of Rialto Marketing. At Rialto Marketing, we help small businesses & entrepreneurs eliminate the confusion of marketing. As a marketing partner, we help clients put in place and manage a simple marketing plan so they can grow. Marketing your business shouldn't be a challenge. All you need is a plan.