How To Choose The Right Native Ads Network

Today, choosing the right Native Ads network is harder than a couple of decades ago. Back then, there were only a handful of choices, like TV, radio, or print. Furthermore, most options for advertisers back then were only small or regional ad networks that barely helped them reach a broader target audience.

With all the digital and technological advancements, the Native Ads industry has no choice but to evolve to stay front and center. Now, there are platforms for everyone: advertisers can either go with a small country-specific Native Ads network to promote their local business or advertise on a larger platform that can push a promotion globally.

You might need to leverage numerous Native Ads networks at once to get the best results. This approach will help you test your content to see if it performs better on a specific platform. It can also help you reach more potential customers by leveraging several networks’ audiences.

But there’s a problem. With so many Native Ads networks available right now, how do you choose which one will help you reach your advertising goals?

Keep reading this article to learn the best Native Ads networks available and choose the right one for you.

Essential Things To Consider In Choosing The Right Native Ads Network 

Native Advertising works! It’s a public fact that advertisers around the world recognize. However, for your Native Ads campaign to be successful, you need to be on the right network.

Here are six vital elements to keep in mind in selecting the perfect Native Ads network.

1. Audience

With Native Advertising, you want to target audiences from the right locations. 

For example, you’ll want to drive traffic from the USA, UK, and Australia if you plan on producing eBooks for English-speaking audiences. Understand who you are trying to attract and make sure you target the right locations.

2. Ad Formats

Pay particular attention to the Native Ads formats of the network you’ve chosen to properly execute your creative vision.

Here are four types of ad formats you can choose from:

In-feed Units

Native Ads Network - In-feed Units

In-Feed Units are Native Ads that appear in social media feeds and blog sites. Commonly used disclosure language for in-feed ads includes:

  • "Advertisement" or "AD" for Google and YouTube.
  • "Sponsored" or "Sponsored by [brand]" or "Sponsored Content" for LinkedIn and Yahoo.
  • "Suggested Post" + a "Sponsored" tag for Facebook.

Promoted Listings

Native Ads Network - Promoted Listings

Promoted Listings are Native Ads that appear at the top of your Google search results or the sidebar of a blog or an eCommerce site.

Commonly used disclosure language for Promoted listings are:

  • "Ads related to [Search Keyword]," shaded with AdChoices icon for Google.
  • "Ads related to [Search Keyword]," shaded for Yahoo.
  • "All links will open in new tabs. Click to opt-out." dark purple shading for Bing.

Paid Search Ads

Native Ads Network - Paid search ads

You see these types of Native Ads whenever you use search engines like Google or Yahoo to find vital information. Paid Search Ads are displayed above or below search results.

Content Recommendation Widgets

Native Ads Network - Recommendation Widgets

Content Recommendation Widgets are recommended resources that appear below the blog or article that you just read.

This Native Ads format includes up to three disclosure signals:

  • Signal #1: The sections will say, "You might also like," "Elsewhere from around the web," or "Recommended for you."
  • Signal #2: The sponsor's name or landing site appears after the visual and headline in the content. It will also say that the material may contain both local and third-party content in the same overall unit.
  • Signal #3: You will see the company name or logo of the third party to indicate that the material is not from the publisher if a third party sponsors the content.

3. Targeting Options

Different Native Ads platforms offer different technologies that allow them to give intermediate targeting options beyond geolocation or device targeting.

Pay closer attention to how each platform allows you to target your audience when you compare different platforms.

Keep in mind that some platforms will let you select specific websites from their network for your ads to appear on. In contrast, others will only allow you to block some sites you don't want your ads to appear.

4. Bidding Models

Here are the most common bidding models that different Native Advertising platforms offer:

  • Manual CPC is a bidding model where you set the cost-per-click bid used in the auction.
  • Enhanced CPC is a bidding model where the bid is adjusted to optimize towards conversions.
  • CPA is a bidding model where you pay for a specified acquisition like sign up, submit a form, etc.
  • Target CPA automated bid model that optimizes your bids towards a specific conversion value.
  • CPV is a bidding model for video campaigns where you pay for a view.
  • CPM is a bidding model where you pay for one thousand views or clicks of your ad.

Some Native Ads networks provide more options, so don't forget to check that out.

5. Reporting

One of the most important things to consider in choosing the right Native Ads network is the reporting capabilities. Always ask for a demo to ensure you'll get access to all the crucial data as some Native Ads networks provide limited information on their features. 

Here are some questions you should ask:

  • What are the key performance indicators or KPIs that I can measure on your platform?
  • Does your platform allow me to export highly-detailed reports?
  • Do you allow users to create custom reports?
  • Can I select multiple dimensions when scheduling a report?
  • What are the filters available on your platform?

6. Price

A Native Ads network may have a wide variety of top-notch publishers. Still, if the cost of using the service is too high, you may need to reconsider your options.

Some Native Ads networks set a minimum sum for advertisers to spend daily. In contrast, others ask to add a particular amount to their accounts.

Before you create an account, always check the platforms' targeting capabilities, ad formats, targeting options, bidding models, and reporting systems. Doing so will help you save a lot of your advertising budget before you start reaching your goals.



Best Native Ads Networks Available Right Now

One of the remarkable benefits of Native Advertising is the ability to reach the right audience at the right time, so you need to pick the right network for your campaign.

In this list, you’ll learn 5 of the best Native Ads networks available for you right now!

Native Ads Network -Outbrain

Outbrain is an excellent platform because of its recommended content ad format like in-feed, in-ad, and recommendation widget, which many Native Ads use. It’s a frontrunner in the content discovery network field.

The publishers that Outbrain uses are top of the line and have a broad audience reach like The New York Post, Fortune, CNN, Fast Company, and The Wall Street Journal.

Here’s a list of Native Advertising solutions that Outbrain offers:

Please take note that it’s a little more challenging to get on Outbrain because they require you to have at least 500,000 monthly viewers to use their services.

Native Ads Network - Taboola

Another powerhouse in Native Advertising is Taboola. With Taboola, you can access over 1 billion users across its different publishers. The platform has partnered with Daily Mail, USA Today, AOL, Bloomberg, and NBC.

Discover and connect with your target audience by advertising on Taboola's ad partners and other publishers' sites.

To achieve a maximum reach on Taboola, use its ad formats such as in-feed and video ads.

Also, take advantage of Taboola's lead generation feature. Once you have the email addresses, you can sell your product offers and your target audience's benefits.

Native Ads Network - ZergNet

ZergNet provides your audience with excellent content recommendations that link back to your website, similar to the first two Native Ads networks on this list.

Even if ZergNet is a relatively new Native Ads network compared to others, it manages to recommend over 1 billion articles per day. Publishers they've partnered with include Time Inc, NBC, Warner Brothers, Rolling Stone, and About.com.

ZergNet concentrates on publishers that discuss subjects that resonate well with millennials like video games, movies, food, travel, and sports, unlike other networks that work with more business and tech-related publishers.

This strategy has worked well because ZergNet has helped attract over 3 million daily visitors to publishers.

Native Ads Network - Google Adsense

You can create native in-feed and in-article ads that look like the content around them with Google AdSense.

There are two advertising options in Google AdSense:

  • Auto Ads is a simple and innovative way for you to monetize your content. With Auto Ads, you can install one piece of code on all your site pages. Google Auto Ads will then scan your site and automatically place ads where they’re likely to perform well and possibly generate more sales.
  • Responsive Ads automatically adapt ads to the size of your audience’s screen (desktop, mobile, tablet, etc.). It means more advertisement will be eligible to fill your ad units, potentially increasing sales.

You can measure and analyze your ads’ overall performance and audience engagement, regardless of which option you choose.

Native Ads Network - Native By Verizon Media

Yahoo Gemini by Verizon Media combines search and native ads to boost an ad’s reach.

You will see these Yahoo ads appear at the following places:

  • At the top of Yahoo search.
  • In the Yahoo news feeds.
  • At the top of Yahoo mail inboxes.

Yahoo Gemini has over 2 billion ad impressions per day, 1 billion monthly active users, and 165 billion daily intent signals. Those numbers ensure that your target audience will notice your ad.

There’s a wide range of ad formats to choose from in Yahoo Gemini to engage your audience. Here’s all of them: 

  • Image ad
  • Video ad
  • App install ad
  • Carousel ad
  • Yahoo Mail ad
  • Moments ad

Suppose you use Google Ads for budgeting and bidding. In that case, you can import it into Yahoo Gemini to help you better manage your campaigns. You don’t need to toggle between accounts to track your ad spending.

And that's how to choose the right Native Ads network!

Check out the recommended resources section below to learn more about Native Advertising. You can also TALK TO US today to book a one-on-one session about this topic.

Recommended Native Ads Resources

Are Native Ads Worth the Hype? Here’s Why and Why Not

Native Advertising Examples: 5 of the Best (and Worst)

Top 6 Native Advertising Networks for Advertisers & Publishers and how to Choose the Right one for You

So what do you think about this article? Are you ready to choose the right Native Ads network?

Leave a comment below and let's discuss.

As always, it will be a great honor if you think this article is worth the SHARE.



Header image courtesy of Jumpstory.

About the Author Tim Fitzpatrick

Tim Fitzpatrick is the President of Rialto Marketing. At Rialto Marketing, we help service businesses simplify marketing so they can grow with less stress. We do this by creating and implementing a plan to communicate the right message to the right people. Marketing shouldn't be difficult. All you need is the RIGHT plan.

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