Welcome to the Ultimate Guide to Online Advertising for Small Businesses

Online advertising is an amazing way to generate leads quickly, but it’s also a way to burn money fast with little return if you don’t know what you are doing.

We put this guide together to arm you with the information you need to get started on your online advertising journey and start generating leads today.

We’ve tried to give you as much value as possible for free, so I hope you enjoy it.

The Ultimate Guide to Online Advertising Table of Contents

Google Ads

Google Ads have been around for a long time. They are still one of the first places most businesses start their online advertising to generate hot leads that are ready to buy.

Facebook Ads

Facebook has one of the most robust targeting capabilities of any ad platform. Facebook Ads are a great way to hone in on exactly who you want to attract so you can generate higher quality leads.

Instagram Ads

Just like Facebook, your Instagram Ads can be targeted to exactly those people you want to reach. You’ll learn what you need to get started generating leads on Instagram today.


Get the outside eyes and feedback you need to get on the right path with your marketing.

Gain clarity and understanding. You'll leave your GPS call knowing where to focus your marketing efforts right now to get the best return on your investment.

Linkedin Ads

When it comes to reaching prospects in the business to business space, LinkedIn is hard to beat. LinkedIn Ads offers amazing targeting capabilities that will allow you to reach the specific audience you are looking for.

Native Ads

Native Ads blend in to the other content and design on the page, making the user experience seemless. We’ve all seen native ads but in some instances we didn’t even realize we were actually viewing an ad.


Remarketing is one of the most powerful types of online advertising because it allows you to get your message in front of people who have already shown interest in what you do.

YouTube Ads

YouTube is the 800 pound gorilla when it comes to video content. Using YouTube Ads, you can put video messages in front of prospects who align with your product or service offerings.

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