Links say a lot about the quality of a website. The SEO and link building scene are getting more robust than ever, and that's why I need to talk about link building types that can help propel your site ranking to greater heights.
It’s true, Google penalizes sites that build low-quality or spammy links.
The goal of many of our ranking changes is to help searchers find sites that provide a great user experience and fulfill their information needs. We also want the “good guys” making great sites for users, not just algorithms, to see their effort rewarded. To that end, we’ve launched Panda changes that successfully returned higher-quality sites in search results. And earlier this year, we launched a page layout algorithm that reduces rankings for sites that don’t make much content available “above the fold.”
As SEO experts, it would be a nightmare if Google reduced our website ranking.
To avoid this catastrophe, we need high-quality links that show authority and relevance.
In this article, you will learn what link building is, why it is important, and which link building types can help boost your ranking.
Ready? Let’s get to it!
Link building is a method of bridging hyperlinks from other websites to your own. A hyperlink (aka link) is a way for online users to navigate between pages on the web.
Search engines like Google use hyperlinks to analyze or, in a more SEO term, “crawl” the web. Google will crawl the links between each page on your site and then crawl the links between entire websites.
Link building isn’t an easy task. Some take months or even years to master it.
Link building is a vital SEO strategy for two significant reasons:
Check out the stats below. Link building is #1 & #2 in importance when it comes to local SEO.
As a business, link building can also help you build online relationships, improve business referral programs, and increase brand awareness. In other words, link building can help grow your business.
I want to reiterate that when you're building links, you need to use high-quality links for search engines like Google to reward your site with a better or higher ranking.
Let's dig deeper into the various link building types.
If you type link building types on Google, you’ll find many articles on this subject. I want to simplify this article by discussing only six important link building types.
I believe these common link building types can help boost ranking when appropriately used.
Internal Links are links that connect to the same domain. They help site visitors find their way through your website. They also pass link equity.
Here are a few useful tips on how to do internal linking:
An article with the title “SEO: A Beginner’s Guide” would be best linked to a previous one titled “Link Building Types To Boost Your SEO Ranking.”
Why? Because it makes sense, and it distributes your internal linking juice naturally.
Anchor text is the clickable text in a hyperlink like this one:
When building links using anchor text, try to write it in a more natural way instead of an exact match.
This technique is essential because it helps to boost old pages’ likelihood of increasing rank in the search results.
Keep in mind that websites have a “freshness rate” that search engines like Google recognize and use as part of its ranking algorithm.
Google crawlers see old content AGAIN when you update it with fresh new internal links!
Doing so improves the ranking value of old content, and it builds an internal link between an old established page and a new not-so-established one.
No Follow links are less valuable, so don’t tag internal links as such.
External Links link to another domain. They do a favor for the page you’re linking to by providing some credibility, and offer your users relevant information.
There are metrics that you should keep an eye on to determine the value of external links, which include the trustworthiness of the linking domain and the popularity of the linking page.
A backlink is an inbound link when another site uses an external link that points to your domain. The more of these you can obtain, the better.
Backlinks are vital because they build your website's domain and page authorities. It's necessary to get them early on. Here's how:
Content creation equals value. Many types of content can generate public interest. If you want reputable websites to link back to you, create shareable content every time.
Here's a list of tools that you can use to find, analyze, and connect with reputable sites that can potentially link back to you:
High-authority domains include extensions such as .gov and .edu. Many believe that these extensions boost ranking because institutionally accredited U.S post-secondary educational organizations use them.
When building backlinks, always have a single link from an array of high-quality sites instead of many links from a single website. Google notices when you don't have a diversified link pool.
Backlinks from sites with low credibility can hurt your ranking. When you get bad links, you can either contact the site to remove the link or use the Disavow Link Tool to ask Google to ignore it during a site assessment.
Manual Outreach Backlinks involve reaching out to other websites and asking them to link to your page or articles to build backlinks to your pages for SEO value. You need to provide reason and value, so you’ll have to provide relevant content to the industry.
This form of link building requires a fair amount of time, so it’s essential to build a solid strategy for it to be worthwhile.
Here's a simple process you can follow to do a successful manual outreach:
First, you need an email with a domain that represents your brand or company. Doing so will establish trust from the get-go.
Remember that your goal when your target person or people reads your email is to build trust immediately. To be authentic, include a signature in your email outreach.
You don't want Gmail to send your email straight to the spam box. Learn how to write your outreach email appropriately to keep it from being marked as spam.
Trust me, testing your email is a real time saver!
Google's Advanced Search setting, which you probably didn't know existed, will allow you to filter your search query even more.
You could also Use parentheses (" ") to find results that exactly match your search terms.
For example: if you're reaching out to bloggers in the restaurant industry, type in Google:
Here's a tip, look further down in Google search results. Some bloggers aren't too savvy with SEO that may have plenty of clout with their audience.
When you find your prospect, it's time to analyze their worth.
You can use tools such as SEMRush to analyze important metrics such as:
Here's the fun part!
When you've finished all the steps above, it's time to communicate with your prospect.
Here are a few strategies that could get you a backlink:
Natural Editorial Backlinks are backlinks that you don’t ask for. These come from quality content that bloggers discover on their own and link because they believe it will add value to their content. It’s hard to achieve, but it's meaningful on an SEO level.
Here are a few simple tips on how to earn natural editorial backlinks:
Reliable news sites like Forbes and The Wall Street Journal focus on current trends and news.
Begin your research with various news channels and trending tools such as Google News Top Stories and Twitter Trending Topics to help you find shareable content ideas that websites would want to reference.
You don't want to create the same type of content over and over. Mix it up a bit.
Here are some types of content and tools to create attractive drafts of your idea:
No one is going to link to content that's no good. If you want any chance of other people linking to your content, it's got to be of high quality.
These are methods of “cheating” SEO to create your backlinks by linking to your website in blog comments, press releases with anchor text, guest post signatures, user profile pages, article directories, and other customizable text on external web-pages.
Google has adapted to spot this, and generally frowns on it -- and will either devalue these links or sometimes even penalize you for it.
That's it! Those are the link building types that can help boost your SEO ranking.
If you're still not using them in any of your SEO strategies, then NOW is the time.
Check out the recommended resources section below to learn more about link building strategies.
LINK BUILDING FOR SEO: The Definitive Guide (2020)
What Type of Backlinks Does Your Business Really Need Right Now?
20 SEO Link Building Methods for 2020
So what do you think about this article? Are you ready to start building links to your site to rank higher on Google?
Leave a comment below and let's discuss.
It will be a great honor if you think this piece of content is worth SHARING.
Header image courtesy of Stockunlimited.
Tim Fitzpatrick is the President of Rialto Marketing. At Rialto Marketing, we help small businesses & entrepreneurs eliminate the confusion of marketing. As a marketing partner, we help clients put in place and manage a simple marketing plan so they can grow. Marketing your business shouldn't be a challenge. All you need is a plan.