How To Use Video Marketing To Grow Your Business

How To Use Video Marketing To Grow Your Business

Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. If video marketing isn't in your plan, it should be. We are talking to Beth Klepper of Mainstream Video Production today about everything video marketing.

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How To Use Video Marketing To Grow Your Business



Tim Fitzpatrick
Video consumption and content online is hot. It has been hot and it is going to remain that way. That is why today we're going to talk about how to use video marketing to grow your business. Hi, I am Tim Fitzpatrick with Rialto Marketing. And I am super excited to have with me Beth Klepper with Main Street Video Production. Beth, it looks like you might be muted. There you are. Awesome. Thank you so much for being here and thank you to all for tuning in.

Beth Klepper
Yeah. Thank you so much for having me. Excited to be here.

Tim Fitzpatrick
Yes. Yes. Another week has gone by. It's hard to believe how fast they go by.

Beth Klepper
I know. I know.

Tim Fitzpatrick
Yeah. It's. It's crazy. Crazy time. I have been selfishly excited to talk to you because since this pandemic started, we have been creating a decent amount of video content. And so I love it. I think it is a great channel for marketing and especially with what's going on now.

Tim Fitzpatrick
You know, face to face is great. There is nothing better than meeting with people face to face. But when you can't do that. There is no better medium than video to get in front of people, build relationships and just get to know people. So with what's happening now, I think a video is absolutely something that the vast majority of businesses should be looking at.

Beth Klepper
I couldn't agree with you more. I could not agree with more.

Tim Fitzpatrick
Yes. Yeah. So before we, um. Before we get into video marketing, just can you tell us just a little bit more about what you do at Main Street and how you help businesses?

Beth Klepper
Yes. OK. So just will make Mainstream like this Mainstream.

Tim Fitzpatrick
Yes. Sorry. Jesus. Yes.
Beth Klepper
It's totally fine. No worries.

Tim Fitzpatrick
Yeah. I'm sitting. I know I have a down is Mainstream. I'm saying Main Street.

Beth Klepper
That's when I knew what was happening. So I was like, who's going to get it? But it just happened that it was like, you know what I got? I got him.

Tim Fitzpatrick
No, please. Yeah. Yeah, absolutely. You're gonna correct me.

Beth Klepper
Good. It's a... It's part of life. Fun.

Tim Fitzpatrick
Yes.

Beth Klepper
Yes. I started mainstream in 2014. And actually the reason I call it Mainstream is because. Why? It is because I really believe in the power of mass communication. And I really believe that video is the most effective tool available to communicate. A gent in my bones believes that. I think movies shape our society more than we know. I think television, obviously, I think we've seen that more than ever.

Beth Klepper
And so to really understand its power is something awesome. And then you can use it to tell your stories and send your messages in small business. So, yeah, that is why you called Mainstream. And it started in 2014. The idea came to me, actually. The idea for the name came to me while I was in grad school. So I've always been a film video enthusiast, but since I very little knew I wanted to work in it.

Beth Klepper
I went to school for its undergrad in Colorado and then grad school in England for a film. And then I actually came back here and ended up working for a television network for about eight years and then in 2014 started mainstream. And who we really help, you know, I'm a big video zealot, so I say we can help anybody with video, but our ideal person is really a business owner or a leader or a marketing team that is extremely passionate about the way they do business, the way that they serve their customers.

Beth Klepper
They're very passionate about educating, letting people know how their industry works, what they do. And then those are our best customers because those people naturally want to get their message out. They want to get it in front of as many people as they can. So those end up being great customers for us. So we typically work with people to work for them with their video marketing arm. So our team comes in and, you know, without having a video production team in-house, you can hire Mainstream and we can create a weekly blog series for you or we can create videos that go on every page of your website.

Beth Klepper
And that's that's typically who we're working with. We start from, you know, the scripting, whereas the video is gonna go. How are you going to use it, your digital strategy? And then we manage it the whole way through producible. So that's basically what mainstream does.

Tim Fitzpatrick
Cool. So you're holding their hand through the process.

Beth Klepper
A lot of hand holding and people love hand holding. So, yeah.

Tim Fitzpatrick
That would be my guess, because, in my experience, I think, correct me if I'm wrong, I'm curious to see what you think of this, but I think the biggest roadblock for people with video is fear.

Beth Klepper
A hundred percent. In fact, I was going to talk about that at some point. I was gonna get it. That's basically what Mainstream.

Tim Fitzpatrick
OK. Got it. So, yeah. So they're fearful of what's going to be like on camera, you know. In my experience, the sooner you can get to a place where you don't care what people think about you, and the more experience you get being on video, you just start to get comfortable. You know, it's like I'm still not awesome at it, right? I'm still getting used to it, but I get more and more comfortable every time I do it.

Tim Fitzpatrick
You know, when you start to fall, I think more into who you are and just acting naturally.

Beth Klepper
Totally. And that's I mean, the reason that video has so much power is because I think the reason there's so much fear is because of how much power it has. You know that when you and I are going on live right now, we are putting ourselves potentially in front of all of your Facebook friends, all nice friends, people we knew from high school, people we knew from college, colleagues. And that's pretty vulnerable.

Beth Klepper
I mean, that's why people don't love public speaking, is because you're put in this situation to be judged to be, you know.

Beth Klepper
But that's also what makes it powerful, right? It's people seeing our faces. Yes. Talking about marketing. They're going to think about us when they think about, you know. "Oh, yeah. I guess Tim has a marketing company", and that's what you know. It's that.

Tim Fitzpatrick
Right.

Beth Klepper
But the vulnerability is kind of the other side of that coin.

Tim Fitzpatrick
They see me mess up your company name in the beginning. I totally screw it up like I'm human.

Beth Klepper
Exactly.

Tim Fitzpatrick
And you corrected me, and I thank you for that. We sure the people get it right. I. Yeah. Yeah, exactly. We're all human, so don't be afraid. Jump into it because I think it is an awesome, awesome marketing channel. So let's get into what we really want to talk about today. So the first thing I want to touch on is what kind of videos should I be making for my business or can I make for my business to help market and grow?

Beth Klepper
So this is a great question and I like to start it by thinking of how I like to quote Steven Covey. "You got to begin with the end in mind." Right. So what do you want your videos to do? And I think when we talk about video marketing videos can do really one of two things. One, they can make you money. They can increase sales and revenues or they can save you time. And you really have to understand what your goal is first to understand what videos you should make.

Beth Klepper
So that's big. Right. Right now, we have somebody just contracted as a mortgage broker who they're not necessarily interested in getting more business. They have a ton of business. Yeah, everybody's interested in more business, but they have a lot of business. And they're having this they have a complicated sales process. Right. There's a lot of information that goes with writing mortgages and they do be a loan specifically. So there's a lot of education and handholding to get through that.

Beth Klepper
So they want to make videos to just explain their sales process. Right. So instead of having to have the same conversation over and over again, they're going to use they're going to put it in a video and let the video do that for them so that they can go out and spend their time prospecting videos or whatever that looks like. Alternatively, you might need you to know, you might just need more sales, you need more people in the door, you need more people to buy from you.

Beth Klepper
More understanding of why they should buy from you. So first and foremost, understanding, you know, what are you looking to do or you're looking to save time, or are you looking to grow revenues?

Tim Fitzpatrick
Yeah.

Beth Klepper
I would say to start and then I'm a big fan of this raise praise right now. It's all about the path of least resistance. You know, what is it going to be that's going to get your video actually in and on your digital marketing strategy working.

Beth Klepper
So, you know, one, there's a lot of, you know, sexy statistics, which I think that's kind of an oxymoron.

Beth Klepper
Second, yes, but there's a lot of people in the company, a lot to talk about the video because of something they heard in a marketing forum or article, but really understanding. OK. You know, I just read in Forbes that 2020 mark video marketing trends that web sites that have landing pages that have a video on them, convert at an 80 percent higher than what landing page is without video.

Beth Klepper
So if you are making a website and you have a landing page or you have a Google ad strategy, you're driving back to a landing page for the love of everything. Get a video on there. You have an 80 percent higher chance of converting, of either getting them to buy or getting them to call or give you an email or whatever you're looking for, whatever you want. But the action you want them to take, given 80 percent higher chance to include video.

Beth Klepper
You're really looking at. You know, you can put video. I say you. Every single way you're talking online. So whether it be Facebook posts like this, obviously you can do a video. If you're sending a personal email to a prospective client, you can send a video, either a produced video that you made with a production company or in editing software or a video on video art or bom bom, or you just send alike it's a way better, more personalized voice mail. A better option for video.

Beth Klepper
If you're on LinkedIn, post a video on LinkedIn. I just talked to a gal yesterday that got a big client because she posted a very helpful videotape on LinkedIn that somebody saw. They had some back and forth and bam - the client. So, wherever you are, you know, first understand, do you want to make money or do you want to save time? Because that will help you prioritize what videos you want to make and think about, OK, where am I already online?

Beth Klepper
What is going to be the path of least resistance to actually get a video up and running for me? Those. That's where I think people need to start.

Tim Fitzpatrick
That's awesome. I love that. Tip me. Do you want to make money or do you want to save time? That's then going to direct you to where you go. But I want to make money. It's going to be more obviously a more sales related type of video. But saving time there soon if you are having conversations over and over and over again using video to answer that question once. As part of your sales process or your onboarding, whatever it may be, that is awesome. I love that. I've never heard anybody actually say that.

Beth Klepper
Yes. Those are the two big things. And, of course, time is money. So if you're saving time, you're making money anyway. Yes. But also like what did they say? That I don't know the exact number, but most people want to go through the entire sales process before they ever talk to you. So they are going through the sales process online. If you have that content available to them. So there you have you might not know it, but you and I, if we have videos on our web site right now, we might be taking sales meetings and we're here.

Beth Klepper
But on our website, we're also there. And that's also going to save you time in the sales cycle, too.

Tim Fitzpatrick
Yeah. I love that. So, I decided I wanted to video.

Beth Klepper
Right.

Tim Fitzpatrick
What are the biggest mistakes that people make when they're creating online videos? And I'm sure that I've made many of the ones that you're going to talk about. So, I'm curious. You're helping me as well as anybody else.

Beth Klepper
And, you know, it's funny. This one for me is people start with the tools. That is the biggest mistake that people make with video. They think about video. They think I need a camera. They think about video. They think I need editing software. And that you will eventually need that. But I always like to draw this analogy to house building because I actually think housebuilding, the whole process of having an architect and an engineer and drywall or in a frame is it's very similar to the video in that there are.

Beth Klepper
That's very an architect's job and drywall. There are jobs that are very different jobs. And the jobs require very different tools. And so many people and I, I really understand completely why people do it. Right. So let's say, Tim, you decide you want to make some videos, you want to have a weekly blog series, and you start getting some bids. You get a bid for the Mainstream. Even a freelancer is going to do a video.

Beth Klepper
They'll shoot it and edit it for you. And a great price would be eight hundred bucks. So you're thinking, OK, so eight hundred bucks a week or I can buy all the equipment for half that. Like, why wouldn't I just buy all the equipment? That's a no brainer.

Tim Fitzpatrick
Yes.

Beth Klepper
And this is what happens. People get the equipment and then they're ready to go. And then they realize that, oh, they're not a lighting director.

Beth Klepper
So that rate like it that they got is kind of hard to figure out and they don't exactly know what to do with it. And that awesome camera has a bunch of fancy settings that they don't know how to use or don't know how to utilize. And the editing software, they don't know how to get into or use it. If they do, they've now spent eight hours being a novice, novice instead of out doing what they do to actually drive their business forward.

Beth Klepper
So they get caught up on the tools instead of, hey, great that you have a camera and lights and editing software. But what story are you telling? How is it actually impacting your marketing strategy? What are you trying to do with the video? You know, again, going back to that, beginning with the end in mind, how is it going to be used in your strategy and then thinking about, OK, now how can I capture it?

Beth Klepper
And going back to that path of least resistance, you know, iPhones, if you're going to DIY it. iPhones are so much easier than a fancy camera that you buy on Amazon. You don't know how to use an iPhone. A computer is going to do great. They have a great camera.

Beth Klepper
So I think starting with the equipment and thinking about the equipment and thinking about the tools instead of what their vision is for their video strategy is a big mistake people make. They learn about the tool. They learn about the skilled, like contracting nuanced pieces of the video. And yes, focusing on being a producer or being an executive producer. So producers, kind of the unsung hero in the movie world right there, the people that get the productions made and bring it all together and in motion pictures and TV and even in the stuff we produce for businesses. Producer convenes a lot of things.

Tim Fitzpatrick
Right.

Beth Klepper
But really, it just means somebody that's going to project manage it that's in charge of everything that knows where it's going to go and how it's going to be used. And all of our clients are executive producers. Right. So they are executive producing either when they hire us to produce and manage the projects and do all of that, they're still executive producing, knowing their story, knowing what visuals they want to include. And so I think people should focus on that part, developing their executive producer, developing their producer instead of buying camera equipment instead of buying lights, because that's going to make everything else come together for you.

Tim Fitzpatrick
Yeah.

Tim Fitzpatrick
So strategy, we talk about this all the time when we talk to clients about marketing. The strategy needs to come before tactics. You're getting tactical when you start to look at, oh, I'm going to have the Yeti, Mike and this DSL, our camera. You're jumping into tactics before you even have a strategy, so. I love that. And it is a super, super important distinction.

Beth Klepper
Totally.

Tim Fitzpatrick
What other mistakes are people making?

Beth Klepper
And we touched on this earlier. They're letting fear stop them. They're really misconstruing fear, in my opinion, because you know. We're gonna keep picking on you about the Main Street names.

Tim Fitzpatrick
Yeah. No, please do.

Beth Klepper
You know, if you and I had gone to lunch and you'd made that mistake, it would be no big deal. Right. Like, you would not think about it for another second. But because this is a video, it's a little bit heightened. Right. The mistake is a little bit heightened. And we do that to ourselves. We're happy. We know in our businesses that if we got a big meeting with a big client, we're going to that meeting.

Beth Klepper
We're not going to sit at home afraid to go to that meeting. We are. We might be scared to go. We might be nervous to go. But we're going. We know that we need to go there. And I think that's what I mean. That fear gets in the way. And we're not thinking about it logically. Yes, of course, we're nervous to get on, of course, that makes us vulnerable, that we mess up something or we don't look good, or my hair isn't exactly what I wanted it to be in the light and didn't come exactly how I wanted it to come.

Beth Klepper
That's going to happen in the video. But you have to think past that to think about who you're impacting. You have to understand that. "You have to let your why be bigger than your insecurities." And that's not mine. I want to get the credit where credit's due. Any Porterfield. She's a great digital marketing manager.

Beth Klepper
But you have to care more about your message and who it's getting to than all the other insecurities that you have about being on video. And I think that if people realized that one, the fear disseminates as you do it more obviously, I guarantee from the first slide that you did to the one you're doing now, it's now you said you look forward to Friday's. Was that the case when you first started this? No, I don't see when I first started it.

Tim Fitzpatrick
There was a little bit of apprehension there. But the more I do it, the more comfortable I get. And I just enjoy it. I mean, we're just having a great conversation. I love doing that.

Beth Klepper
So the more you do it, the less fear you have about it. And the better you get, the better you get. So that's the biggest mistake is people letting fear hold them back and not getting started. So, you know, back to that path of least resistance. You know what? What's a video you could make this week? What could you do? That's going to get you in the game kind of out that fear off of you?

Beth Klepper
You know, is it creating a video, hiring an editor, and doing a story of video and making a really nice produced piece? Or is it just OK to send a bom bom and send a video to somebody? I'm going to put my face in an email on video.

Tim Fitzpatrick
Yes.

Beth Klepper
What is it that's going to get you in the game? I think that's a bigger mistake as people wait till it's perfect and they are missing an opportunity to tell their story to so many people they can help and serve.

Tim Fitzpatrick
I couldn't agree more. It's, I think you made an important distinction here, and I want to pull this out. Some of the videos you do use to market don't have to be this professionally edited video, it's some videos, I think it is super important. You know, the video that you have on the home page, your web site should not be you walking down the street doing a selfie with your iPhone now. Right. Ah, yes.

Tim Fitzpatrick
But. There are other videos, some. A lot of the stuff that people put out on social media. You want to come across as a real person. You know, you're genuine. You're just getting out there, chat and doing your thing. Not every video you use has to be professionally edited. Some should. And that's why companies like Main Stream, not Main Street should be out there. But, you know, you don't. It doesn't have to be perfect.

Beth Klepper
I don't know. You know, I will even say it back to kind of this idea of mistakes. I get some cringe-worthy videos online. You've seen them. We've seen them. And you're just like, oh, I will still argue that those people that are putting themselves out. There is a thought ahead that somebody that's not and yet it's a fine line. Right. You don't want to put out cringe-worthy stuff, but you have to be willing to go through that to actually get your stuff online.

Beth Klepper
I mean, some of the earlier stuff that I made, it's like, you know, and I'm a professional, but I've had editing teams through systems.

Beth Klepper
I start, you know, and it's still crunchy.

Tim Fitzpatrick
Everybody that prolifically puts out content. I don't think I haven't heard anyone of them say at one point or another. Yeah. This is where I am now. Go back and look at my first stuff. It's awful. I mean, it sucks. It's embarrassing. But you gotta start somewhere and you will continually get better and better. And guess what? People, they just don't. They don't care.

Beth Klepper
No, they don't.

Tim Fitzpatrick
You know.

Beth Klepper
No. That's exactly it. Nobody is. I assure you, nobody is zoning in on your insecurities like you are.

Beth Klepper
Exactly.

Beth Klepper
And that's what you. Yeah. Somebody might think it or might say it. And the better you get. Of course, people are going to comment on that. But you know what I mean.

Beth Klepper
For me, the most rewarding thing for videos is when somebody says that it was really helpful or that too, you know, then it makes it all worth it. And it.

Tim Fitzpatrick
Right.

Beth Klepper
And just talk to that one person if you can. Just think about it. I don't need to worry about my aunts or my you know, you should read your aunts.

Beth Klepper
But I need to work for whoever. I need to focus on the person I'm going to help. And that's all that they're not thinking about your earrings or you’re like that. They're thinking about the content you're giving them. For some people, they're gonna watch this and be like, oh, yes, the strategy's important. And all of the marketing stuff that you're doing, it's really important. And that's what they're therefore they're not thinking, you know, they're not thinking about the things that we're obsessing about.

Tim Fitzpatrick
Yeah, yeah. Totally agree. So I know a little bit about the types of videos I should be doing. And I've got an idea of some of these mistakes and most people are making. I want to get into this, what are good resources, if I want to do it myself or if I'm going, you know. Get somebody like you to come on board and start doing some professional things for me.

Beth Klepper
So I'm a teacher at heart and I just believe in education and transparency. And I think that is just the way to do everything.

Beth Klepper
So for Mainstream, we want you to do videos wherever you're at. So we want to empower you with DIY resources. We would love to do all of your videos. Soup to nuts.

Tim Fitzpatrick
Yeah.

Beth Klepper
And, you know, my website, we have vlogs and all of that where you can get it answered if you know, for just a couple of quick tips for people. If you're going to DIY, it's the path of least resistance.

Beth Klepper
I'm going to go back to that. I recently said that in a consulting call and they were like, thank you. That was very helpful. And I was like, yeah. And that's what we all want to do. Right? We want to get something from the business.

Beth Klepper
And so, yeah, if you are going to DIY and you don't, please don't buy a camera unless you're already jacked up about cameras and that's your thing. Use your iPhone, use your office, make sure that you have considered competition. So in this shot, you can see I'm not exactly dead center. I think the dead center would be more like right here. So I'm a little off that. I have a background that is fairly neutral. It's attractive, but it's not really distracting.

Beth Klepper
I have a little bit of headroom. Same with the way you frame that, Tim. And it's a nicely composed, non-distracting shot. I am in an office, so there's not really a lot of background noise. So typically your iPhone camera, mic, is gonna be fine if you're in a contained environment. And if you try to take that iPhone camera or the iPhone mic into a networking event or on the outside with wind, it's not going to be as good.

Beth Klepper
But if you have a controlled environment, those two things will work.

Tim Fitzpatrick
Yeah.

Beth Klepper
A window. You can't. This window. It's a little tricky. But this window would be a perfect light. I don't need to buy a light. You can buy light. You can also use a desk lamp to light your face. You just need basic face lighting. So the shadows off your face. Make sure and stabilize your shop. Meaning either, yes, you can buy a tripod or you can just put your iPhone up against a stack of books.

Beth Klepper
So, when you're doing a DIY and you're just doing, let's say, one of those bomb bombs or video art videos, just keep it super simple. And then, you know, you utilize that video arts free and video card. Basically what you do is you just create a little application. You put it into your email. You click it. It uploads the video for you and then just sends that person a note. Hey, Beth made a video for you if you want to check it out so you don't have to download it.

Beth Klepper
You don't have to compress it or put it on YouTube. It just goes right to it. And it's super simple. And that's, you know if you're DIYing it, those are just super, super simple. Keep it simple. That's my number one DIY. And then there are great free editing software. If you do want to put a little zazz onto it, always go with the super-easy editing software as iMovie is free.

Beth Klepper
But we really love software that's not free, but it's super affordable. I think it's a couple less than 50 bucks a month called Animoto and Animoto becomes. They put graphics on it. They create a style guide for you. So if you find a template you like, you can get really professional-looking videos for, like I said, a very inexpensive monthly fee. And I think they do a free trial. We love Animoto. So those are great DIY tips and tricks.

Beth Klepper
You can kind of the next option you have for getting a video done is hiring a freelancer. So a freelancer is just, you know, a contractor. Maybe it's a freelance job or freelance editor, or maybe they're both. But the thing with the thing I hear about freelance shooters and editors from my clients is they expected them to be the producer or the executive producer. So they're not your video marketing strategist. They might know a little bit about it, but that's not their area of expertise, typically.

Beth Klepper
Typically, their expertise is lighting and sound, and that sort of thing. So don't expect them to be your executive producer or your producer. Expect them to just shoot to come into your office and shoot your blog series footage. And that's a great way to get, you know, a ton of stuff done. They work hourly. You can negotiate with them. On Mainstream's blog, we have tips about how to negotiate with them and all that kind of stuff.

Beth Klepper
And then, of course, you know, the last option is to hire a full-service production company who does everything for you. The script figuring it out. So figuring out where you're at. You know, maybe you do like shooting. We've recently had a lot of clients that like to do their own shooting and then they'll hand us the footage and we'll just do the editing for them. We'll have clients that just need the scriptwriting help. You know, there's a lot of jobs in the editing process or in the video production process.

Beth Klepper
So some of them you might be into, some of them you might be a natural filmer or camera person. You might like editing, but pay attention, because if you're spending a lot of time doing stuff that you're not very good at and you don't like the product, it's a good indication you want to hire help.

Tim Fitzpatrick
Yeah. What's the highest and best use of your time? Right. I think if we want to learn how to do things all the information that we need is out there. But you can't be all things. So you got to pick and choose. So, yeah, I love that. So those are awesome tips, Beth. I love it. I love that.

Tim Fitzpatrick
It's you know, it's when you get into it again, you're there is some fear there and it's like, well, how do I do this? What do I need to do? Keep it simple. Right. I know. That's one of the reasons I think we get along so well as we share some. A lot of the same viewpoints. You know, it's that guys, you gonna do strategy before tactics to keep things simple. So many people over complicate things.

Tim Fitzpatrick
That is so easy to do when you can boil things down to their most simple form. Oftentimes they are much more effective. And it's just easier. So I love it. Beth, thank you for all this.

Beth Klepper
It was great to be here. And I was just going to add that I think there are some things that we totally get that are simple, like business cards we get. I need to hand somebody this business card and we get that marketing strategy and we get, you know. But the more complicated digital strategy is to get it. It can be confusing, but I totally agree. You know how it makes sense in your sales funnel, what you're doing. And then just enhance it with a great video or great content.

Tim Fitzpatrick
It is awesome. Beth, thank you so much for taking the time. I've really enjoyed it. So where can people learn more about you?

Beth Klepper
So, yeah, so if you go to our website, we have kind of everything about the Mainstream over there. We have that weekly blog series that we do. So it's just a frequently asked question where we just did a record of the last batch. We're talking about how to look a little bit better on Zoom and how to create an online product. That's easier than you think. That's the kind of content there, how to frame a shot, how to use, you know, editing software, all that's there for you.

Beth Klepper
And we share those on Facebook, on our Facebook page every Thursday at 11:00. And we do have a video marketing one on one course that people, if they're interested in, kind of dip their toe when they want it all curated for them with step by step instructions, with worksheets. They can check that out, too. And that's all going to be all on our website and our Facebook page. Awesome.

Tim Fitzpatrick
Well, you provided a ton of value. So those of you that are tuning in, listening, and watching right now. Thank you for doing so. I am Tim Fitzpatrick with Rialto Marketing. If you want to gain clarity on where to focus your marketing efforts right now based on where you're at. Head on over to our website at rialtomarketing.com. Just click to get a free consultation button. You will get a ton of value out of it.

Tim Fitzpatrick
I guarantee it. Just remember, marketing your business should not be a challenge. All you need is a plan. Till next time. Take care.


Connect With Beth Klepper

  • bethklepper@mainstreamvideoproduction.com
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About the Author Tim Fitzpatrick

Tim Fitzpatrick is the President of Rialto Marketing. At Rialto Marketing, we help small businesses & entrepreneurs eliminate the confusion of marketing by focusing on the fundamentals. As a marketing partner, we help clients put in place and manage a simple marketing plan so they can grow. Marketing your business shouldn't be a challenge. All you need is a plan.

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