Welcome to the Ultimate Guide to Lead Generation for Small Businesses
The biggest reason most small businesses don’t succeed is they struggle to get enough and more customers…
and getting more customers, at its foundation, is all about lead generation. If you don’t generate enough leads consistently, through multiple channels, your business will never be able to scale and grow.
That’s what this ultimate guide to lead generation is for, to help you identify the lead generation tactics and channels you want to focus on to grow your business and provide you with the tools to do it. We’ve tried to offer you as much value as we possibly can for FREE...we hope you enjoy it!
The Ultimate Guide to Lead Generation Table of Contents
Website Design for Lead Generation
Your website is at the center of all your marketing and anything less than a great website will hinder your marketing efforts and cost you money. The information below will help drive traffic to a website that generates leads for you day in and day out.
Reputation Management: Word of Mouth Marketing 2.0
Reputation management is the online version of word of mouth and it will generate leads for your business if you choose to focus on it. Getting more online reviews and monitoring what is being said about your business can be the online social proof you need to turn prospects into customers.
Search Engine Optimization (SEO): Generating Leads by Making It Easy for People to Find You Online
If people can’t find your business online it’s hard to generate leads! Having a solid SEO plan and executing on it will make it easy for people to find your business when they search for the terms most relevant to your business.
Using Email Marketing to Generate Leads
Email marketing is still one of the best channels to generate leads and turn prospects into customers. It is an essential channel for “nurturing” people who have expressed interest in your business and serves as a great way to keep in touch until your prospects are ready to buy.
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Content Marketing: An Essential Element in Your Lead Generation Game Plan
Content is an essential part of search engine optimization. It’s also a great way to generate leads and build credibility and authority. Don’t wait...start producing content for your business today!
Social Media Marketing: Generating Leads by Helping People Get to Know, Like, and Trust You
Social media marketing is another essential element in SEO. It’s a great way to engage with potential customers and help them get to know, like, and trust you...which generates leads.
Pay-Per-Click & Online Advertising: An Active Way to Generate Leads
PPC is a great way to scale your lead generation efforts. With solid targeting and messaging, online advertising will produce more leads for your business.
Offline Lead Generation Tactics: The Old Fashioned Ways Still Generate Leads
Offline lead generation is still alive and well. The tactics covered below are tried and true ways to generate more leads for your business.