One Commonly Missed Way To Grow Your Email List Quickly

One Commonly Missed Way To Grow Your Email List Quickly

There is no shortage of ways to grow your email list, but there's one that many people commonly overlook and a lot of people don't talk about. I'm going to share this tip with you today so that you can start taking advantage of it and start growing your list quickly.

Hi, I am Tim Fitzpatrick with Rialto Marketing, where we believe marketing shouldn't be difficult. All you need is the right plan. So let's jump into this. 

Email List Swap

What is this commonly missed way to grow your email list quickly. It is called an email list swap. What is an email list swap? It is exactly what it sounds like. I have an email list, I need somebody else that has an email list and we agree that we are going to send out an email to our list on the other's behalf.

Typically, what you're going to do is promote some type of checklist, cheat sheet lead magnets something that is going to be of value to the others' audience to get people to sign up to your email list and vice versa. It is a very simple concept. Like I said, I don't know why people don't talk about this. It is there's there are people that are out there that are doing it, but there's not a lot of people taking advantage of this.

So that's the concept of an email list swap. We are trading, sending a message to our list on somebody else's behalf that's going to add value and serve our audience, right? But it's also going to help that other partner grow their email list and vice versa.

The Size of Your List Doesn't Really Matter

Now, one of the first objections, roadblocks, hurdles that I see people voice with an email list swap is what if my list is small? Well, a couple of things here.

One, the size of your list doesn't really matter. I think what's more important is the engagement on your list, do you have an engaged list? A smaller list actually can perform much better than a larger list if it's a really engaged list. But the other thing to think about here is if your list is really small, let's just say and I'm not saying these are small numbers, but let's say somebody has a thousand people on their email list and you're talking to somebody that has ten thousand on their list. One of the things that you can do is do a partial swap. In that case, if I have a thousand and they have ten thousand, I'm going to send to my entire list and they're going to choose a segment of their list of a thousand people to send to. So in that case, it's equal. We're sending to the same number of people and we're good to go.

Now, one of the things I will tell you is I have done email list swaps with people that have far larger lists than I did. I was just upfront about it and I told them and they really they didn't seem to mind or care. I felt a little weird about it. I'm not going to lie. I felt a little weird about it because I felt like they were doing me more of a favor than I was doing a favor for them. But I think as long as you guys are on the same page, you openly communicate about what your expectations are. I think there are ways to make this very equitable and still benefit both parties. So don't allow your list being small to be a roadblock for you to not take advantage of this tactic, ok?

Use a Copy That You Know Works

Now a couple of keys to success that I think are really important to keep in mind. One, I would highly recommend the email that the partner is going to send on your behalf. You write the email copy for that. You know what you're selling. They don't. They know how to you know how to communicate with your ideal client types. They may not. You are the best person or at least somebody that is well versed in writing email copies is probably the better person to write that email. So take control of that part of it. Use your best lead magnet, use an offer that you know already works. I don't think this is the time to test an offer. You want to maximize the number of people that are signing up on your list. And the only way you're going to do that is to use copy that you know has worked in the past and an offer that you know has worked in the past.

Track the Result

Next key to success, track the result. If you don't track what's happening, you're never going to know whether it actually worked or not. So, I mean, this is there's not much you need to track. How many people signed up on your list based on what was sent out and how many people were on their list, right? That gives you an idea of the conversion of how many people are on their list to how many people actually took action and signed up for your list.

So those are there's really only a few numbers you need to keep in mind to give you an idea of how well this worked for you.

Make Sure There is Crossover in Your Ideal Client Types

The last thing that I will tell you from a key to success standpoint is you need to make sure that there is crossover in your ideal client types. If I tend to work with contractors and the person I'm doing an email list swap has a list full of coaches and consultants, that's probably not a good swap, is it? I'm just going to add people to my list that aren't really ideal clients for me. So make sure that there's crossover in your ideal client types to maximize your results.

How to Start Email List Swap

Now where do you start? Easiest place to start is with people you already know, don't outreach and do your first email list swap with somebody cold. Do it with somebody that you know, my guess is you probably have referral partners that you already have really good relationships with. Just bring it up to them. "Hey. I'm interested in doing an email list swap. I'd love to send something of value that I have to offer to your list and send something of value that you have to offer to my list to help us both build our email list. Is that something that you might be interested in chatting about? If so, cool. Let's talk about it. Let's iron out the details and make this happen." But get your feet wet with people that, you know first, iron out some of the kinks in the process and then you can start to outreach more. But I think once you jump into this, I think you will find that doing email list swaps can be a very effective tactic in helping you grow your email list in chunks. Every time you send an email list swap out, you get a group of new people coming into your list. 

Conclusion

So I hope you found this helpful. The times that I have taken advantage of email list swaps, it has been really helpful in growing our list. I think you will find the same if you have roadblocks with this or any other aspect of marketing your business.

Pop on over to our website. Be happy to help Rialto Marketing dot com. That's R-I-A-L-T-O Marketing dot com. Click on the get a free consultation button. I guarantee you'll get a ton of value in that call and walk away having some clarity on where you need to focus your efforts right now to push through your roadblocks and get the results that you are looking for. Thanks for taking the time to tune in until next time. Take care.