What platform comes to mind that best combines video content and advertising perfectly? YouTube. It's easily what our minds recall when we talk about video advertising. In this article, you will learn how to advertise on YouTube like a pro in 2021.
Content creators use YouTube because of the straightforward and easy ways of uploading content to reach a wider audience. And as a result, there's a colossal library to choose from on Youtube like:
- beauty tutorials
- tech product reviews
- game streaming channels
- Many, many more.
Let's just say, whatever floats your boat, you'll find on YouTube.
What does this mean to you as an advertiser? It means that there's a higher chance that your audience will find your brand on the platform.
I want to highlight some YouTube stats to show you what I mean.
10 YouTube Stats Every Advertiser Should Know In 2021
There's more to YouTube than just fun and games. It can help you grow your business and stay ahead of your competition in 2021.
With that said, here are the top 10 YouTube statistics that you need to know about:
1. Active Users Worldwide
As of July 2020, YouTube active users have exploded to 2 billion globally. Facebook is the only social media network that has more monthly active users than YouTube.
2. Most Users Watch YouTube Videos Consistently
YouTube still commands the largest share of the world's online video viewers, and 3 billion users watch at least one YouTube video monthly.
YouTube has grown exponentially over the years since its creation in 2005. Its mission has always been to provide fast and easy video access to users and share videos frequently.
Since then, it has grown beyond expectations. YouTube is a continuously growing social media platform. One of the main reasons it manages to hold its place in the online world is its accessibility.
YouTube makes it so easy to get started and share your content with a broad audience. The simplicity with which users can get started on YouTube has contributed significantly to bringing millions of content creators worldwide.
3. Most Marketers Prefer To Advertise On YouTube
78.8% of marketers consider YouTube to be the most effective platform for video marketing. In comparison, only 58.5% of marketers use Facebook for video marketing.
4. The Most Profitable Users Are on YouTube
When it comes to YouTube's usage based on generation, at least 90% of US web users aged 18 to 44 access YouTube frequently. This stat means that this age group is active and profitable.
Studying YouTube's usage based on age group can help you understand if your target market is on YouTube or not.
5. Users Spend A Lot Of Time On YouTube
Users watch one billion hours of YouTube videos daily. That's a mindblowing number! It means users live and breathe on the platform.
Marketers should take advantage of video power and use it according to the growing preference for video content. Here are a few tips when uploading videos on YouTube:
- Create a YouTube channel to share updates with your audience, engage with them, and solve their problems.
- If you have an online store, share videos of your products on YouTube for your audience.
- You can also add a link to your YouTube profile on your eCommerce store, so people would know where to find you.
- Upload videos when your audience is active and more likely to view your content.
6. More Businesses Upload Videos On Youtube
According to Buffer, 62% of businesses use YouTube for uploading video content, which only means that more and more businesses turn to YouTube as the value of video content expands.
YouTube may have become the leading platform for personal video viewing, but it has also been a valuable business tool. It helps businesses to communicate with their current customers and expose themselves to potential customers.
Producing video content may seem tedious and costly for small businesses. Still, many stock video websites and video editing software are free. Plus, today's smartphone cameras can shoot sufficiently high-quality videos that professional cameras are no longer needed.
7. Most YouTube Users Are On Their Mobile
According to YouTube,
More than 70% of YouTube watch time comes from mobile devices.
We're spending more time on our mobile devices than ever before.
Mobile will always be king! You simply can't ignore the massive potential that mobile has to offer to your brand's visibility.
By default, YouTube content is optimized for mobile, but it's essential to improve your audience's mobile experience. You need to keep an eye on your YouTube stats and data for mobile viewers through third-party analytics providers.
8. YouTube Boosts Brand Awareness
Video is persuasive marketing content.
According to Google,
90% of people say they discover new brands or products on YouTube.
While Youtube ads don't necessarily convince users to buy your products or services, it gets the message across. Users depend on video content during every phase of the customer journey. And this piece of information is precious to advertisers.
YouTube can help promote your product. Suppose you're trying to penetrate a new market or increase brand awareness. In that case, you can make a YouTube video of that product showcasing its features, advantages, and benefits.
9. You Can Build A Community On YouTube Fast
According to Statista,
As of May 2019, more than 500 hours of video were uploaded to YouTube every minute. This equates to approximately 30,000 hours of newly uploaded content per hour. The amount of content on YouTube has increased dramatically as consumer's appetites for online video has grown.
That's 720,000 hours of YouTube video uploaded every day! That explains why YouTube is expanding its reach as a platform with new content every minute. And that's why, as business owners, it's difficult to neglect YouTube.
We can benefit from YouTube by:
- Building a community.
- Engaging with our customers.
- Showing our products.
- Advertising on the platform.
10. YouTube Is #1 Choice Among US Digital Video Viewers
90% of US digital video viewers use Youtube to watch digital videos. YouTube is the dominant force in the digital space in the US.
It's easy to say that YouTube is the future of entertainment. It has been for a few years now. And that's why you should be aware of these critical YouTube statistics, so you don't miss YouTube when it's time to create your marketing strategy.
What is YouTube Advertising?
YouTube advertising is an excellent way of advertising video content on YouTube or in search results to maximize user reach. It is an advertising method done through Google Ads.
YouTube ads can be videos that play before, during, or after a user views another content creator's video. These ads also show up in the form of a banner in YouTube search results for viewers to watch in full.
6 Types Of YouTube Ads
Currently, there are only six types of YouTube ads that you will see on the platform:
Display Ads
Display Ads appear to the feature video's right and above the video suggestions list for mobile devices. For larger players like desktops, this ad may appear below the player.
Overlay Ads
Overlay Ads are semi-transparent Youtube ads that pop up on the lower 20% portion of a video.
Skippable Video Ads
Skippable Video Ads let viewers skip ads after 5 seconds if they prefer. These Youtube ads are inserted before, during, or after the main video.
Viewers may see a mix of skippable and bumper ads play back to back if you turn on this option.
Non-skippable Video Ads
Non-skippable Video Ads must be watched before a video can be viewed. These YouTube ads can also appear before, during, or after the main video.
Bumper Ads
Bumper Ads are non-skippable video ads of up to 6 seconds max that must be watched before a video can be viewed.
Viewers may see a combination of skippable and bumper ads play one after another if you turn on this option.
Sponsored Cards
Sponsored Cards show content relevant to a video, like products featured in the video.
Viewers will be shown a teaser for the card for a few seconds. In the top right corner of the video, viewers can also click the icon to browse the cards.
How To Advertise On YouTube Easily In 2021
How you advertise on YouTube will depend on your goals and expectations. YouTube ads can be used to drive these goals in the following ways:
1. Build Brand Awareness
YouTube Ads will allow you to present products or services to users who aren't familiar with them yet. You can target users interested in similar products or services to yours so you know there is a higher likelihood they'll be interested.
2. Influence the Buying Decision
YouTube videos that explain why your product is the best option for your customer, including proof to back it up, return the best conversion, so use it to your advantage.
3. Boost Sales
Target lookalike audiences that you have never targeted before and test new strategies. Research effective ways on how to link your product to boost sales.
4. Improve Brand Loyalty
Invite your current customers or work with influencers to discuss your product and show prospects that you provide the best offers.
And that's how to advertise on YouTube in 2021!
Check out the recommended resources section below to learn more about YouTube advertising.
Recommended YouTube Advertising Resources
How to Advertise on YouTube
YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign
The Complete Guide to YouTube Ads for Marketers
So what do you think about this article? Are you ready to advertise on YouTube in 2021?
Leave a comment below, and let's discuss it.
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Are you looking for more online advertising help? Check out our Ultimate Guide to Online Advertising for Small Businesses.
Header image courtesy of Jumpstory.