Welcome to the Ultimate Guide to Local Marketing for Small Businesses
Many local small businesses generate a ton of business from referrals. There’s nothing wrong with this, but most rely too heavily on referrals which leaves them susceptible to a downturn in business.
If all you are doing to market your local business is focus on referrals, it’s kind of like riding a unicycle. If the tire goes flat you are in real trouble. On the other hand, if you are generating leads from multiple channels outside of referrals it’s like riding a 3 or 4-wheeler. If one tire goes flat you can continue moving forward...
and that’s where local marketing comes into play.
This ultimate guide to local marketing can be your playbook to create a more comprehensive, consistent, and stable plan to grow your local business. We’ve tried to offer you as much value as we possibly can for FREE...we hope you enjoy it!
The Ultimate Guide to Local Marketing Table of Contents
Google My Business: A Must-Have for Every Local Business
A Google My Business (GMB) Listing is not an option for your local business, it’s a must-have for any comprehensive local marketing plan! Your GMB listing can become a very valuable marketing asset for your business if you choose to maximize its potential. Learn everything you need to know about setting up, optimizing, and using your Google My Business Listing to help grow your local business.
Local Search Engine Optimization (Local SEO): Making Your Local Business Easy to Find Online
If people can’t find your local business online it’s hard to generate new customers! Having a solid local SEO plan and executing on it will make it easier for people to find your business when they search for the terms most relevant to your business. Local SEO must be a key ingredient of your local marketing plan.
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Local Pay-Per-Click & Online Advertising: An Active Way to Generate Leads for Your Local Business
PPC and online advertising is a great way to bring in leads and new customers quickly for your local business. It’s a very scalable, predictable way to grow your business once you have the right system in place. The information below will help you get your PPC and online advertising efforts started off on the right foot.
Content Marketing, Email Marketing, & Social Media Marketing for Local Businesses
There are some very specific tweaks you need to make to optimize your content marketing, email marketing and social media marketing for a local audience. These nuances can be the difference between success and failure. You’ll get some awesome, actionable information from these articles to create a solid local marketing plan. Ignore them at your own risk...
Offline Marketing for Local Businesses
Even with the explosive growth of digital marketing, any solid local marketing plan must still include offline tactics. The old, tried-and-trued offline marketing like referrals, word of mouth, networking, and direct mail can be incredibly effective. Your local marketing plan should include at least a couple offline tactics. You’ll get some great ideas in the article below so you can determine what will work best for your local business.