Marketing Optimization Tips To Boost ROI

March

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What are the four cornerstones of marketing optimization? Today, I want to unravel these key concepts, each designed to significantly enhance your marketing effectiveness and skyrocket your return on investment. Let's jump right in.

Join Tim Fitzpatrick for this week’s episode of The Rialto Marketing Podcast!

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Marketing Optimization Tips To Boost ROI

What are the four cornerstones of marketing optimization? Today, I want to unravel these key concepts, each designed to significantly enhance your marketing effectiveness and skyrocket your return on investment. Let's jump right in.

Hi, I am Tim Fitzpatrick with Rialto Marketing, where we believe you must remove your revenue roadblocks if you want to accelerate growth, and marketing shouldn't be difficult. Thank you so much for picking the time to tune in. I am excited to dig into this with you. Solo episode today. It's going to be short, sweet, and to the point. I've got four tips that I want to share with you today.

But if you are marketing your business and not focused on optimizing your efforts, that is a revenue roadblock, and it is slowing down your growth. I want to help you remove that roadblock. So here are four key strategic concepts you can to optimize more effectively.

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4 Key Strategic Concepts to Optimize Marketing More Effectively

Number one, we've got to understand our audience. Who are we speaking to? Who are we intending to attract and work with? Everything from a marketing standpoint starts here. If you've been listening to any of the podcast, any of the content that we put out there, this probably sounds like a broken record, but your target market is is the foundation for everything from a marketing standpoint. So we've got to understand who our ideal clients are within the market we intend to serve. And once we understand who those ideal clients are, we've got to have a message to attract and engage those people and get them to take action. And that message should be in their words, not yours, right? Because their language is what's going to resonate best with them. And it really should be focused on the problems they have and don't want and the results or the outcomes they want and don't have as it relates to what you do. What problems can you help them solve and what outcomes or results can you help them obtain? So to optimize effectively, it all starts with understanding your audience. You got to start there.

Number two, set clear goals and KPIs or key performance indicators. This really has to do with metrics. We need to understand what our overarching goal is with each activity that we're doing, each marketing activity that we're doing. And then we need to identify the metrics that are going to help us determine whether we are getting there or whether we have reached that point. But the bottom line is if we don't have these things in place, we're never going to be able to optimize because we don't have the data we need to effectively optimize and make adjustments and course corrections. So we have to have clear goals and clear key performance indicators, which to me really means metrics, what metrics are you going to track that are going to help you determine whether you're on track and on your way to reaching your goals? You have to have these things, otherwise you can't optimize effectively. All you're going to be doing is throwing spaghetti up against a wall hoping it sticks, throwing darts against a dartboard, pick your analogy, but you're just going to be winging it and you're going to be hoping, and that is not an effective strategy.

Number three. Test, measure, learn. This is a simple yet very effective concept when it comes to optimization. We're going to take action. We're going to put stuff out there and test it. We're going to measure it, which is related to the second tip that I just shared. We're going to use metrics to measure the actions that we take, and then we are going to learn from those. And we're going to take those learning lessons and we're going to make adjustments and course corrections. So just remember this simple three-step optimization framework. Test, measure, learn. You are never done. You're going to test, measure, learn, and just wash, rinse, repeat. You're going to take those learning lessons and you're going to throw something out there to test again. You're going to make these little incremental improvements over time. And it's those incremental improvements that make all the difference in the world. And it'll help you get to the point where you find what's really working and what's not. And then you can double down on what's really working. So test, measure, learn.

And the last one that I have for you, last one that I have for you, last one is evaluate and adjust regularly. So you'll see how all these tips are intertwined. Once we're done testing, measuring, and learning, we need to evaluate and adjust and make those course corrections on a regular basis. I would highly recommend from a planning standpoint that you do marketing planning in 90 day sprints. That is a long enough period of time to start seeing momentum build, but it is a short enough period of time where you're not wasting time. You're not at the end of six months or twelve months going, oh, gee, that didn't work. And we just spent all this time and when we could have made adjustments along the way. So I think 90 days is a good cadence to evaluate and adjust what you're doing. And then you're going to wash, rinse, repeat for the next 90 days. Those are four tips to help you optimize your marketing. If you want to maximize your return on investment, you've got to be optimizing on a continual basis. Like I said, you are never done.

Conclusion

So let's run through those really quick again. One, you need to understand your audience. Two, you need to set clear goals and key performance indicators or metrics that you're going to track. From there, you need to test, measure, learn. You're taking action, you're measuring the action, and you're learning from it. And then you need to evaluate and adjust based on what you learn on a regular basis. I would highly recommend you do that every 90 days. It keeps things simple, doesn't overcomplicate things. So that you can actually implement and execute and then optimize on what you're doing.

So I hope you found this helpful. If you have questions, you want to get outside eyes or feedback on your particular situation, do that over at rialtomarketing.com, rialtomarketing.com. Book a free discovery call. I'd be happy to chat with you and help give you some tips on where you should be focusing right now based on where you are and where you want to get to. Be The other tool that we have for you is over at RevenueRoadblockScorecard.com. I focused on optimization, which is one of the nine revenue roadblocks that we help clients remove so they can accelerate growth and get where they want to go faster. So optimization is one of those nine revenue roadblocks. If you want to know which of the nine revenue roadblocks are slowing down your growth, you can do that in less than five minutes over at Revenue Roadblocks scorecard, you get a customized report. Tons of value there. So go check it out. Thank you so much for watching, listening. I appreciate you. Until next time. Take care.


About the author, Tim Fitzpatrick

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