What's the first impression most customers have of your business? Your company logo!
That's why we're going to discuss how to create a company logo in this article. A company logo design is one of the most essential elements of your branding.
Did you know that:
It only takes consumers 10 seconds to form a first impression of a brand’s logo, but it takes 5-7 impressions for consumers to recognize the logo.
Your company logo needs to be incredibly effective to create a lasting impression in those ten seconds.
Take note that a memorable company logo doesn't mean having one that is loaded with all kinds of colors, texts, shapes, etc. A simple logo is actually preferable than an overly complicated one.
You can have a simple company logo design but still, make a great impression.
Just consider these logos from some of the biggest consumer brands today.
I don't know about you, but to me, it seems like Facebook, McDonald's, and Disney didn't spend years creating their company logo.
They are all very recognizable yet straightforward designs. Almost everyone on the planet recognizes these brand logos.
We're about to cover the benefits of creating a company logo, a few useful tips on how to make one, and simple online resources where you can get started now.
Let's jump to it!
Branding is incomplete without a logo. It's impossible to get your message out if your audience is only looking at a blank canvas.
Here are a few reasons why you need a logo:
A face is to a person like a logo is to a brand.
A logo is the face of your company because it’s the first thing that people see. A company logo design conveys professionalism, trustworthiness, and quality.
A company logo is beyond just an image; it helps customers recognize your company, and it is an essential foundation for your branding.
A logo expresses who you are and how you want to be recognized. Simple logo design and the proper use of color is all it takes for customers to recognize you.
Remember that the average human attention span has fallen from 12 seconds in 2000 to just 8 seconds today.
What's the solution? Create a company logo that immediately engages and spawns interest.
A company logo can grab peoples’ attention and communicate a company’s core values. If you have an awesome logo to speak for your company, then short attention spans won't even be an issue.
Just take a look at this list of the world's most valuable brands:
Did thoughts come to mind as you looked at these logos? I'm willing to bet the answer is yes.
We have emotional responses when we see logos that connect us with specific memories we have of those brands. People have a tendency to buy from known, trusted brands and a logo can play a significant role in our decision to support a given brand.
In branding, you only have one chance to make a lasting impression. Trust me. If your target audience fails to connect with you on your first attempt, then you're doomed.
How do you make a lasting first impression? Create a great company logo.
Create a company logo that will set you apart, make you memorable, and will help your business gain real paying customers.
Let's take a look at some logo design tips to help you accomplish this...
Did you know that:
Crazy right? A powerful company logo design can catapult you to the top of the chain.
With that said, here are a few tips that you might want to consider:
Keep all the elements like shapes, lines, fonts, and overall style simple.
You're in good shape if you can draw the most symbolic components of your logo in a few seconds.
Also, avoid any famous clip-art artwork or universal symbols like a globe, star, or similar icons that people can already identify from other brands. These are forgettable elements.
A lot of companies have switched to minimalist and straightforward company logos over the years — Adidas for example.
The simpler your logo is, the better.
Colors matter in logo creation and branding in general. They can make or break your branding strategy.
NEVER CHOOSE MORE THAN 3 COLORS!
It's the golden rule in color selection for company logos. Keep in mind that colors make us feel a certain way.
Here is a list of what different colors mean and the different brands that use them in their logos:
These infographics are courtesy of FinanceOnline.
I came across a project called Branded in Memory where 150 Americans were asked to draw ten famous logos from memory as accurately as they could.
The results reveal that brand logos mostly exist as blurred images in our mind's eye.
What does this mean?
There's a need to create more memorable company logos more than ever before.
A memorable logo is:
There's nothing more confusing than to see a brand logo that doesn't represent a company.
Incorporate elements into your company logo that support your brand in some way. You can accomplish this by:
Let me make this one simple - follow all the tips above to create a logo that will stand out.
Remember that a logo will be a symbol of your company long term.
If you lack expertise in creating a logo, then you can hire someone to do it. Spending $100-$500 on a company logo design now is incredibly inexpensive for something you will get this much mileage from.
Here are some resources where you can quickly and easily get your company logo created.
99designs is an online platform that makes it easy for designers and clients to work together to create designs - company logos, photos and videos, web and app designs, and many more.
They connect more than one million freelance designers with people, entrepreneurs, businesses, or anyone who needs a great company logo design.
Design Crowd's mission is to help businesses find the best design, faster, and at a price that fits their budget. It is perfect for custom graphics, logo, web and print design.
This is self-serving, I know, but we offer very affordable logo design and make the process incredibly simple for you. We have the resources, time, and skills to make sure that your company logo is on point.
We commit to creating simple, color-wise, and memorable logo designs that represent your brand and make you stand out.
Talk to us!
Logogenie is a professional and straightforward way of designing a logo. Choose from a wide range of designs and customize your company logo in just a few clicks.
Upwork is an online platform that connects business owners with designers all over the world. With Upwork, it's easy and quick to find the right designers to meet all your logo design needs.
Upwork is also a great place to find virtual assistants, graphic designers, copywriters, and other professionals to perform tasks for you.
There you go! That's how to create an effective company logo.
Understand that there's no branding without a logo. A logo can dictate the success of your branding and your business overall.
For additional resources, check out the related articles below:
Are you ready to create a company logo? Do you have additional questions?
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Tim Fitzpatrick is the President of Rialto Marketing. At Rialto Marketing, we help local service-based businesses eliminate the confusion of marketing. As a marketing partner, we help clients put in place and manage a simple marketing plan so they can grow. Marketing your business shouldn't be a challenge. We can help.