Episode 47 - How To Turn Your Website Into A Lead Generating Machine

How To Turn Your Website Into A Lead Generating Machine

Your website is the hub for all your marketing. You can’t afford to not get it right! That’s why we are going to talk about how to create a website that generates leads with our special guest, Bailey Canning from Inbound Web Development.

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How To Turn Your Website Into A Lead Generating Machine



Tim Fitzpatrick
Your website is the hub for all of your marketing. You cannot afford to not get it right. That's why today we're going to dig into and talk about how to create a website that generates leads with our special guest. Hi, I'm Tim Fitzpatrick with Rialto Marketing, where we believe marketing shouldn't be difficult. All you need is the right plan. Thank you so much for taking the time to tune in. I am really excited to have with me today Bailey Canning from Inbound Web Development. Bailey, welcome, and thanks for taking the time, man.

Bailey Canning
Hey, Tim, thanks for having me. Appreciate it.

Tim Fitzpatrick
You bet, man. Gosh, it was probably three or four months ago now that I was on your podcast, and thank you for coming on and sharing your wisdom with us today.

Bailey Canning
Yeah, no problem. I thought we had a really good podcast discussion last time you're on my show. So look forward to having another go with you here today.

Tim Fitzpatrick
Yeah. Awesome. I love it. So just to get things kicked off, I want to get to know you a little bit better. What is your favorite place that you visited in the US?

Bailey Canning
Well, I'm from New Jersey, so it's pretty like we call it the mid-Atlantic region, I guess. So it's pretty centrally located along the East Coast. So had the opportunity to kind of go through up and down the East Coast, but also going out west like California and Colorado. And I got to say, I think Colorado would be my top choice where you're from. I don't know what it is. I think just like the Rocky Mountains.

Tim Fitzpatrick
That fresh air, right?

Bailey Canning
The fresh air.

Tim Fitzpatrick
There are some beautiful spots in Colorado, that's for sure. So here, I'll tell you. I'll tell you my top three, OK? And this is in no particular order, but my favorite spot in Colorado is Grand Lake, Colorado. Awesome spot. Interestingly enough, I love skiing, but there's no skiing immediately because, I mean, there's a little bit, but not what most people would consider great skiing, but awesome spot. My other two favorite spots, Honolua Bay or Honolulu, which is in Hawaii. Absolutely amazing. And Longboat Key in Florida. Have you ever been to Florida?

Bailey Canning
I've been in twice, I believe.

Tim Fitzpatrick
OK, Longboat Key is on the west coast of Florida, near Sarasota. So it's on the Gulf side, just the white sand beaches. Super quiet is an awesome spot. So there's plenty of awesome places to visit in the US. So we're very fortunate in that regard. So, listen, tell us a little bit more about what you're doing, how you're helping businesses, a little bit more about you, and then we can kind of dig into this website stuff.

Bailey Canning
Oh, yeah, sure. So I'm always trying to keep busy. I always got a lot going on. I work full time for a marketing agency in New Jersey called DSM. And then on the side, I do a lot of freelance web development, web design, digital marketing work as well. So always staying busy, but really trying to the central things like I focus on is a digital marketing and how you can build a website that looks great, represents your brand well, and really focused on your customers’ core problems and how your business solves them.

Bailey Canning
And then from there, once we have a website in place, how can we use digital marketing and pay traffic all the different ways we can drive traffic to your website so we can actually grow your business using your website.

Tim Fitzpatrick
It's good. There's so many businesses, I think that have they have a website. Right. And it may look pretty, but it's not doing anything for them, which is a problem. Right. So I think what we're going to dig in here into here today is going to really help people with that. So let's without further ado, let's kind of jump into it. So as I mentioned in the beginning, I believe that you know, outside of getting the fundamentals down with your marketing, understanding your target market, having great messaging for that target market, and working a plan, having a plan in place. Our websites are the most important marketing asset we have because everything that we do is driving people back to that same spot. So what do small business owners need to know about their website in twenty, twenty one?

Bailey Canning
Yeah, it's a great question. I mean, we saw so much change last year with the pandemic, of course, 2020. There are a lot of businesses that previously have been reluctant to get online for whatever reason. Some were doing fine before all this and figured we really don't need it, even if it does make sense on paper. Now, a lot of businesses have really pivoted and been like I think last year was kind of like the line in the sand like there's no going back anymore.

Bailey Canning
You really do need a website and I don't think anyone really denying that now. So it's a for 2021 is really two main things. I think relatively new items that people need to be aware of and have them like on their calendar. The number one thing is in May, I believe Google is going to be updating their algorithm, what they call a Core Web Vitals update. Long story short, basically, they're going to be evaluating websites primarily on speed going forward.

Bailey Canning
And they've already been doing this since. It's already been a ranking factor. Now, it's really, really going to be one of the top-ranking factors. So you want to make sure your website speed is good. There's a couple of tools, whether it be Google has your own tool called Page Speed Insight, so people can just go there, type in URL and they'll get a score based, have a Google see the website and how fast is.

Bailey Canning
Website speed is gonna be very, very important if you build your website a few years ago, especially on WordPress with maybe an older theme or something, your website might definitely be a little slow. You might want to see what you can do, whether it's a full redesign or whether just some page speed optimizations will say that it looks like the speed of your website is going to be a huge ranking factor going forward in May. I mean, historically, Google never tells anyone about these algorithm updates.

Bailey Canning
They just kind of happen. Yes, they react. But we've known about this one coming out for almost a full year, I believe, by the time it hit. So that should tell you kind of the importance of it. So it's a website speed. And getting that in order is huge, not just for SEO, but also for just user experience. And number two would be privacy and compliance. I would say this is not the sexiest term, of course, to talk about when it comes to websites.

Bailey Canning
More, more and more we're seeing consumers. No one has very privacy now, whereas ten years ago people were just signing up for apps left and right. Really know now privacy is at the forefront and all the tech companies are kind of pushing it. So I would say specifically what websites need to know for that is GDPR and CCPA basically. GDPR is kind of like the cookies it's why when you go to a website, you'll see all these cookie notices, for example.

Bailey Canning
Basically, that is why you see that because of GDPR, it's a European Union regulation, then CCPA is kind of like California's version of that. But the fact that I don't think just if your websites only in Europe or only California, like your website, needs to have these types of privacy notices up, just letting people know that you use cookies to track them. So if you use any sort of analytic software like Google Analytics, for example, you're tracking people.

Bailey Canning
So you need to let people know of that just so you kind of cover yourself. You open yourself up to any liabilities. But there are quick ways to get that up. There's a bunch of uses, Google-like website policy generators, for example. You'll find some ways to get that up on your website. So I would just say, knowing about these algorithm updates coming forward with Google and then also getting compliance and focusing on user privacy are two big things to focus on for the upcoming year.

Bailey Canning
But I would also say just in general, kind of like be adaptable. We saw so much change last year, I would always be open to new ideas, new ways to leverage your websites, kind of what's coming up to me, just the fact that chatbots, for example, we’re like really big like a year or two ago, but then they kind of like to evolve a little bit. But I think now we're kind of seeing a bit of a resurgence just because so many people are online these days and it's not enough just to have a contact form on your website potentially. Now, people kind of expect or at least would like to have the ability to kind of like live chat with someone or have a little bit more direct feedback with the business. So I would say just kind of keep an open mind in the digital world is changing a lot these days. So just however you can best update your website and react to consumer needs is a good key to have going forward.

Tim Fitzpatrick
So I want to pull a couple of things out here. You mentioned policy and terms and conditions, generators. Have you worked with any of the ones that are out there right now that you've had a good experience with?

Bailey Canning
Yeah. So, I mean, I guess I have to say I'm not a lawyer, so I'm kind of only get into this conversation.

Tim Fitzpatrick
Neither one of us are a lawyer, but I know that there are a number of terms, policy generators out there, privacy policy generators, cookie tools. I'm just curious whether you guys have worked with any that you like. I'll certainly share what we have, but I'm curious what you've had experience with.

Bailey Canning
Yeah, so, I mean, basically, just to wait, there are two ways to go about it when you like a general one and if you're on WordPress, for example, I used to use the plugin WP Auto Terms can just generate a standard terms and conditions policy, a standard privacy policy and like a cookie notice, for example.

Bailey Canning
So those are good. Those are better than nothing but the type of policy you need is kind of crafted towards whatever you're doing, like digital marketing type stuff. So, for example, if you've got a Facebook Pixel on your website, you're running Facebook ads, you're going to Google ads like your policy needs to be different based on that weather as opposed to if you don't do that type of stuff. A tool I like, it's called websitepolicies.com, I believe.

Bailey Canning
And that one's very good because it has these more specifics, for example, of where you can kind of like as it's nice, easy to follow like setup wizard, where it asks you questions about your digital marketing strategy and what you guys are doing tactically. And then they kind of generate some really nice policy for you that’s tailored to what your business is doing. So I believe that one that costs them money. But overall, I think it's a good investment for most businesses.

Tim Fitzpatrick
There's a couple other ones that I've come in contact with. One is to Termageddon and with Termagoddon, they offer privacy policy and terms and conditions. They don't have a cookie, which at this point and you pay monthly. But the way it works is when you sign up, you go in and there's all kinds of questions that they ask about your business. And then from there they'll create your terms and conditions and your privacy policy. And then those are embedded on your site.

Tim Fitzpatrick
And because you're paying monthly, if there are changes in the laws, they automatically update your terms and conditions in your privacy policy, which is pretty cool. Again, I'm not an attorney, but I'm sure that they got their stuff dialed in because the thing, too, is when I initially did this for my business, I paid an attorney to do it. Well, you know, people do that and then they just they don't update them.

Tim Fitzpatrick
They never update. They pay the attorney and then they think they're good and things are changing all the time. So companies like Termageddon, I think it's a pretty interesting offering for not a lot of money to have some peace of mind that your privacy policy and your terms and conditions are up to date and they're consistently up to date. The other one that I just looked at that I have not used yet, but I'm going to test it is and I'm probably botching this, but I think it's been Iubenda and I've been to they have terms and conditions, privacy policy, and they have the cookie notifications.

Tim Fitzpatrick
So you're getting all of that in one. And again, it's you're paying monthly, but it's automatically updating, which is pretty cool. So there's a lot of resources out there. You can like you said, you can go with the you know, the standard boilerplate. You can pay an attorney or you can use I kind of see in the middle these services that are more ongoing, that are updating on a regular basis as needed. And you go from there and don't worry about it.

Bailey Canning
Yeah, I agree.

Tim Fitzpatrick
So you kind of touched on this a little bit. The next thing that we kind of want to lead into, which was great, I've got my website up. Now, how do I leverage that website as a tool to generate leads? Because there's so many people that have websites and they're not generating leads for themselves.

Bailey Canning
Yeah, so I think he kind of starts some tactics, but I think he kind of starts with like mindset and one term we kind of like to go around and work is like build it and they will come. Does not apply to websites pretty much. Yeah. So, unfortunately, I mean, it is kind of it's unfortunate because we spend so much time, so much energy trying to make these beautiful looking websites. But the end of the day, it really is true that if you're not consistently updating and consistently producing content, people are just not going to find it, because the way the Google algorithm works in a way social media works is it's always looking for content.

Bailey Canning
And if your website is not giving them content, then they're just not going to show your website. So I do believe you need to really have that kind of ingrained in your mindset, knowing that a great website is awesome. And it's really but it's really just the foundation of your marketing strategy online these days. So, yeah, you just need to build off your website once you get it up. So I think in the way of keeping it simple like I know you and I both like.

Bailey Canning
I think kind of you need some great content like we talked about. But I think it would come down to kind of two different type of categories of content. So I think one is attraction content and this is how you're going to get people to engage with your brand. So I think whether that's obviously going to stay active on social media and that's how you should distribute online content. But in terms of attraction content, I think of things like blogs.

Bailey Canning
I think of things like videos. I think of things like podcasts like this, for example, that are going to allow you to get fans online. And then from there, you can start to build relationships with people. You can start to educate and provide helpful, valuable content for its business owners and try to sell yourself through helping. I think it's not just enough to create content ad nauseum. The just give, give, give. You also have to ask for the sale at the end of the day.

Bailey Canning
And I think the best way then to do that is to focus on lead generation content, and that is simply just putting content behind some sort of what we call it, kind of like a paywall, but really just a form saying, hey, if you want to access this piece of content, just leave your email in your name and send it right over to you. So constantly, that honestly doesn't need to be way different than the content you're already putting out to attract people.

Bailey Canning
It should be a little bit more valuable, a little bit more in-depth, maybe a little bit more tailored to whatever type of person you're trying to reach, whatever type of product we try and help them solve. But even something as simple as like a PowerPoint and you giving like a screen share of like walking through someone something can be very valuable. But obviously, I think like to go to is what we call in the industry a lead magnet, which is sort of like a PDF type of report.

Bailey Canning
You could just simply be a very long-form blog post that you just put it some extra attention and effort and sue to make this nice, like PDF book report type of thing. But the idea is that you really want to be asking people for their contact information and trying to make the sale that way. I think what a lot of it is easy to kind of understand is that you build a website and that's great. But it's not just that people come to your website, they think it looks great and then they kind of just follow the contact form and get in touch with you.

Bailey Canning
They really want to be you. You have to nurture your prospects in your customers. They come to your site and I think people too often try to focus on making the sale as soon as they got them on their website. But what it really is, is you first want to kind of like make that micro sale. And that's what this kind of lead generation formula is. First, want to get your name and your email. And then in this way, they're kind of raising your hands, hearing, saying, listen, I want to hear more from your business. And from there you can use several other tactics to kind of continue to build a relationship and ultimately eventually close the sale.

Tim Fitzpatrick
Yeah, I totally agree. I love what you're talking about. A couple of things I would add to this, too, I think. In order to really leverage your website, you first have to have great messaging and you touched on this earlier about, look, you've got to your website has to focus on the problem that you saw for your target market and your ideal clients. What benefits and what results look like? You can really communicate the value that you offer.

Tim Fitzpatrick
And I think that's where a lot of businesses trip up, in the beginning, is their messaging isn't, it's too focused on them and not their customers. And so if you're messaging and what you see on your website is not focused enough on your customers and how you can help them, you're never really going to be able to leverage the power of your website. Would you agree with that?

Bailey Canning
One hundred percent. I mean, I think we touched on it when we talked on our last podcast. But copywriting, I think is one of the most underrated things about marketing. The design is great. It's very important. But you really need to have a copy on your website that speaks to your customers’ pain points and their problems and then kind of present yourself as the guide in their story to help them get to where they want to ultimately go.

Bailey Canning
If you're looking over your website and you see sentences that start with we or us, that is just a red flag, I would say you really want to make sure it's focused on them at the end of the day. We're also focused on our own companies, which we should be, of course. But at the end of the day, in the consumer's viewpoint, all these companies are kind of like a dime a dozen. And the way you can really break through the noise is by focusing on them.

Bailey Canning
So, yeah, I do believe that copy is key. And ultimately, at the end of the day, you kind of want to be selling transformation. So you want to be able to identify where your customer, who is looking for your service or looking for your product, where they probably currently are, what they feel like. And then once they have your product or service, what is their life going to be like? And you can kind of like sell that transformation. You're going to be in a much better spot. The most businesses.

Tim Fitzpatrick
Yeah, yeah. Super, super important. So one of the things you touched on, too, is you've got this attraction content, right. That's helping people get to kind of know, like, and trust us. But at some point, we have to take more control of the situation. Right. Which is why we're getting into that lead gen content to try and capture contact information so that now we've been given permission to nurture those people. Usually, it's via email.

Tim Fitzpatrick
Right, indoctrinating them into what we do and helping them get to that next step so that they're ready to buy, which I think is really, really important. Do you have any good lead magnet? I hate to use that because, you know, but lead magnet ideas that you guys have seen work well with clients that might help people that are watching or listening.

Bailey Canning
So it always comes down to I think you like your customers’ problems are what they might find valuable. So it's a case by case, of course, but I think like honestly, like checklists are big, short, little how-to guys are big, templates are big. If that works for you, potentially swipe files of like examples, for example. Like maybe if you're like an interior decorator, here's like 50 amazing modern interior design ideas, for example. So stuff like that can be really helpful. But I think the big thing to know is that people really don't need to like it.

Bailey Canning
It's not worth spending two or three months on something like trying to make it perfect and start to write something up. Right. Just have a minimal viable product. And if it works out well, like, for example, maybe if you're do you think video is a very underutilized way for this content to work, especially now with people so used to just seeing people's like office background? It's never been easier just to create a video. So do you think video could be huge for this?

Bailey Canning
You can kind of have a prerecorded webinar, for example, that works in your favor. But yeah, ultimately, I do think that video is great and I alluded to it, but simple. You can test it out with a simple screen share presentation, but that works out well for you. Maybe down the line focus on creating a whole like one-hour intro course, the sample video. And you can also be great with the lead magots. They can be great because you kind of prequalified your potential clients, potential customers.

Bailey Canning
So and you want to disqualify people also because you want to work with everyone, potentially some people are going to be a good fit for you so you can prequalify people. And then once you talk to the people you actually want to talk to, later on, they'll be much more informed about your business and how your process works. But then also along the way, you can disqualify people who are going to be a good fit anyway for your business.

Tim Fitzpatrick
Yeah, I want to pull something out that you said because I think it's really important. Too many people think this has to be perfect. You know, you've got to get it out there and test it and see how well it works. We don't have to overcomplicate these things. All the things that you touched on from a lead magnet standpoint can work. You know, I'm starting a lot of people are starting to use quizzes.

Tim Fitzpatrick
People love quizzes because they're engaging and they're interactive. So quizzes can be really good. I love the on-demand masterclass thing that you touched on, webinar, that type of thing can be really good. It can use the power of video. It's an email video course, you know where you're emailing somebody a video for five days that walk them through. There's all kinds of ways you can do this. I think it's just a matter of testing it and seeing what works, and once it once, you know, it works, hey, if you want to make it better than great, but don't spend three months trying to figure out a lead magnet, this is not rocket science.

Bailey Canning
And then one last piece of advice I thought was just keep it like an evergreen. So especially when you first started making sure it's very odd that it's always going to apply to your business, because one of the clients we have I know, for example, spent I started doing this like 10 years ago right before even when blogging was first becoming a thing. Yeah. And it's going through the analytics the other day. I just there's like thousands and thousands of downloads from just this one piece of content they put out like a decade ago. The best time to start this right now this and start creating evergreen content that you can hopefully leverage for a long time.

Tim Fitzpatrick
Yeah, I love it. So let's talk about traffic, which basically means visitors get into people's websites. We've talked about some of the changes that are coming with the Google algorithm update. We've talked about how to leverage the website to generate leads. How do we start driving traffic to our site so that we can actually convert those leads?

Bailey Canning
Yeah. So the traffic is really the lifeblood of your kind of like your website, your whole digital marketing strategy, like the best website in the world, but if no one doesn't like doesn't really even exist, quite frankly. So that's kind of how you need to view it. But traffic really does not need to be super complicated. I don't know if you're too familiar with digital marketer, but I've gone through a lot of their trainings and they always talk about, you know, if you need traffic, you've just got to go to the traffic store pretty much.

Bailey Canning
And those traffic stores, at least the big four I would think of right off the bat are Facebook and Instagram, even though they both, of course, then Google, Google ads and YouTube, even though Google owns those platforms also. But for most businesses, 90 plus percent, those are going to be the two spots you really want to start when your first going with some sort of paid traffic and by paid traffic, we just media campaign to run ads online. So those would be the places you really want to start with. Is there anything more specific you want to dive in with paid traffic?

Tim Fitzpatrick
No, I think most people understand Google and Facebook are the primary places that most people go to first to pay for ads. I think they're good places to start, but they can also get expensive, too. Right. And so for people that are just starting out, do you have any other ideas about how they can start to generate traffic back to their site?

Bailey Canning
Sure. So definitely expense is always one of the top things, but I don't think it needs to be too expensive. Of course, it kind of depends on your industry, like what types of prices are going to be paying for these types of ads, buffers, quick ways to get started and then to eventually maybe scale what kind of results and improve our life. I think for Facebook, No one, just a simple retargeting ad. And all that means is you put on what they call a pixel, which is just this little code in your website.

Bailey Canning
You get it right from Facebook and then it's able to track who comes to your website. And then later on, it ties their Facebook profile back to you. So then you can advertise to them later on, which I think is really good, because I know at least a lot of old school marketers always talk about how you need to have multiple messages to consumers. And it wasn't until, like the 20th or 30th the time that they heard your message that then they were going to move forward and buy from you.

Bailey Canning
But I mean, there are so many countless examples, at least in my personal life, where I've been on the website, we need to do something, buy something, and then didn't happen. I got distracted, of course. And then a day later, I'm on Facebook, I get an ad and then, oh, I need to go do that thing. I think that's a super huge way and usually doesn't need to be too expensive. I mean, oftentimes we just start with like a dollar a day and then we just run ads for a dollar a day to those audiences who have already visited our website.

Bailey Canning
So that's really good. If you don't think Facebook is a good spot, it depends. There's lots of pros and cons between Facebook and Google, even though they're both great places to start. Google is really good because you can target people who are searching specifically for things related to your business. And then so one, you already know they're qualified as opposed to Facebook or Instagram, which is a little harder to prove sometimes. And then two everyone's on a cost per click model.

Bailey Canning
So you only pay when someone actually clicks on your ads. So that's also good. You're always getting at least something from what you're paying there. But then to take it a step further, I would kind of be a little cost conscious and want to make your budget go as far as you can. I would combine what I just talked about earlier with, like Facebook retargeting and do that to people who are clicking on those Google ads, because this is essentially they're raising their hand and already saying, for example, if you're like an IT company and you're selling IT services, services could be a little expensive.

Bailey Canning
But if you know that someone in your area is Googling for how to hire a managed IT service provider, for example, and they click on that ad, you have a pretty good idea that's probably pretty interested in hiring someone like you. So with Google, it's obviously hard to hit them again with an ad because they have to be Googling again for it. But with Facebook you can just retarget them and because you'll be targeting such a small audience, you can keep costs down again that way. So I think finding creative little ways like that to kind of just combine ads and retarget really is key for kind of keeping your costs down.

Tim Fitzpatrick
How long do you guys typically retarget somebody for? So I visited your website. Because obviously retargeting somebody for the next year is probably not the best use of your money. Right. Do you guys use a specific period of time to retarget people that have visited your site?

Bailey Canning
So I would say for most people, you can sort of like a month like past 30 day visitors will work fine and it'll be fine. I would just kind of revise based on data. Maybe you want to go the past 15 days also, you can also just set up two different audiences and then kind of like serve different content based on that. Yeah, but if you're eCom, maybe, for example, which is a very huge space to be in right now, I would say maybe like three months might be a better spot to start out with, but it really just depends. I think a month is a good place to start and then you can kind of just go from there.

Tim Fitzpatrick
Yeah, yeah. 30 days is is what I've typically seen and heard recommended. I think the important thing is for anybody that's thinking about getting into retargeting just to know that you shouldn't be retargeting these people forever because the the whole reason they went to your site is not going to last forever either. So you want to hit where the iron's hot, stay in front of them while that iron's hot. But then if they don't if they're not taking action, then they're going to you should drop off, which I think is really important.

Tim Fitzpatrick
The other thing that I heard somebody say, and I think I think it was Russell Brunson from Click Funnels that originally said this. I don't know where he heard it from or if he just came up with it himself. But it always really stuck with me about traffic. It's we don't need to create traffic. The traffic is already there. We just need to know where to go to get it. And so you touched on it earlier. It's on Facebook. It's on Google, it's on YouTube. It's all over the place.

Tim Fitzpatrick
For the one thing I would say, for people that don't have money to invest in paid ads, which I think initially is when especially when they're just getting going is a lot is you just need to figure out where your ideal clients are online and offline. And once you identify where they are, where they're congregating, where they're interacting, where they're getting information, then you know where you need to be. And so sometimes that may be a Facebook group or a LinkedIn group or they're part of an association or an organization. Who do they follow online? And you can then get in front of them in those places and that's how you're going to start to generate traffic. Back to your website.

Bailey Canning
Yeah, yeah. I totally agree. 100 percent.

Tim Fitzpatrick
Yeah. So this has been awesome, man. I love it. Do you have any last minute words of wisdom that you want to leave us with?

Bailey Canning
I think kind of to your point earlier is just like it's better to get started with something as opposed to nothing than spending all day or multiple weeks or months trying to come up the perfect type of offer. Digital marketing, it's so funny. Like some of the things we worked, I think it will work great. Just completely fall in their face and quickly that we are just kind of like it's a Hail Mary or we've got to get something up that's doing really, really well.

Bailey Canning
So, I mean, I think at the end of day, you really just got to just test, test, test and see what happens. Don't worry about being perfect, but just get something up and I think you'll have a lot better to show for it then as opposed to having nothing. So that's what I would say and keep it simple. Also, you have got to be super complicated. I think once you get kind of like a system down and get comfortable with it, then you can scale. But at first, just keep it simple and be open to new ideas and they'll have some success.

Tim Fitzpatrick
I love it, man. So don't worry about being perfect. Just take imperfect action. Your actions are never going to be perfect. Take the action and learn from it and then make those course corrections. So that's fantastic advice, Bailey. Where can people learn more about you? You've dropped a ton of value here. I certainly appreciate it. Where can people go to find out more?

Bailey Canning
Yeah, I appreciate it. If you want to learn more about me, you can check out my business website, InboundWebDevelopment.com. I also have a podcast called Business Talks where I kind of talk about these types of things, usually bi-monthly, two different episodes. So, yeah, if you're interested, check out those two different resources.

Tim Fitzpatrick
Awesome. If you want to get more about Bailey head on over there - InboundWebDevelopment.com. Bailey, I really appreciate you taking the time today for those that are watching, listening. Thank you for tuning in. Again, I am Tim Fitzpatrick with Rialto Marketing. If you want to gain clarity on where to focus your marketing efforts right now to get the best return, pop on over to our website at rialtomarketing.com. That's R-I-A-L-T-O marketing.com.

Tim Fitzpatrick
Click on the Get a free consultation button. Guarantee you'll get a ton of value from it and walk away having some clarity on where you need to focus your efforts right now. Thank you so much. Till next time, take care.


Connect With Bailey Canning

  • bailey@inboundwebdevelopment.com
  • Linkedin


About the Author Tim Fitzpatrick

Tim Fitzpatrick is the President of Rialto Marketing. At Rialto Marketing, we help service businesses simplify marketing so they can grow with less stress. We do this by creating and implementing a plan to communicate the right message to the right people. Marketing shouldn't be difficult. All you need is the RIGHT plan.

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