Marketing Your Business & Creating Genuine Connection

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Too many people focus on the latest and greatest marketing tactics and overlook those things that are tried and true. Successful marketing is all about attracting, engaging, and creating genuine connection with those you can help. April Brumm has some sage advice and tips to share with us today about creating genuine connection.

Join Tim Fitzpatrick and April Brumm for this week’s episode of The Rialto Marketing Podcast!

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Marketing Your Business & Creating Genuine Connection

Tim Fitzpatrick
Too Many people focus on the latest and greatest marketing tactics and overlook those things that are tried and true. Successful marketing is all about attracting, engaging, and creating genuine connection with those you can help. Our special guest today has some sage advice and tips to share with us about creating genuine connection. Hi, I am Tim Fitzpatrick with Rialto Marketing, where we believe you've got to remove your revenue roadblocks to accelerate growth and marketing shouldn't be difficult. Thank you so much for taking the time to tune in. I am super excited to have April Brum from Mail Some Joy with me today. April, welcome and thanks for being here.

April Brumm
Thank you so much, Tim. I'm happy to be here.

Tim Fitzpatrick
Yes, I'm excited to connect with you. We've chatted at least a couple of times, I think. Before we dig into the heart of this conversation, I want to ask you some rapid fire questions to help us get to know you. Are you ready to go?

April Brumm
I'm ready.

Tim Fitzpatrick
Okay. When you're not working, how do you like to spend your time?

April Brumm
I love to spend time with family. It feeds my soul. I've been given the gift of time right now in the season of my life. My kids are off at college and I've been given time to go visit my parents whenever I want. I love spending time with my family.

Tim Fitzpatrick
What's your hidden talent?

April Brumm
My hidden talent, my family would probably say, and my friends would probably say that I can put anybody in a better mood than they were when they got here. I like to think that people are better having been around me than they were before. That's something that I feel like the Lord wants me to do.

Tim Fitzpatrick
I would say your energy is contagious, so I believe that. What's the best piece of advice you've ever been given?

April Brumm
Well, in high school as I was headed to college, my mama said nothing good happens after midnight. And I've tested that theory a couple of times, and she's right. But a really good sage piece of advice would be to be obedient and act on those promptings that you get. There's always that little voice in your head that's telling you something to do or not do. Listening to it is really key.

Tim Fitzpatrick
Yeah, it's when we don't listen to it that we go awry, isn't it?

April Brumm
It's a whole fall of facts that happens after that.

Tim Fitzpatrick
Yeah. It's like the devil on your shoulder. What's the one thing about you that surprises people?

April Brumm
People are surprised because everybody meets me quickly, assumes that I'm a people person and that I must be surrounded by people. But I value alone time just as much as I do anything else. And I'm totally fine alone. I've eaten in restaurants, gone to movies. I'm just as comfortable with me, myself and I as I am in a crowd.

Tim Fitzpatrick
I listen to a... I meditate five days a week. One of the meditations a couple of weeks ago, he was talking about the difference between loneliness and solitude. Loneliness is that feeling that so many of us don't want, but you can be alone and have solitude and have peace, right?

April Brumm
For sure.

Tim Fitzpatrick
And that's what I'm getting from what you're saying. It's okay to be alone if you can find solitude.

April Brumm
Yeah, for sure. A lady I talked to last week, she said you should start a podcast and the title of it should be lonely in a crowd. And I was like, Huh? She said, because that would resonate with so many people do feel lonely still when they're surrounded by people because you're right, lonely is a state of being that not a lot of people are okay with.

Tim Fitzpatrick
What does success mean to you?

April Brumm
At the end of a day, I call that day a win. If I know for sure I have been obedient to something God told me to do that was uncomfortable. He always has an assignment for us. Too many times we are too busy to stop and do it. That really is the only thing that matters that day.

Tim Fitzpatrick
Where's your happy place?

April Brumm
Oh, goodness. My happy place truly, currently, it's on my back porch. I have a 30 by 12 screened in back porch that feels like a living room. I'm so happy when my boys are home from college and we're eating dinner together and just enjoying a really nice, breezy evening.

Tim Fitzpatrick
You have to have a screened in porch in Georgia, don't you?

April Brumm
Oh, for sure. The mosquitoes will toate you off. Yes.

Tim Fitzpatrick
What qualities do you value in the people you spend time with?

April Brumm
Authenticity. I want somebody to be comfortable enough with me to be themselves and be comfortable enough to know that it's okay if they have a bad day around me. I don't want somebody to have to be somebody to be in my presence and know that I accept them wherever they're at that day.

Tim Fitzpatrick
April, tell us more about what you're doing with Mail Some Joy.

April Brumm
Mail Some Joy happened. The name came to me. Well, nothing's by chance. I don't believe in chance. But I truly, matter of fact, this week, two weekends from now, I'm speaking at a ladies conference and she said when the subject came up and we needed a speaker to speak on joy, you're the first person we thought of to speak on joy because joy is internal. Happiness comes to you when, just like the word starts. When things happen well, you feel happy. Happiness depends on outside circumstances. Joy comes from within. And joy is something that you are and something that is in you. So mail some joy. Everyone needs that. And I tell people all the time, if you're standing in the line at Kroger, the grocery store, I'll send it a red light and catch somebody's eye and grin at them. Because joy needs to be something that we share. So my app that I use to send cards and gifts is something that I can grand scale, mail in joy. So Mail Some Joy, I would say it. And then I thought, that would be a great name for a company.

Tim Fitzpatrick
And there it is.

April Brumm
It makes me happy and it makes other people smile. It's not something I have to explain. Mail Some Joy. Oh, okay.

What is Genuine Connection and Why is it Important?

Tim Fitzpatrick
I love it. So I know your business was born from your desire to create just genuine connections with people. Tell us more about how that got started and what genuine connection means to you. I think it's different things to different people, but I'd love to hear your thoughts on that.

April Brumm
It does. Genuine connection is not how many followers you have on social media. Genuine connection is someone's day better because you did or said something for them, to them that day. That human connection will grow any business because it grows relationships. So Mail Some Joy was born purely because I use my app that I use that we'll talk about in a minute. But the app allows you to mail cards and gifts very quickly and easily. I can mail a card, start to finish in about 48 seconds. So when you can mail someone a card, I sent a card to a realtor friend of mine years and years ago, congratulations her on the house that she sold up my street for way more than it was worth. And so I said, way to go, fancy pants. I had a picture of the house and I also included a box of brownies from our gift store. She got it in the mail and she called me up and she was like, How did you do that? And I was like, What do you mean? And she goes, how did you do that? That is genius. And I got to do this. She says, I'm on your street. I'm coming over. I said, Okay. So she came over and I showed her how to use my app. Now at the time, I had been a pure customer of the company sending cards and gifts. Super happy. I'm a stay at home mom. I'm a pilot wife. I just wanted to mail cards and gifts. So never entertain the idea of sharing this or activating their affiliate program. Didn't even know what that was. When she said that, there's a little share button in the app. So I shared the app with her. And that exact scenario happened about a month later with my financial planner comes to my house and sits with me and my husband once a year and rebalances everything. That's gotten real interesting lately. And he said, You have never forgotten my birthday, and I got to be that guy. Can you show me how to do this? I said, sure. So those two conversations made me go, Wait a minute. I began to earn small commissions every time they mailed a card or gift, which offset the cost I was paying for cards and gifts. And I went, so I told my husband, I said, I wonder what would happen if I did this on purpose. And it started to grow over time. I didn't go call all my friends. I just showed up at some local business people were showing up because I made sure that I was sending cards that I wanted to get. That is what I teach people now. Send the card that you'd like to get. Nobody wants to get a card from a tire store that says, Happy Mother's Day, here's 10 % off. That is not loving. That is marketing. I found that when you love people well, they want to reciprocate. So that's how my little company was born is that now I teach people how to love better, really. And when they do that, their business grows.

Other Ways You Can Create Genuine Connection

Tim Fitzpatrick
So genuine connection, I wrote this down, is when someone's day is better because of what you've done. That's how you're connecting, which that threshold to me is when you're sending, whether it's cards or anything else, frankly.

April Brumm
Anything. It could be a kind word, a text, a phone call. Reaching out in kindness. Yes.

Tim Fitzpatrick
Send messages that you would want to get yourself. That's the threshold. That is such a simple threshold. And we can all use that to measure, am I creating genuine connection by sending this out? And not to say that marketing messages out there are a bad thing. They're not at all.

April Brumm
There's a place and time for all of that.

Tim Fitzpatrick
But sprinkling in these opportunities to create genuine connection with all the other things that you're doing is just going to build those relationships up and make them even stronger.

April Brumm
Sure. Because the laws of sowing and reaping don't care about source. When COVID happened, I had to have all of my people inside of my send out cards database. They're all coded. You're in the father's category. There's people who are teachers, veterans, mothers, fathers, dog moms. I have everybody categorized because it helps me love better. So when 2020 happened, I was able to log into my account, choose a card that basically was like, we're going to get through this and I'm standing behind you and just encouragement. I put a box of brownies with it and I clicked go on my teacher group. Hundreds of teachers in my database got a card with brownies. I spent 10 minutes total, and it was less than a couple of hundred dollars, which is what half of us go in Walmart and drop once a month on the wrap. I was able to do that in love on that group of people with one click. And it created this connection that just still has ripple effects.

Tim Fitzpatrick
They all remember that.

April Brumm
They'll never forget it because nobody else was looking out for the teachers back then and none of them signed up for that.


Tim Fitzpatrick
Right. Yeah. So you started to lead into this because you have some really interesting thoughts about how you can use cards to connect and build those relationships. You just gave us a fantastic example of it. You started to walk us through. You're paying attention to the little things in conversations as you connect with people that so many of us just don't pay attention to because we're too focused on the business side of it rather than just getting to know that person. You're paying attention to those things, you're writing them down. And if it's something that you would like to use as an opportunity to connect, you're just taking note of that and you're tagging them with various tags to just remind you, hey, he's a father, or he loves dogs, or whatever it might be. Is there anything that I'm missing there?

April Brumm
When you're having a conversation with somebody, most of the human population is waiting for them to take a breath so you can say what you want to say.

Tim Fitzpatrick
Right.

April Brumm
If you get good at listening and remembering, and the value of that is taking lots of notes right after the conversation happens, and I have another app that I use that's in my link tree. Your listeners will get to see that later. But there's another app that basically helps me remember. It's a rapid fire bullet point thing. For instance, in January, I went out to Salt Lake City to the send out cards factory for a meeting, and I was able to go into that little app that I use for remembering, and I was able to type in Salt Lake City, and everybody that's in my database in Salt Lake City popped up so that I could connect with them while I was there because I've coded them that way. That is correct. I think if I could, this is the book that is written by our founder. It's actually called The Power of Human Connection. This first paragraph in Chapter 17 says we discuss the powerful concept throughout this book that says what you appreciate appreciates. It simply means things you share, gratitude and appreciation will grow. Appreciate your relationships, they grow stronger. Appreciate your money, it appreciates and grows. Appreciate your life and life will appreciate you back. It's a fundamental law. Those laws of sowing and reaping are as powerful as gravity. When I did that appreciation to all of those teachers when 2020 hit, almost the very next week, my husband got a double pay five day trip for his job. That was really a rare thing. That's part of those laws of sowing and reaping. You may not reap from the same source you sowed, but God, in his infinite wisdom, owns everything. So to him, it's all the same. So I just encourage anybody listening, when you get a prompting to do something and reach out in kindness, don't attach any harvest to it because the harvest will come.

Tim Fitzpatrick
Yeah. Don't give with expectation.

April Brumm
Never.

Tim Fitzpatrick
As we're talking through this, I'm also thinking about in business conversations, it's important for us to take time to not talk about business and get to know that person. I was telling you before we went on air about a conversation I had yesterday, and honestly, I went to a place where I didn't... We started talking about baseball because he brought it up. We started talking about baseball, and I found out all these things that he's done with baseball and how important it is in his life. Again, that is now something that I understand about him. Since I have that understanding, I can use that to continue to build that relationship and just go like, Hey, I'm going to send you a card on opening day, or I know he's a huge Rockies fan. If something happens, great with them, I could take that opportunity to just acknowledge that. That's going to tell him, damn, he actually listened to what the hell I was talking about.

April Brumm
Right, exactly.

Tim Fitzpatrick
What we're talking about, this isn't revolutionary. It's fundamental. It's simple, but it's not easy.

April Brumm
It should be marketing 101, but it's not.

Tim Fitzpatrick
Yeah. The way I look at it is easy are things that we can just do and it doesn't take work. Simple is it's not complex, but you got to pay attention. You got to do the work.

April Brumm
Sure. Consistency really is the... I'll take anybody any day of the week that will do two or three things every day consistently, rather than somebody that will go on a one week all out sprint, and then by Friday they're burnt out and they don't want to do it anymore.


Tim Fitzpatrick
Do you have any other stories similar to the one with the teacher that might also hammer this point home? If you don't, it's okay.

April Brumm
About two or three months ago, I was talking to a girl that she helps. I have a right hand helper that remotely helps me keep my brain together because there's a lot of monkeys up here and only one banana. Sometimes you got to calm the chaos. But I was talking to her and I said, I really only hear from about 20 or 30 % of the people sometimes, and I just don't know if all my efforts are worth it because I mail about two to three hundred birthday cards a month. I am connected with that many people. And some of them, I create one birthday card and I mail it to a list of people because they are acquaintances and I don't know them, know them that well. And others, I will make a personal birthday card with pictures and all that other stuff with them. So I said to her, I wonder if I should scale back and just not mail so many. Is it over kill? Is it worth it? The next day after I uttered that, a friend of mine who is an acquaintance, I'm not super close to her anymore, she's moved to a different state.

Tim Fitzpatrick
Yeah.

April Brumm
She sent me a text message and said, Thank you so much for the birthday card you mailed me. It's the only one I got.

Tim Fitzpatrick
Oh, my God.

April Brumm
And I went. Okay. There's my answer.

Tim Fitzpatrick
Right.

April Brumm
This is not costing me more than that was worth. And what if I had scaled back and marked a couple of people off the list? Then you're like, who do I mark off the list? Who's not important enough to get a card in the mail? Because it's so little, such a small thing. But to her, it was the highlight of her day. And if I were in real estate, I tell people all the time when I'm talking to the housing industry, I do a lot of workshops for big brokerages and mortgage people and insurance people and truly teaching them how to love better. And when I tell them, I said, I can say this with all the authority, and it's not bragging. A friend of mine in college used to say, It's not bragging if you can back it up.

Tim Fitzpatrick
Yeah, that's right.

April Brumm
But I could go into the real estate market, the mortgage market, anything that has lots of clients. I could go into that profession tomorrow and be number one in 60 days because I love well. Not because I've got God on my side, not because of any favor. But because I do things differently and I love well. But that's not anything unique to me. Anybody can do this. Anyone.

Tim Fitzpatrick
The other thing that's coming to mind here is just because you don't hear from people doesn't mean you're not having an impact.

April Brumm
Right. Hat's what I tell people. Because I walk into a room full of business people and no less than three people will come straight to me and make a B line for me and say, Oh, my gosh, that card was the best thing ever. But they had not reached out to me and it was three months ago. But all of this happens. None of this is me. I cannot take credit for any of this because I'm not special. I'm just loving well and anyone can do this. And I hope that's what I want to impart to your listeners, too. Anyone can do it. You don't have to be an extrovert. You just have to systematically love well.

Tim Fitzpatrick
Systematically, consistently, and you need to commit. So just like marketing, you've got to do it consistently and you have to commit because this is not the thing that you can expect to just do and be like, Oh, my gosh, this is going to explode my business overnight. That's not how it works.

April Brumm
This is a crock pot. It's not a microwave.

Tim Fitzpatrick
Yeah. Thank you. Yes. So slow cook it, do it. But if you're going to do it, just commit and just start and see what happens.

April Brumm
Exactly. So probably when you're talking to clients, if one of your clients goes whole hog for two weeks and then comes back to you and says, This didn't work. I'm not a millionaire yet.

Tim Fitzpatrick
Yeah, right.

April Brumm
You're like, Dude, you've made five cards. That's not how this works.

Tim Fitzpatrick
No. And relationships take time to build.

April Brumm
Of course, yes. They take trust. They always say people do business with people they know, like, and trust. But I would add and remember. Because I had I don't have it right here on me but that blue rug that comes from a company that makes everything smell good. The girl that sold it to me never kept in touch. I don't have a clue who it is. I've got 5,000 people in my database. I'm like, Who the heck is this? I had to go find a new person. But I have so many followers on my social media that when I talk about it, other people are going to want it because most of them are over 52. We all have jacked up shoulders. It seems to be a gift you get. You get two gifts when you turn 50. Your body starts falling apart and mentally and emotionally, you just don't care. People are like, How have you let your hair go gray? I'm like, It's a gift you get when you turn 50. You don't care what people think anymore.

Tim Fitzpatrick
Man, it's hard to see. You can probably see it. I got plenty of gray hair and I'm just shy of 50. I had gray hair for a while. So I always just thought, Hey, just age gracefully and just live.

April Brumm
That's right. Nobody can't just put a good smile on. Everything else is fine.

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How to Use Social Media to Generate New Business

Tim Fitzpatrick
That's it. It's all good. So I want to shift gears a little bit. You touched on this about social media. I know based on our last conversation, you had mentioned that you're starting to generate a lot of business from social media. And I know plenty of people are doing social media and feel like they're just posting and doing their thing and nothing's happening. Can you share some of your thoughts on social media and what you're doing that you believe is making the difference and having an impact?

April Brumm
Oh, sure. So when I first started to try to grow my social media on purpose, so there's accidental growth, organic growth, they call it, and then really truly trying to grow on purpose. I do the occasional giveaway and things like that to just do different boost here and there. But the most genuine growth, there are people that I know on social media with hundreds of thousands of followers, and they couldn't sell a T shirt if they gave it away because they're not engaged followers. My fan base is, and it sounds stupid to even say fan base, my community, let's call it that instead. My community is a community of encouragement. Most of them are believers. Most of them value the power of human connection. I show up with no makeup on. I show up with my mom bun, getting up. I show up authentically because that's part of what you can't be curated all the time. If you look at my Instagram feed, it's not like, quote, picture video, quote, picture video. It's not a pretty pattern. It's life. And days when I'm just not feeling it, I will get on my stories because stories only last for 24 hours, which is how long a bad mood should last. And so I will get on my stories and share that and say, who else is struggling today? And so sometimes my followers, some of them have become friends. I went to Nashville, Tennessee recently to visit a new friend that I've now gotten to know so well that I went to visit her because we eat the same way. And we met through that trim healthy mama community because since September, I finally decided to kick sugar. And those people are also coming into my sphere of influence now because they understand this is hard to do. It's an addiction just like anything else. And if somebody doesn't think sugar is an addiction, I'll fight you. But when you build genuine community, that is not built by hundreds of thousands of followers. You have to be authentic. And here's the other thing that goes against everything anybody else wants to say about marketing. Not everybody is your customer.

Tim Fitzpatrick
Yeah, that's correct.

April Brumm
Now I could say, well, yeah, here's some Mother's Day cards that I gathered up just because I'm going to be talking about Mother's Day cards this afternoon on one of my lives. And it could be said, Everybody who's breathing should be my customer. Well, there's people who could care two flips about not sending a card to somebody because they just don't care. So they're not my customer yet. Maybe they will be someday. But when someone in business says to me, everybody's my customer, I'm like, well, then you're not going to be able to market to anybody. You've got to find this month, I'm really helping people get their graduation invitations in the mail because that's something that's happening right now. It's a big frustration for people. My son's girlfriend is graduating from high school this month. She came over the other night and she stood right here. We downloaded a spreadsheet, we picked the pictures that she liked, we put them on a card and we hit go. She was like, Well, now what? It's done. She goes, What? I said, Yeah, it's done. Now all the addresses are in there. When you send thank you notes, you can just do it from your app. She was like, Oh, my gosh, all my friends are sitting there in the living room at night addressing cards. I went, Well, they should have called us.

Tim Fitzpatrick
What I'm hearing you say is you are posting some business stuff, but a lot of your posts are just about what you're doing and things that your community, your people are going to find valuable. Right. And so it's understanding who your ideal clients are, what's important to them, and you're creating that type of content to engage.

April Brumm
Right. And this book talks about this, too. The power of human connection talks about this principle. 80 % relationships, 20 % marketing. If you can stick to that threshold, you're going to be shocked at how fast a business will grow because somebody believes that you care. They believe that you're genuinely interested in watching their business grow and you're genuinely interested in them having a better day. When you teach them to do that, then when 20 % marketing comes into play, they go, Yeah, that does sound like a service I need to use. And they're willing to do that and then share it with their friends.

Tim Fitzpatrick
Right. Yeah. So 80 % of it is about building a relationship, helping them in some way, shape or form.

April Brumm
Yes. And the other cool thing is, here's the connection for when you get to know them. When you get to know someone, you may not be their ideal customer. But if you meet their ideal customer, introduce that person to this new person that you're forming a relationship with. Now you're building their business and you don't get credit or benefit financially from it at all. So when you create a referral, now you're that person's referral partner and you've added value to their life and it had nothing to do with any benefit for you. That is when you really your social equity goes way up in that person's mind and they're like, man, how can I help her? Because people genuinely want to see others do well. They just don't really have a place for that in their business because it's marketing, marketing, marketing. How many times do you scroll your social media? And by the way, now that we're both standing here saying the word marketing 50 times, watch your Facebook feed today. It's going to be by this course, high ticket items for $2,700. You're going to be able to go to this intensive mastermind. And you can't buy them all. At some point, you have to go do the things.

Tim Fitzpatrick
Yes, you do. You got to get out and take the action, right?

April Brumm
Right. You can have all the courses and knowledge. Somebody posted the other day that it actually ended up being almost a viral post for them because it said, I'm not allowed to buy any more online courses until I finished the ones that I've bought and everybody was like, Oh, my gosh, that's so... Everybody was like, That's me.

Tim Fitzpatrick
The vast majority of people that buy online courses, including myself, don't ever get through it.

April Brumm
Right. And then you don't do the things. It's unbelievable. Right there is a pile of books that are all about half read because I'm meant to read them.

Tim Fitzpatrick
You had the best of intentions.

April Brumm
I will. I'll do it.

Tim Fitzpatrick
I have really enjoyed this conversation. I know some people are going to get some value from it. At least just spark some thoughts of, Gosh, can I be doing this a little bit differently than I've thought?

April Brumm
For sure. And being a good giver. There's takers in the world and there's givers in the world. Being a good giver, that's a skill. I actually had the opportunity to meet the owner of Arden's Garden. It's a juicing company. You'll see them in the fresh juice section of any deli. Arden's Garden, her name is Leslie Zin. She mailed me, after she found out what I did for a living, she mailed me this book. This is genius. The idea of Giftology. This is genius. And our app, the Send out Cards app, it's almost like it was written for this book, because if you get good at gifting, and that goes along with what you were saying earlier, being a good gift giver requires you to know someone well. Because I'm not going to give somebody a little golfing gift set if they've never heard of golf. It's not going to do any good.

Tim Fitzpatrick
Or they're going to get it and they're going to be like, Why didn't you send me that?

April Brumm
They're going to be like, Does she. Even know me? So being a good gift giver requires you to be a good listener because that touches someone's heart. And when you get to someone's heart, that's when you create that. This is one of our cards that comes out of our... Not out of our catalog because I made this. But I order these cards in bulk. I get 10 or 12 at a time. It says one for me, one for you. A friend taught me a fun thing a while back. Whenever she saw something fun to buy for herself, she'd buy too. She called it one for me, one for you. So when I saw this, I bought one for me and I bought one for you. Enjoy and know that you are loved. I put this card in a gift bag whenever I give someone a gift. Because what does this do? This makes them want to go do it.

Tim Fitzpatrick
For somebody else. Yeah.

April Brumm
Right. Because then it's not give and take, it's give and give. When you can activate give and give, it never ends. And it's just so fun.

Tim Fitzpatrick
I think you said a few things today that I think were so good. But the one that's really sticking with me is send cards, messages, whatever you're sending that you'd like to get yourself. The other one that's just coming to mind for me as we talk about this is like, if this is something that you're going to choose to do, you need to give without expectation and just do it and see what happens.

April Brumm
Yes. Our parent company is called Promptings because we also have virtual assistant services. We have other things that are in addition to send out cards that help send out cards work better. But the parent company is called Promptings, and it literally is teaching people to act on your promptings and mail some joy. When you can master acting, because we all get promptings, don't we? We've all been at a red light and gone, Huh, I wonder why I just thought of Tim. We've all gotten that prompting, but the one step we miss is acting on it. Whether it's a card, a gift, a visit, a phone call, a text. Now we all have Bitmoji. Those little Bitmoji look like us or cartoons. My cartoon face looks way better than my own face. And so I will sometimes pull that up. And the one that looks sideways, it goes like this. And it says, Hi. Sometimes I'll just send that to somebody really quick and say, Hey, thought of you today. Hi. Almost always, they will message me back and say, I was having the worst day today. I had no way of knowing that. But the prompting comes on purpose. It just helps you. I mean, what if there's 300 million people in America, 8 billion people on the planet. What if half of those people mailed one card of encouragement every day to somebody in their life that was hurting. That's mind blowing.

Tim Fitzpatrick
Yeah, it is mind blowing.

April Brumm
Just blows my mind. Most tragedies that you hear or sometimes almost tragedies. The storyline goes, someone reached out to me and let me know that I mattered. And a tragedy is either it already happened or it doesn't happen because someone cared. 

Conclusion: Marketing Your Business & Creating Genuine Connection

Tim Fitzpatrick
I think that's an amazing thought to end this conversation on. I have really enjoyed this. I know people are going to get a ton of value from it. If people want to connect with you, which you should, where can they learn more about you, April?

April Brumm
Yes. So my linktree is April Brumm, and I have actually captured April Brumm on every social media channel, whether it's YouTube or Facebook or Instagram. If you type in April Brumm, you will find it. I think the link tree is running below. Linktr.ee/AprilBrumm is pretty simple.

Tim Fitzpatrick
We'll make sure that gets in the show notes. It's April, like the month, and then B R U M M. Please reach out, connect with April. I have enjoyed connecting with you now a few times. So thank you for coming on the show. I really appreciate it. I was feverishly taking notes. So thank you for that. Those of you that are watching, listening, I appreciate you as well. Honestly, this is about helping connect with people, create genuine connection. But when you do that, not only is it going to help you personally, but it is going to help your business if you focus on creating genuine connection.

April Brumm
Absolutely. Let me show you this one thing before we go because I just looked down. I have these little... Somebody gave me this a long time ago. It's a little business card of little verses, and she replaced my name. Look at the verse for today, and we were just talking about loving well.

Tim Fitzpatrick
Okay, you got to read that because it's.

April Brumm
Know and rely on the love that God has for you, April. God is love. Whoever lives in love lives in God and God in him. 1 John 4 16. That's what I'm talking about. When I tell people to love well, when you're loving well, loving has nothing to do with what can this person do for me? Because that attaches the harvest to the seed. We don't always get to see. I have a lot of people come to me and say, someone told me about send out cards a year or two ago, and they didn't keep in touch. I'm ready now. I found you on YouTube. I found you on Instagram. I found you wherever. So they find the person that still... So there's your consistency again with your clients. You got to still be doing the thing that you said you were going to do when the person is ready.

Tim Fitzpatrick
I was talking to somebody about this the other day on a separate podcast episode where you've got to stay in front. Anywhere, depends on the statistic, 1 % to 10 % of your audience is ready to buy at any given point in time. If you are not nurturing, staying in front of them, creating that genuine connection, when they do get into that 1 % to 10 % block, if you haven't taken the time to continue to build that relationship, they are not going to think of you. And if you are not number one or two, you are not going to get the business.

April Brumm
Gary Keller talks about that in his book, The One Thing. You got to be right there. And people feel like they're being repetitive when they're saying the same thing over and over and over again on social media. But you're right, only about 10 % of the people even hear you. That's right.

Tim Fitzpatrick
That's right.

April Brumm
So saying the same thing when you're tired of it, they're just now hearing it.

Tim Fitzpatrick
Yes. Well, and when it's not an issue for them, they're not looking for it. The Reticular activating system is not looking for it. But the minute they start to think about it and it's in their Reticular activating system, then they see that message again. They're like, oh, yeah, that's right.

April Brumm
It's funny you just said that because we just bought a Honda Pilot.

Tim Fitzpatrick
Yeah. So now you see them everywhere, right?

April Brumm
They're everywhere. And I'm like, everybody has my car. They were already all out there.

Tim Fitzpatrick
Nobody had this before I bought it. What the hell is going on? I bought it and now everybody has one. Yeah, we all go through that. The exact same thing happens. So you see them. Your RIS, right? You got to pay attention to it.

April Brumm
That's crazy how that works. But here's the thing, though. A lot of people will say, I have manifested all of these Honda pilots showing up. And I'm like, no, they were all already there. You just are just now seeing them.

Tim Fitzpatrick
That's right. You're just now seeing them because you're looking for it. Your pain is looking for it. I love it. Awesome. We just kept going. You and I, we just keep talking. Thank you. We got one more little tidbit in there before we wrapped it up today. But April, thank you so much. Those of you watching, listening, thank you again. You can always connect with us over at rialtomarketing.com. If you want to know which of the nine revenue roadblocks are slowing down your growth, you can do that over at RevenueRoadblockScorecard.com. It takes less than five minutes and you'll be able to discover and assess which roadblocks are slowing down your growth. Thank you again, April. Thank you. And until next time, take care.


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About the author, Tim Fitzpatrick

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