How To Implement & Execute Your Marketing Effectively

February

23

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Implementation and execution is where great marketing plans flourish or they go to die. We've got to take action on our plans. But as we take action, how do we effectively manage all the moving parts and make course corrections? I'm going to share some tips with you today that will help you implement and execute your marketing plan effectively.

Join Tim Fitzpatrick for this week’s episode of The Rialto Marketing Podcast!

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How To Implement & Execute Your Marketing Effectively

Implementation and execution is where great marketing plans flourish or they go to die. We've got to take action on our plans. But as we take action, how do we effectively manage all the moving parts and make course corrections? I'm going to share some tips with you today that will help you implement and execute your marketing plan effectively.

Hi, I am Tim Fitzpatrick with Rialto Marketing, where we believe you must remove your revenue roadblocks if you want to accelerate growth and grow faster and marketing shouldn't be difficult. Thanks so much for taking the time to tune in. Super excited to dig into this today.

Implementation and execution is one of the nine revenue roadblocks that we help clients remove. It happens to fall under leadership. I believe there are three areas of marketing that must be in alignment: strategy, which is like your fuel, planning, which is where you're outlining the vehicles you're going to use and then leadership, where you've got a driver that's going to get those vehicles to the intended destination. So what I'm going to focus on today is the actual implementation and execution that falls under marketing leadership.

Implementing and executing a plan effectively requires combining proper strategic planning, organization, and execution skills. And I'm just going to share some of the top tips and tricks that have helped me, helped us as we work with clients, and I hope that they do the same for you. What do I got? I've got about 11 tips here for you, so I'm going to run through them. Hopefully, you find this helpful.

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11 Tips on Implementing and Executing Marketing Effectively

First and foremost, we have to have clear objectives. We have to define clear, specific, and achievable objectives. What are we trying to achieve with this plan? Right? And understanding what you aim to accomplish is crucial for success. We have to have an idea of where we're headed. Otherwise, we're bound to wander about aimlessly. It's like without having clear objectives, it's like just jumping in your car with no destination. You're just going to drive around the streets aimlessly, right? No point at all. So we've got to have clear objectives.

Second thing, we've got to have a plan, okay? I mentioned strategy, planning, leadership. They're all critical elements that must be in alignment for your marketing to work successfully, consistently over a long period of time. We have to have a plan, okay? Plans help keep us focused and clear on what needs to be done. I highly recommend 90-day plans. Forget year-long plans. They're a waste of time. They get too complex, which gets in the way of actually implementing planning and executing effectively. So keep your plans in 90 day sprints. 90 days is long enough to start seeing traction. It's short enough where we can start to make course corrections and just wash, rinse, repeat every 90 days. And 90 day planning also keeps things simple.

Helps you focus on the most important priorities, which leads me to number three, prioritize. We have to identify the critical tasks that need to get done in our plan, and we need to prioritize them. We want to focus on our high impact activities that are going to contribute significantly towards achieving our objectives. So you've got to prioritize. You can't do everything all at once. Prioritize what you can get done based on the resources that you have and focus on each of those priorities one at a time and knock them It's so easy to get overwhelmed with planning and implementation and execution when we look at the whole picture and we see all this stuff that we got to get done. Break it down into the small little steps that need to get done each and every day, each week. And it'll become much, much simpler. It's not going to be easy. There's still going to be work involved, but it becomes much simpler.

Number four, have a timeline. We've got to identify the most critical ask and prioritize them, as I mentioned. But then we need to assign realistic deadlines to each of these tasks. This helps us maintain momentum and it ensures progress is made consistently. I have conversations with potential clients all the time who have invested in marketing for a long period of time, 9, 12 months, and they're not getting any results. And part of the problem problem here is there was never any timeline set. There was never any waypoints set at what are we going to get done in three months? What are we going to get done in six months, nine months, to make sure that we're actually making progress and we're headed towards that objective that we want to accomplish. When you don't have a timeline and you don't have metrics, which is the next thing I'm going to talk about, it becomes really difficult to identify whether you're making progress in the right direction. And if you're not making progress, be able to make course corrections. So that's number four.

Number five, metrics. With metrics, we need to identify the metric that will help us make strong data-driven decisions on your progress. For long-term tactics, we need to set waypoints to determine if we're headed in the right direction. So I touched on that. Metrics and your timeline are heavily intertwined. We need to set those waypoints as part of our timeline for things that we're working on that are longer term projects or longer term tactics within our marketing. And we need to set the metrics that are going to help us identify whether we're making progress or not. And if we're not making progress, we can then determine what we need to do. What do we need to shift to see if we can make this better and improve it? But having a timeline and identifying metrics is critical because it's going to help you avoid that, I've been doing this for 12 months or 18 months and it's not working and I just flush this money down the toilet. It doesn't mean that you're going to waste money because a lot of marketing that you do is not going to work, but it is going to help you make adjustments and course corrections much sooner so that you can steer the ship in the right direction rather than 12 months, 18 months down the road going, oh, my God, the ship is totally lost. We are way off track here. So that's why timeline and metrics are super important with implementation and execution.

We need to allocate our resources. We need to identify the resources, the time, the money, the personnel, or the outsourced personnel or resources that we're going to need required for each task and allocate them accordingly. We want to ensure that we have the necessary resources in place before starting. Do you have the resources internally or do you need to seek external resources, whether it's with an agency or a consultant in some way, shape, or form or a freelancer? You want to make sure that you've got the right people on board to make sure that those vehicles, the marketing vehicles that are in your plan, are going to get to the destination.

Number seven, we need to delegate effectively. We can't do it all as business owners. You can't do it all. It's impossible. And if you're working in a team, delegate tasks based on individual strengths and skill sets. Fair communication about expectations and responsibility is key. If you don't have a marketing team, what you can do... I mean, you're obviously going to outsource some of this stuff because, again, you can't do it yourself. So you're going to have to get some support to do this. But this doesn't have to be complicated. I mean, you could hire a marketing virtual assistant. And by the way, if you have questions on that, reach out because you can get a lot of marketing activity done well with a part-time marketing virtual assistant. It's going to cost you $1,000 to $2,000 a month, somewhere in that range. So you can get a lot of stuff done, even on a smaller budget. If you've got a larger budget, well, then you can bring in people full-time or hire an agency or bring in a consultant like us to help guide these efforts. But you can get a lot done with a small budget. It's still possible.

Number eight, we need to track our progress. Okay, this is heavily related to number four and five. Have a timeline, have metrics, but once we have those things in place, then we need to actually track it. How are we going to regularly monitor the progress we are making as we implement and execute our plan.

Number nine, flexibility. One of my favorite quotes is from John Wooden, and he said, Flexibility is the key to stability. Flexibility is the key to stability. The plan that you start with is not the plan you're going to end with, which is one of the reasons why I just cannot stand one-year marketing plans. Because especially if you start with a one-year plan, that plan is different after 90 days. So why take the time to do it? 90 day plans and have the flexibility, the openness, the ability to change and adapt as you see that your plan needs to move. You've got to be prepared to adapt your plan in response to unforeseen challenges or changes in circumstances. Or as the data, you get back tells you we need to shift. This isn't working or it could work better if we try this. Flexibility is essential for dealing with real-world complexities that actually happen when you take action and you implement and execute. Super important.

Number 10, two more, identify the risks. As we implement and execute our plan, we need to identify where the potential risks are, where are the potential challenges that could hinder our ability to implement and execute this plan effectively. Then we can develop contingencies and tactics to minimize or eliminate them. You're not going to be able to foresee everything. You're not going to be able to eliminate everything. But this at least helps you have an idea of what might come up. And if it does, you're prepared to actually address it and handle it quickly so that you can address it and move on as fast as possible.

Last one, number 11, review and reflect. Again, this is why it is so important, I think, to plan a 90-day sprint at the end of that 90 days, we're reviewing the progress, the outcomes of our plan, and we reflect on what's working well and what's not. What can be improved? And then we can use these insights for continuous improvement. That's what it's all about. It's the little course corrections, the little improvements that you're making over time that make all the difference in your long term marketing results. Review and reflect.

Conclusion

I hope you have found these 11 tips in implementing and executing your marketing effectively. Hopeful. If you've got further questions, you can always reach out to us over at rialtomarketing.com. Feel free to book a free discovery call. I'd be happy to chat with you and help you push through some of the roadblocks you're currently facing. The other tool that we've always got available for you is over at RevenueRoadblockScorecard.com. As I mentioned in the beginning of this episode, we focus on helping clients remove the nine common revenue roadblocks that exist within marketing strategy, planning, and leadership. If you want to know which of the nine are getting in your way right now and slowing down your growth, you can do that in less than five minutes. Get your customized report over at revenueroadblockscorecard.com. Thanks so much for tuning in. I appreciate you. Until next time. Take care.


About the author, Tim Fitzpatrick

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