How Do You Define Marketing

April

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How do you define marketing? If you search “definition of marketing” in google there are over 3 million search results. I am going to share a very simple definition for marketing and break it down for you because I believe it will serve you well as you work on marketing your business.

Join Tim Fitzpatrick for this solo episode of The Rialto Marketing Podcast!

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How Do You Define Marketing



How do you define marketing? If you search definition of marketing in Google, there are over 3 million search results, if you can believe that. I'm going to share with you a very simple definition of marketing and break it down for you because I believe it will serve you well as you market your business.

Hi, I am Tim Fitzpatrick with Rialto Marketing, where we believe marketing shouldn't be difficult. All you need is the right plan.

I want to thank you so much for taking the time to tune in. Listen, watch with me today. I want to give credit where credit is due. The definition of marketing I am about to share with you came from somebody that I consider a mentor, John Jantsch over at Duct Tape Marketing. This is one of the best definitions of marketing I have ever come across. And so it's the one that I use over and over and over again.

So here it is. Marketing is getting someone who has a need or a problem you can solve to know, like, and trust you. Let's go over that one more time. Marketing is getting someone who has a need or a problem you can solve to know, like, and trust you.

Pretty simple definition, right? Which is one of the reasons why it resonated so well with me. But let's break this down a little bit.

The first part of this is getting someone who has a need or a problem. If there is no problem, there is no need or there is no result or benefit that our ideal clients are looking for. There is nothing to bring them in. The problem is the hook that brings them in. It's what gains their attention and their interest. It's the problem and or the result or benefit that they're looking for that draws them into what we are talking about and what we do. So if we're not talking about that, then they're not coming in. They are not interested. That's why this is the first element of this. There has to be a problem and or a result or benefit that they're looking for. There has to be. Without it, we're not bringing them in. So once we talk about that need problem that our ideal clients have or that results or benefit that they're looking for, the next job of our marketing is to get them first to know us. So we need to get our message out there that is talking about that problem or that result or benefit that they're looking for so that they get to know us. Have to get to know us. So we've got to put our information out there in front of where our ideal clients are so that they get to know us.

Once they start to know us and we continue to develop that relationship, add value to them, serve them in some way, shape or form, they may get to like us. That's the next step. They know us now they start to like us.

Once they start to like us, then we continue to build that relationship. It needs to get to a place where they trust us. We all do business with those we know, like, and trust.

So all of our marketing should be helping people get to know, like, and trust us. When our marketing is working, our sales conversations should all be warm. Those people should all know, like, and trust us. And guess what? If our marketing is doing its job and our sales conversations are all warm, Our conversions are going to go through the roof. You're going to convert far more of those people because they're already pre sold. They already know like and trust you. They already have an idea of what you do and how you can help them. We just need to have that last conversation to help move them over the edge to take that next step. Okay. And we need to stay in front of people because and the statistic varies, but I've seen it anywhere from 5% to 10%. 5% to 10% of your audience. Your market is going to be ready to buy at any given point in time. So if our marketing is not staying in front of people, Getting them to know like and trust us on a consistent basis, we're missing out on the vast majority of our market because most of them are not ready to buy at that particular point in time when you may reach out and touch them.

So please keep this in mind. Marketing is getting someone who has a need or a problem you can solve to know like and trust you. If your marketing tactics are not helping get people to know like and trust you, It's time to shift gears and do something that will help them get to know like and trust you.

I hope you found this helpful. Again, I am Tim Fitzpatrick with Rialto Marketing. If you need help with this if you're struggling with this, you're not quite sure what your next marketing step should be to get where you want to go or you don't have somebody on staff that you can rely on who's got the skill set and the expertise to implement and execute on your plan and drive results. Reach out. Go over to our website rialtomarketing.com. That's R-I-A-L-T-O Marketing.com. Click on the get a free consultation button. I will be happy to chat with you and give you some clarity on where you should be focusing right now based on where you are and where you want to get to.

Thanks so much. Till next time. Take care.


About the author, Tim Fitzpatrick

Do you know you have an opportunity for revenue growth and are unsure how to make it happen? Do you lack someone with the time, skill set, and desire to take ownership of marketing to drive results?

When it comes to marketing, it's easy to fall prey to information overload. We understand how overwhelming and frustrating marketing your business can be. But, marketing shouldn't be difficult.

At Rialto Marketing, we work with B2B professional service firms that want to accelerate revenue growth and attract more ideal clients.

So, stop gambling with your marketing budget each month. Put an end to guessing what your next marketing step should be and hoping it works. It's time to remove your revenue roadblocks.

Wouldn't you like to reach your revenue goals faster? Let us run your marketing, so you don't have to.