Mental Toughness Tips for Entrepreneurs to Help You Succeed

How do you find the strength to persevere as an entrepreneur? A lot of it comes down to mental toughness. We're speaking with Matt Phillips from Pro Athlete Advantage today and he's going to share his best mental toughness tips for entrepreneurs.

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Mental Toughness Tips for Entrepreneurs to Help You Succeed



Tim Fitzpatrick
How do you find the strength to persevere as an entrepreneur comes down to two words, mental toughness? We're going to dig into this and a lot more with our special guest today. Hi, I'm Tim Fitzpatrick with Rialto Marketing. Thank you so much for tuning in. I am really, really excited to have with me today Matt Phillips from Pro Athlete Advantage. Matt, thanks for taking the time and welcome.

Matt Phillips
Pumped to be here. Tennis is awesome. So make it a couple. Gosh, I don't know, a month ago or so and I'll get to take the next step forward to do this. It's going to be great.

Tim Fitzpatrick
Yes. It's amazing what happens when you start to network with people, right?

Matt Phillips
Right.

Tim Fitzpatrick
You start to develop relationships you never thought you would. So, yes, I think it was Eric Evenstad that introduced us.

Matt Phillips
It was. It's one of the things that it's all about and you surround yourself with. Right. So. Yep, good people. No other good people. And when Eric made that introduction to you am I got to meet this guy. I trust Eric so much.

Tim Fitzpatrick
Yeah, I felt the same way. And I loved our conversation. And I appreciate you jumping on because I know you're going to offer a ton of value here. Before we get into things, tell us a little bit more about your background and Pro Athlete advantage, what you're doing to help folks?

Matt Phillips
Absolutely. You know, I'll give you kind of the short story of where the name of my company came from and how it progressed to this point.

Matt Phillips
But Pro Athlete Advantage, oh, does he work with athletes? Well, yes, I've got one side of my business. I work with professional athletes. But most of what I do is working with entrepreneurs and business owners and those hard chargers. But the name really comes from my athletic background, as you can imagine. So I had the great fortune of playing Division One college baseball. I had then an opportunity to go play professionally overseas in Austria's Bundesliga, the first league for a little while. So the name Profit Advantage comes from my pro athlete's baseball experience overseas and my career. Actually, I went to Creighton University in Omaha, graduated there, ended up going to grad school, the University of Virginia, to get my masters of accountancy, of all things right before Tim, don't judge me. I'm a recovering CPA.

Tim Fitzpatrick
There you go.

Matt Phillips
I know so I know my career path after college and baseball was done took me actually down the autumn route. So I began my career with Ernst and Young. Now EY, they've rebranded and in Kansas City, Missouri, and then a three-year international assignment in Zurich, Switzerland. And then we moved back from Switzerland. I worked as consultor for numerous Fortune 500 companies and everything from accounting to operations to finance, helping outsource jobs. I do a bunch of kind of unique operational type work for companies. And, you know, it was one of those things where I was always, always the kind of guy in the corporate world looking for the next thing.

Matt Phillips
And I knew there was a bigger impact that I could make. There was something like different I should be doing than sitting in that cubicle or sitting in that office and it kind of being in that environment. And so, you know, just over the years, it started to kind of formulate me looking and paying attention to what is supposed to be next.

Matt Phillips
And I was always that big, passionate, like leadership guy. I was if there was a leadership class offered at one of my companies, I was there. I was signed up. I was about how do I develop myself, how do I develop my team, how do I position myself to ultimately be successful, and at that point, climbing the corporate ladder, right? Well, I remember one day and actually connected with a woman, but I was in this training with this woman named Naomi, who was leading it, and she was talking about leadership.

Matt Phillips
And we were doing some pretty cool exercises. And I remember sitting in the room and watching her and I had this thought of. Why can't I do that, like, why can't I be heard standing up in front of the room teaching people about leadership, about development? And that was kind of the I don't know, the start if you will. My recognition of like, oh, my gosh. Like, this is the path that I believe like I'm positioned to take and actually met with Naomi five, six months ago I actually reached out and I told her that story. I said, you know, we were the inspiration for me starting like what I do today. So that was really kind of the precipice of this path. And that led me to launch a Pro Athlete Advantage to go about this leadership path and this business coaching path. And now I get to wake up every single day and do what I love.

Matt Phillips
It's working with entrepreneurs, working with business owners, working with other executives and companies, also working with professional athletes on and helping them from a business coaching perspective, from a leadership perspective, but with one very key difference that a lot of other coaches, because they want your differentiator, which we're here to talk about today, Tim. Absolutely. I've seen in athletics, I've seen in business. I've seen entrepreneurship. The differentiator is this concept of mental toughness.

Matt Phillips
It's mindset, what's going on in between the ears that will determine your level of success or failure. And so that's why I get so fired up. If I yeah, we can talk metrics, we can talk numbers, we can talk process. But we got to figure out what's going on inside and remove some of those roadblocks so you can hopefully get to where you want to go in your business and other areas of life.

Tim Fitzpatrick
Yeah, I'm super excited to dig into this, and thank you for sharing that. I mean, as most of us know, that the entrepreneurial path is not a straight line. And frankly, the path to becoming an entrepreneur is not a straight line, as you just shared. So, yeah, it's always interesting to see and hear about people's experiences because there's always something to learn from it. So I think a lot of folks that start their own business are very similar to you, where they're coming from a corporate background.

Tim Fitzpatrick
They're fleeing that that corporate culture. For you, I think this would be great to share, is what was the most difficult challenge that you faced transitioning from corporate to being a business owner?

Matt Phillips
It's a great question. I could go so many different directions and one that really sticks out to me. There's two that I'll mention. One is this employee mindset versus ownership mindset and entrepreneur mindset. And there's a pretty significant difference where depending on the role you're at and how big your company is from a corporate perspective, right? There's a certain responsibility that you have, but because you're part of such a bigger engine, you don't really like on the whole process in the end.

Tim Fitzpatrick
Yes.

Matt Phillips
So it's easy. I think it can be easy in the corporate world, like pointing fingers at other people in the back while he or she should be doing that. That's not my role. And when you make that transition to owning your own business or maybe even part of a smaller organization like this, the shift has to occur like, no, I, I own the business. Like, this is my business. I'm not part of something.

Matt Phillips
I am the owner of that business. And it shifts everything of decisions you make money you spend. You have to be just become more diligent and really take this ownership of I know I have to do this. Somebody else may be doing it, but like doing the helpful activity. But I'm the one that's in charge and I've got to have that mentality when I approach everything that I do. So that was a big shift for me.

Matt Phillips
I remember pretty early on because we talk about this ownership right back in the corporate world, big, oh, there's a sales team and the sales teams doing their thing well in my business now, sales is the lifeblood, as is for every company. And you have to make sales. You have to bring in cash.

Matt Phillips
And I remember because, you know, I was almost looking for a sales team to, like, give this to give the responsibility to. I know. But the way it came out is I am a metrics-driven guy, right? I'm an accountant by trade, so I produce some spreadsheets. And I would produce the spreadsheets of like, OK, I'm going to track my metrics, how many calls I'm making, emails I'm sending Facebook ads, whatever I was doing to market my business and create leads.

Matt Phillips
I created the spreadsheet. It's awesome. I'm telling you right now, it's a pretty cool spreadsheet, right? Here's the thing, though. I would never open it. And there were two reasons. One is I think I had this corporate mentality of like somebody else should be doing that or taking care of that. And the second thing from a mindset perspective is I was kind of scared of the story, it was telling me I was like fearful of the spreadsheet of this sales thing that I wasn't really used to.

Matt Phillips
And it was finally when I made a decision that, no, I owned the sales process. I am the sales guy to be able to look at my data. And it's not a judgment on me if things are going well or if they're going poorly. All it is, is information that I need to make a decision about what actions I need to take as a business owner going forward. For me, that that that shift was huge. Just adopting that ownership mentality and somebody that I could go on and on.

Tim Fitzpatrick
I love that. So I want to pull a couple of things out of here. It's that shift from corporate to being a business owner. It's really about responsibility, right? If it's up to if it's to be, it's up to me, right? You are now manning the ship and frankly, you have the power and the ability to shift much quicker than you do in a corporate environment in most cases. But being able to take on that responsibility, I think is a huge, huge thing.

Tim Fitzpatrick
The other thing I want to pull out of this, which is really interesting, is that the numbers. Don't be afraid of the numbers because the numbers aren't a reflection on you or us. The numbers empower you to make better decisions. You know, it's like, hey, I'm making 10 outreach, 10 outreaches a week, but I'm only getting a certain number of calls on the books. Well, OK. Now, you know, for every 10 outreaches, I get 1 call or 2 calls, and then you can start to work backwards and go, OK, well, if I want to do X amount of business, these are the leading indicators that I need to track. And these are the activity. This is how much of these each of these activities I need to do to accomplish my goals. So they're really empowering. So don't be afraid of them.

Matt Phillips
Yeah. Or at that point, I mean, I grew up playing baseball and it's a game based on the failure, right? So, they are 7 out of 10 times, which means you're successful. 3 out of 10, five a three hundred batting average if you're at the highest level and you maintain that you're going to the Hall of Fame.

Matt Phillips
Yes. Reality. Yeah. Well, I play this game based on failure, but what's interesting, though, is how do we perceive that that number, right, so 1 out of 10, we could see that as a massive failure. And even me having played baseball and done fairly well in the corporate world and watching this business, it was me creating this awareness about what thoughts and beliefs and emotions in my experiencing around those numbers, because that's what's getting in my way.

Matt Phillips
It's not the numbers itself. I'm scared because I believe I failed because 1 out of 10 is in alignment with some random belief that I've come up with, right? Because I should be getting out of ten. Well, maybe that's true. Maybe it's not. To your point, let's look at it as just a piece of information and be like, OK, cool. So now to your point, if I do 100 reach outs or outreaches, I'm going to get 10 potential.

Matt Phillips
So it just becomes like, OK, cool. So how do I make those hundred happen so that I could be successful that time? So it's that. But until you actually take a step back and understand like what's the emotion, what's the thought behind that. As I did, you'll constantly battle that over and over and over again. And it's it sucks the life out of you.

Tim Fitzpatrick
Yeah. Yeah. So let's dig into your passion about mental toughness. Why are you so passionate about it?

Matt Phillips
You know, when I think back to my athletic career. As you progress up the ranks, you start finding that the obviously competition level raises as you go up the ranks. But will you also find out what I discovered is like the athletic ability of the individuals that keep progressing up? It's pretty comparable, right? You're the high school level, like the best kids are going to come out of high school with the best ability and they're to the collegiate level, right? Or JUCO level or whatever.

Matt Phillips
And then out of that, then they're going to go to the professional ranks right at the top tier out of that. Well, you're getting kind of the same physical skill set. I can hit a baseball right at that. At the highest level, everybody can hit a fastball best. Just reality. So think back to my athletic career and kind of studying these professional athletes. What I've discovered is that the only difference right now is freaks of nature, like the LeBron James of the world, the Michael Jordan, like those types are just like, whoa, they're a whole different level.

Matt Phillips
But in general, like when you see these individuals kind of separate themselves, it's what's going on in their heads. It's the study that they put on the development that they do on a daily consistent basis with themselves and a discipline that they implement. That's what gets them to set to separate. And I kind of study this and notice this and also these individuals' willingness to look inside. And the courage it takes to look inside and continue to do that, to figure out where we're really am I at? What is getting in my right, what excuses am I making?

Matt Phillips
What beliefs do I still have buried down deep that I need to deal with? Because I want to get to the Super Bowl. I want to get to the World Series. I want to sign the big contract, right? I mean, in business I found the same exact thing. It's the ones willing to dive inside and figure out how do I strength in my mindset, how do I become more resilient? How do I shrink the time gap?

Matt Phillips
Because this is the way I describe mental toughness. All we're doing is shrinking a time gap from getting off track to getting back on. So the quicker I can get back on track, the better off I'm going to be. So we all have things that are derailing us, right? Well, maybe somewhat derailing you for 5 days. Well, if you train yourself if you surround yourself with great people who can help you, that 5 days becomes 5 hours and now becomes 5 minutes and that becomes 5 seconds.

Matt Phillips
So no matter what comes your way, you're this you're just reacting in a positive way and taking action. Looking at that is just a piece of data that you can use to move forward and make that pivot an adjustment.

Tim Fitzpatrick
So it's not about not getting off track. We're all going to get off track. It's about when you get off track, how quickly can you get back on track?

Matt Phillips
Yes, there's a there's this misconception when I gave a speech yesterday, a virtual speech. And what I led with is like this definition of being mentally tough, right? Well, what I started with was what is it not, where time is counterintuitive thinking, right?

Matt Phillips
And what I talked about was like what we learn as athletes growing up. And I think this is the same thing with a lot of business. There's this concept, if I'm mentally tough, I can never show weakness. I can never let my emotions get the best me. I can never have a bad day. And I look at that and that's what I grew up with. Right. Burry it, never show that something's bothering you.

Matt Phillips
Never let anybody know that your competition is under your skin. And we're taught as males and females. The males are super good at this. But women do it too, right? But it's like I'm going to put this away in a dark, dark place where no one's ever going to find out. And being mentally tough is the complete opposite of that. Weakness is good. Having a bad day is a good thing. Happening at that moment is a good thing because what we talked about earlier, it's a piece of information that then we can choose to look at and figure out what do I want to do with that thing.

Matt Phillips
Right. If I have this belief that business is painful and money doesn't grow on trees and making more money is related to the number of hours that I work, well, that may or may not be true in your mind, but for others, they have different beliefs. So are you willing to actually challenge those things and say, wait a minute, maybe I can rewire my subconscious brain a little bit and figure out that maybe money does grow on trees, right?

Matt Phillips
Or maybe I can have such efficient systems and processes that, wow, I don't have to work 24 hours a day, right? And get no sleep. So it's those types of things that get me so fired up and excited because I mean you see this Tim, right? I mean your coach is on the marketing perspective, right? A lot of the stuff comes easy to you. But when working with clients, I imagine that they're like, oh my gosh, that's huge mountains in front of me.

Tim Fitzpatrick
Yes.

Matt Phillips
I don't know what to do with this Facebook thing is confusing. And Instagram and I got TikTok. Should I be on TikTok? Should I not be on TikTok? They're going all these different things are going on from a coaching perspective. We're able to take a step back, a pause. Let's simplify, let's figure out what we need to do to move past those things because there are ways to do it. So I guess you can tell I get fired up about this concept of mental toughness, of being resilient and getting on track.

Tim Fitzpatrick
So I've got a follow-up question to this. I think with marketing, we always focus on the fundamentals first because the fundamentals lay the foundation for your marketing house, whatever you're doing, I don't care what the fundamentals are. I mean, you know this as well as anybody in baseball, you can't step up and in a major league fastball, until you get the fundamentals down. You have no chance of being successful without the fundamentals. Are there fundamentals that we should be aware of with mental toughness that are going to lay that foundation to help us get back on track faster when we do get off track?

Matt Phillips
Yeah, so there are a couple that I'll mention, right, because first of all, from a mental toughness perspective, you have to start with the end in mind, right? It's a huge piece. One thing that I do with all my clients, and it's one of my non-negotiable, is that we start with every single time as this concept of building your stand and it's diving into kind of your core. It's what are the principles and values guiding your life. What are the actions or reactions and behaviors that are defining your daily decisions? It's kind of putting this North Star out there saying this is the person I want to be. This is how I want to show up.

Matt Phillips
This is the impact I want to have in this world. So it's very focused on this action that I want to take. But getting very clear on, like, this is where I'm going. This is the path I'm choosing and this is the actions that I need to take to actually make it happen, right? Because it's great to dream about like, oh, I want a nice car, I want a nice house, or I want a business that's self-sufficient, whatever.

Matt Phillips
But we have to show up as the best kind of version of ourselves, the best CEO of our business, right? If we want to make that happen. So that's where I review every day and I've got it on my right in front of me here that I have in my little journal where I read that on a daily basis to make sure I'm starting with the end in mind and I'm showing up as the person ultimately that I want to be.

Matt Phillips
That's one key thing. The second thing that I talk about all the time and is we have to become like, super aware of what's going on in our head. And I'm kind of old school tend to be honest where I believe in writing stuff down and really cool science behind, like typing stuff out versus writing it down versus teaching it eventually and all that stuff as far as like retention. But the simple practice of when you feel like you're spinning.

Matt Phillips
Giving out a piece of paper or a journal or something like that and just getting it out on paper, not talking it out, getting it out on paper, because it's almost like it makes it real at that point. And you can assess your situation for what it is. It's almost like looking at a word document or a spreadsheet or something like that to say, let me assess what's going on. And I had one of my clients call me one day and he's like, man, I'm so wrapped up in my head, I don't know what's going on.

Matt Phillips
And I didn't spend more than 2 minutes on the phone with them. I said we're done talking right now. I need you to stop what you're doing. I need you to pull out your journal, and I need you just to get out on paper what's going on. And he called me 30 minutes later and he's like, I'm good. Got things sorted out and off we go, right? But we all spin. I spin.

Matt Phillips
I mean, we all start again. It's just how quickly can I stop the spinning to see something that I can actually act upon or it's fundamentals like you were saying just simple things done consistently do.

Tim Fitzpatrick
How much do you think self-awareness plays into mental toughness?

Matt Phillips
Oh, it's, it's huge. It's like the key. Self-awareness has a direct correlation about your confidence level. So let go when I talk about being mentally tough, too, like I talk about what it's not, but then I talk about what is it? What is it? Right. So I talk about the mental toughness. It's showing up confidence that you're focused, you have emotional control, you've got the energy you need to perform your best, and you're focused on taking consistent action on a regular basis.

Matt Phillips
So that's what being mentally tough is. Well, self-awareness like I said, it's right on confidence. So you have the courage and confidence in yourself to look in the mirror and have that honest discussion. Are you willing to write those things down and see what you're dealing with? Are you willing to dive into those beliefs? It's all like confidence related.

Tim Fitzpatrick
Yeah, because it seems like, you know, in that example of your client calling and saying, I'm just stuck in my head. Having the self-awareness to recognize that and go, OK, I'm stuck in my head. What's the next thing that I need to do to get back on track here? Right. And so it's having the awareness of the emotions, what's going on within you so that you can actually take a step back and go, OK, this happens.

Matt Phillips
When you think about it like so part of this process of what I teach people is like there's all sorts of resources that are out there and a resource might be a person. It might be a document. It might be a report. It might be who knows what's the reason. So you've got this arsenal of weapons that you could pull from. Right. Or tools in your tool kit.

Matt Phillips
You've got all these things at your disposal in that moment of self-awareness. Which one are you going to pick? Which one are you going to use? You point out for this client that his first step was to call me. So in his arsenal was I happened to be his coach. That's great. It could be a coach. It could be a friend. It could be a co-worker. Could be your marketing guy, right?

Tim Fitzpatrick
Whatever it is.

Matt Phillips
Whatever. But think about it. Just the courage it took for him to pick up the phone just to call me. I mean, that's a confidence thing of like, hey, I'm not in the right place. And I can't pull myself out and took me 2 minutes to pull them out. So it's even that side of things that, like, it's great to be spending. It's great to know you have these tools. But then to have the courage and confidence to say, I need help or I'm going to use this tool, I'm going to take whatever steps I need to to accelerate me getting out of this funk, because that's where what I'm talking about.

Tim Fitzpatrick
I think another thing to pull out here, which is really important because you've talked about this a couple of times, asking for help. I struggle with this sometimes where it's, hey, I'm asking for help. It shows weakness. It's actually the exact opposite. Asking for help shows strength and confidence. Just saying, hey, you know what, I don't know. I need help. Can you please help me? You really are coming from a place of strength, not weakness when you do that.

Matt Phillips
Yes. As a former boss of mine then, I had a long, long time ago, we were talking about a device that had been given. He goes, you have the best advice I received one time was, you know, when you screw up, never say sorry. And I remember hearing that I was like what? So you screw something up and you don't take ownership of that, like what you screwed up. It's like, no, that to me is not a confident position. That's a fake courage that you're trying to portray or a cockiness like, you know, to your point, like, I believe when you like, oh what's going on and ask for help and do those things and even say you're sorry in certain circumstances, like that's true confidence.

Matt Phillips
That's vulnerable. That's being vulnerable. That's being real.

Tim Fitzpatrick
Yes.

Matt Phillips
We need more of in this world of like. Yeah but yeah. Messed up.

Tim Fitzpatrick
Yeah.

Matt Phillips
Or I need help. Like newsflash, I don't know everything. I need people to hold me accountable like that. We need more of that and.

Tim Fitzpatrick
Yeah. Yeah, I totally agree. You know. And more responsibility. Take responsibility for your actions. Goes back to what we talked about in the beginning. You have to take responsibility if you are going to be successful as an entrepreneur. Just there's no ifs, ands or buts about that. So let's talk about struggles. We all have them. What are some of the common themes you see business owners struggling with and what are some of the things that we can do to overcome those?

Matt Phillips
Yes, so good. This is a powerful question and again, so many things. But the first thing we talked a little bit about is shifting the mindset to taking full ownership and not to beat a dead horse on that. But let's talk about the marketing aspect of it. And I've done this in the past. When you work with a marketing partner. When you initially engage, someone is not seen as a partnership, it's seen as throw it over the fence and Tim, you take it. Just do it like market my stuff, make money. And business owners tend to separate themselves and be with a marketing person doing that. Well, that's because that's not my expertise, like the marketing person is doing that. And again, I challenge business owners, especially because sales and marketing it's everything in your business, right.

Matt Phillips
It opens up all the possibility, the growth of new things you want to do with new products you want to launch. So take ownership of that. Look at it as like a true partnership with that marketing person where you're holding each other accountable to that wants and you're asking questions of, hey, like here's the funnel that I'm thinking of creating. What do you think? How do we create it best? How do we tweak it? How do we it's like being engaged in that process, pouring it over the fence, because going back to that corporate world is like other marketing people have that and the sales team has that and accounting people are over there doing their thing.

Matt Phillips
It's like no. Be engaged. Be curious about what your people are doing. It's not a focus of like it's not about you. It's about them. Like, how do I need to show for my marketing team, even if they're a third party, it doesn't matter. And I gave them separately. How do I show up so that they're going to be successful? We all went in this situation. So that's a big thing of just like looking maybe where you're trying to throw stuff over the fence, maybe shift your mindset to a one of curiosity and about that.

Matt Phillips
So that's one thing. The other thing which I find interesting I was talking to my wife about as well, is this concept of corporate time versus entrepreneur time. And this is something that ingrained in me. And when you start your own business, it's I had this mentality of like, OK, I got to work 8 to 5 or 9 to 5 or famous on work and I will start working on it.

Matt Phillips
But until I started saying, but it's this again, the kind of corporate mentality. And when I see business owner out of business owner struggles like you have to be there for a certain period of time generating a certain amount of activity based on these hours that you have during the day. And I think that's a different shift where it's like, OK, you may need to work 1 hour today, 4 hours, 20 hours today, I don't know.

Matt Phillips
But let's start again with the end in mind and what are the value-generating activities that you need to focus on that are going to get you towards those results, right? So it's not like it's a shift in the mentality of I've got to work these certain hours to I've got to crank and these things they're going to drive my business for. It's a significant shift where even I still catch myself to this day, 8 years later into this business, sometimes being like up, it's 8 o'clock. I better go to the oh, wait a minute. Do I really need to go to the office?

Matt Phillips
What am I working on today? Or am I prepared for the day? So I know I'm not just sitting here looking at my Facebook ads and refreshing and refreshing. I got everybody off the last thirty seconds. It's like, what? How do I structure my there in a way where I know at the end of the day and I whether it was 5 hours or 20 hours, I kick some being I did, I did some good things. I squeeze the value out of it. That's another big thing that I think entrepreneurs just have to be careful of.

Tim Fitzpatrick
Yeah, I think it's so easy to get distracted by all the noise, all the things that we have to do. And it really comes back down to if we're going to move the needle, we have to focus on the most essential tasks, projects that are going to help us get to that end goal, right? And that is easier said than done.

Matt Phillips
It is. And I had a conversation 2 days ago. Because like a lot of your listeners, like we invest in programs for online launches that we're doing just to educate ourselves and learn and kind of dive into different processes and ways of watching and stuff like that and.

Matt Phillips
I was talking with the founder of one of these programs, and I was just making a comment about how. Like when you launch, like an online program or you start a new business there, certain passions behind doing that right. There's certain things that we all love to do, like I love to create. I love to look at people and what they're going through and be in in my kind of strength and can be a weakness is that I'm like, oh, I'll go create a program on that.

Matt Phillips
And I know exactly how to tackle this and I'll go watch this and launch that. So I've got this creative energy and juice going. But if I'm not careful, then I want my maximize what I've already launched, right? So I'm on to the next thing too quickly. And so even talking with this owner, like one of the benefits of this kind of program we're going through right now is it's kind of caused me to have this more discipline in saying, OK, that's great, I can go solve that.

Matt Phillips
But how do I maximize this first? At least pause and say maybe not yet. I'll go do that next thing. Not yet bored or something, but let's focus on maximizing this, staying in my lane, making sure I'm showing up for this kind of thing I've already done where at least if I walk away from that or shift to something else, either I give it to somebody else to run or be if I kill it. I know I've done everything to kind of maximize that potential or if you will.

Tim Fitzpatrick
Yeah, well. If you haven't found the way to be successful with that first thing and you're moving on to the next, how are you going to be successful with the next thing? Because I feel like most things in business success all come back down to the framework's proven models. They're all out there. It's just a matter of finding the one that's right for you and where you're at and then executing on it. And yes, we're we got into business because we're passionate about what we do and we want to help as many people as we can.

Tim Fitzpatrick
So it's so easy to go. You have created this done. Let me move on to the next thing. But, man, if I didn't maximize and learn everything I could from this first thing, how am I going to make the second thing successful?

Matt Phillips
Yes. So I used to drive my because I've used to my marketing partners before and stuff as well. And I know I drove them nuts because I'd come back here. We got to launch this thing and I went away to launch tomorrow. And because it's like fire and passion comes out, right? So we've got to do it tomorrow.

Matt Phillips
It's like there's a ton of work potentially to do that. And they work hard. We get it up in the next week. I'm like, OK, we got to watch this other thing. Forget that thing is going to the next. But that's what I love about accountability, is for people to challenge me to say, whoa, whoa, whoa, pump the brakes. What comes I love the passion. But what you got to take a step back, man.

Matt Phillips
Like, we have to maximize this funnel or this ad or this thing. So it's that discipline. And for me even to take a step back and let my ego go beg, I don't I know best do what I want. It's what I've engaged these people for a reason, like if I'm going to ask questions about it, but OK, how do we maximize this? You're right. Let's take a step back. Be vulnerable to that.

Tim Fitzpatrick
Yes, that's awesome, man, I really appreciate the time, the information you shared a ton of really great tips. Where can people learn more about you, Pro Athlete Advantage? If you guys are struggling with something, certainly, I highly recommend you reach out to Matt because I know he can do a great job helping you get to where you want to be.

Matt Phillips
And I appreciate that. And obviously, pro athlete advantage dotcom. You've got to check out what I do and how I do it. And I was telling him before we got on that on my website or also that this other link that will provide you is actually on the screen now is a link to this free training on one of the concepts that I teach to my professional athletes, to my big-time entrepreneurs, executives, another kind of key concept. And it's around what I call your I am statements.

Matt Phillips
And so we put a link there because check it out. It's literally the training. I give you a video handout and it's something you can implement that I know will open up possibilities. Something again, I do. And I recite on a daily basis. You know, with this training, there's one thing I'll touch on real quick. Tim is like. When I do doing business coaching when I'm doing kind of leadership coaching or talking about mental toughness or I like to dive in and what's in this training is some science behind the way your brain works because this is not going to get me fired up.

Matt Phillips
But like like the mental toughness thing is like we are way more powerful than we give ourselves credit for and that the supercomputer we have in our head and the complexity of just our entire body. It's amazing if you just take a step back and understand some of the science behind it. So I explain some of that in the training. But at a high level, like we've got this one part of our brain called the reticular activating system.

Matt Phillips
It's the filter between the conscious and conscious mind. And I go into this in the training and it's you know, there's a saying and you've heard this in all but bad things happen in threes and I've heard that phrase before. But when one thing goes wrong, inevitably another thing happens. Then the third thing happens, right?

Matt Phillips
Well, our conscious mind, like what we're aware of, is driven by our belief system, right in our history, what we've grown up with, well, this Raaz, its entire job is to pay attention to where your intentions are and what your belief is and show you data to your conscious mind of the truth of what you believe. It's just emotional. Let's say it, Ahmat. Bad things don't happen in threes. It's just saying like, oh, Matt believes this.


So one thing went wrong. I'm going to go search the subconscious mind to show you the second thing. I'm going to show you the third thing. Even if it's the tiniest thing, my coffee's too cold, right? The third thing that went wrong, well, that's the power of the brain.

Matt Phillips
So the question is like, how do you want to set your filter? It's simple. I'm a simple guy. I want to set my filter to look for the possibility to look for the opportunity to look for the good to look for I don't know the answer that I don't know what's coming yet or am I going to give in to the beliefs that are kind of holding me back. So that's what this training is about. It goes a little more in-depth into that the Raas a little bit, but that's why I wanted to provide it is like you have to understand the power of the brain and body and the impact it can make.

Matt Phillips
And that's why I integrated into everything that I do. Other deals are actually trying to grow your business, trying to market something differently. I look at your accounting, for goodness sake. It's like there's a belief in there about accounting. Yeah, but we can get past that. I promise to get rid of it.

Tim Fitzpatrick
I love it. So we'll put that. We've got a link. Take advantage of that free mindset training. We'll put that in the show notes so that you guys have it. Matt, I really appreciate you taking the time for people that are watching, listening. Thank you for tuning in again. I'm Tim Fitzpatrick with Rialto Marketing. If you want to gain clarity on where to focus your marketing efforts right now, pop on over to our website at rialtomarketing.com.

Tim Fitzpatrick
That's R-I-A-L-T-O marketing.com. Click the get a free consult button. I guarantee you will get a ton of value from that and you'll walk away knowing exactly where you need to focus right now to grow your business. Remember, marketing your business should not be a challenge. All you need is a plan. Till next time, take care.


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About the Author Tim Fitzpatrick

Tim Fitzpatrick is the President of Rialto Marketing. At Rialto Marketing, we help small businesses & entrepreneurs eliminate the confusion of marketing by focusing on the fundamentals. As a marketing partner, we help clients put in place and manage a simple marketing plan so they can grow. Marketing your business shouldn't be a challenge. All you need is a plan.

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