There are tons and tons of local SEO tools out there, but not all of them can help you achieve your ranking goals. It can be very frustrating to use a tool that can’t do the trick. I know this first hand.
Some tools will give you FREE access but will require an insane amount of money to provide you with access to things that matter to your campaigns like competitive SEO analysis and backlink checking.
In today’s article, I will list tools that fit your business requirements towards achieving your local SEO goal.
Local SEO Tools For Your Business
The SEO world is constantly evolving and, as SEO enthusiasts, we need tools that aren’t just going to save us money, time, and energy, but also help us understand our local online presence, ranking status, and overall site health.
What local SEO tools am I talking about?
Let’s begin with...
USPS is a FREE local SEO tool that can help you analyze how well businesses are ranking in particular neighborhoods when combined with tools like Local Search Results Checker. Using USPS you can help you easily find different zip codes to test in the local search results ranker.
Who knew you could use the US postal service site for SEO analysis, right? Well, I did, and it’s time for you to know it too.
You can search by street address, city, or state - or you can use a zip code to find out which areas it covers.
The short clip below walks you through how to get to the Look Up a ZIP Code section of USPS.
Content plays a vital role in SEO. Unfortunately, some people steal content to try to make it their original copy. It's called PLAGIARISM.
Oh yes! Plagiarism on the web is widespread, but this tool that can help you detect it.
Copyscape is a tool that can help you determine if any of your pages are duplicated and negatively impacting your rankings.
Here's a list of services that you can take advantage of when you sign up for Copyscape:
- Copyscape Premium is a feature that checks and scans the originality of your content. I like to call it the anti-plagiarism function. Copyscape Premium starts at 3c per search, which is a great deal, in my opinion.
- Copysentry is an advanced protection feature that monitors the internet for copies of your pages. It will automatically email you as soon as it finds it. Copysentry starts at $4.95 a month.
- Free site Plagiarism Warning Banners.
- A free Compare Articles or Web Pages tool.
- A free comprehensive guide to dealing with plagiarism.
Claiming your Google My Business or GMB listing is vital for local SEO because it allows business listings to show up in local search results for inquiries related to specific products and or services.
According to Moz,
Failure to properly categorize your business can have a profoundly negative impact on your company’s ability to rank in Google’s local results packs.
It is terrible news to those who want to claim their GMB listing to rank high on local SERPs, but don’t worry, there’s an excellent tool that can help.
Blumenthal’s Category Search is a free tool that lets you find local categories associated with a keyword.
To get the proper business category for your GMB listing, type in a category in the search field and check out the results.
For example, if you own a marketing company type “marketing” in the search field, and the site should show you this:
Next, go back to your listing and add or update your business category with the right keyword, or sometimes, keywords.
Siteliner is a free local SEO tool that allows you to analyze your website. This tool helps you spot problems with your web ranking like duplicate content, broken links, etc.
Siteliner offers two main products - Siteliner Free, which can analyze up to 250 webpages per month, and Siteliner Premium, which can analyze up to 25,000 webpages for as many times as you like.
You can easily create schema code with Google’s preferred Schema markup (JSON-LD) with this website, to help Google know what your site is for.
Schema markup is code used to build structured data you can use on your website to generate more informative, descriptive, and intelligent results on Google.
To use the Microdata Generator tool, follow these steps:
- Step 1: Fill in the required fields
- Step 2: The tool will generate the Schema JSON-LD or Microdata code.
- Step 3: The JSON-LD or Microdata code will be displayed in the Output Type box.
- Step 4: Add the structured data code to your website.
Local sponsorship is one of the best ways to get local backlinks to your website, and there is one tool that can help you find these highly coveted sponsorships.
Zipsprout is an SEO tool that you can use to find local sponsorships with city and topic-specific searches. Think of this tool as a matchmaker who will hook you up with local non-profits, events, little league teams, and many more.
You can choose from these Zipsprout packages, depending on your business model and needs:
Local SEO Checklist has six categories:
- On-Page Elements
- All Things Google
- Top Business Directories
- Build Citations
- Customer Reviews & Testimonials
- Website Content & Backlinking
All of those categories cover every area that a business should approach when dealing with local SEO. It not only has a checklist, but tutorials, and many more.
Want to see something more cool about this tool? Click Tips on top of the site, and you'll get FREE access to a list of 100 simple local SEO tips & tricks. You're welcome!
Answer The Public is an excellent tool that can help you find content and research ideas.
The $99 Pro Plan will let you do the following:
- Unlimited searches.
- Compare data plus see new suggestions.
- Language plus location-based results.
- Access to high-resolution images.
- Access to priority customer support.
- Access saved reports.
- Create unlimited team members.
- Hide unwanted sections and individual suggestions.
With Answer The Public, you'll never run out of content ideas that can boost your local SEO ranking.
One of my tips on how to manage local citations and directories is to use Whitespark.
Whitespark has another feature that you will undoubtedly find very helpful. Whitespark Offline Conversion Tracker is a form that you can use to track conversions in a local store, which can then be sent to Google and converted to analytics.
Other tools include:
- Local Citation Finder
- Local Rank Tracker
- Reputation Builder
- Review Checker
- Review Handout Generator
- Google Review Link Generator
And those are my hot picks for local SEO tools your business needs!
Did I miss anything? Leave a comment below, and let’s explore further.
Also, if you think this article is worth the SHARE, it would be a great honor! See you in the next one.
Need more local SEO tips? Check out our Ultimate Guide to Local SEO.
Header image courtesy of JumpStory.