Welcome to the Ultimate Guide to Online Advertising for Small Businesses

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Online advertising is an amazing way to generate leads quickly, but it’s also a way to burn money fast with little return if you don’t know what you are doing.

We put this guide together to arm you with the information you need to get started on your online advertising journey and start generating leads today.

We’ve tried to give you as much value as possible for free, so I hope you enjoy it.

The Ultimate Guide to Online Advertising Table of Contents

Google Ads

Google Ads have been around for a long time. They are still one of the first places most businesses start their online advertising to generate hot leads that are ready to buy.

• What Are Google Ads & How Do They Work

• The Google Ads Guide: Campaign Types And What to Expect From Them

• 6 Awesome Ways to Create an Effective Google Ads Campaign

• How to use Google Keyword Planner to Nail Keyword Research in 2020

• Google Ads Optimization Routine

• 10 Important PPC Trends to Watch in 2020

Facebook Ads

Facebook has one of the most robust targeting capabilities of any ad platform. Facebook Ads are a great way to hone in on exactly who you want to attract so you can generate higher quality leads.

• 10 Reasons Why You Should Advertise on Facebook in 2020

• How To Set Up Your Facebook Ad Campaigns

• Why is Facebook Advertising a Great Tool for Microtargeting

• Revealing Secrets To Better Facebook Ads Conversion Rate

• Everything You Need to Know About Facebook Ads Reporting

Instagram Ads

Just like Facebook, your Instagram Ads can be targeted to exactly those people you want to reach. You’ll learn what you need to get started generating leads on Instagram today.

• How To Create Instagram Ads and Why

• Awesome Instagram Stories Tricks

• Plan an Instagram Ad Budget Like a Boss

• Why Should You Consider Working With Influencers for Your Business

Twitter Ads

Twitter Ads can be a great way to reach potential customers and build your audience.

• Get Familiar With Twitter Ads

• How Much Does It Cost to Advertise on Twitter

• 5 Ways to Improve Your Twitter Quality Score

• Tracking conversions using Twitter's pixel

• Turn Profitable Twitter Leads into Loyal Customers

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Linkedin Ads

When it comes to reaching prospects in the business to business space, LinkedIn is hard to beat. LinkedIn Ads offers amazing targeting capabilities that will allow you to reach the specific audience you are looking for.

• Is It Too Late To Get Started With Linkedin Ads in 2020

• Which Linkedin Ad Type Should You Choose

• Spend Your Linkedin Ads Budget Rationally

• How To Use Linkedin Ads To Grow Your Business

• Astonishing Tips To Get Advanced with Linkedin Data Analytics

Native Ads

Native Ads blend in to the other content and design on the page, making the user experience seemless. We’ve all seen native ads but in some instances we didn’t even realize we were actually viewing an ad.

• The Beginner’s Guide to Native Advertising - a public fact of the digital age

• Remarkable Benefits Of Native Advertising

• How to Choose the Right Native Ads Network

• What Native Ad Units Are Best For You

• 7 Amazing Native Advertising Ad Examples

Remarketing

Remarketing is one of the most powerful types of online advertising because it allows you to get your message in front of people who have already shown interest in what you do.

YouTube Ads

YouTube is the 800 pound gorilla when it comes to video content. Using YouTube Ads, you can put video messages in front of prospects who align with your product or service offerings.