People Will Do Anything For Those Who
Do you want to be more persuasive if you need to connect with others and make those connections pay off? I'm going to share with you five things you can start using today to be more persuasive. Hi, I am Tim Fitzpatrick with Rialto Marketing, where we believe marketing shouldn't be difficult. All you need is the right plan. I want to thank you so much for taking the time to tune in.
I got this information a couple of weeks ago and I just had to share it because I thought it was so cool and super powerful. So the things I'm going to share with you today, I did not come up with these things. They were initially shared by a gentleman by the name of Blair Warren. He has a book called The One Sentence Persuasion Course, 27 Words to Make the World Do your bidding. So initially, I believe, put it out in a special report that was in a PDF, and I'm actually going to link to that in the show notes for this episode so you can check it out because he can communicate this stuff far more eloquently than I can.
But here's what he said. Here are the 27 words that he shared. People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions, and help them throw rocks at their enemies. Okay, let's go through that one more time to make sure we got it all right.
People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions, and help them throw rocks at their enemies. Okay, pretty simple, right? That's the power in this. These tips are so simple and they are immediately useful. You can put these to use immediately.
Now obviously, when we look at persuasion, there are people throughout history that have used persuasion to do bad things, right? Hitler is the first one that comes to my mind, but there's all kinds of cults out there. If you think about it, they all use these five tools. All use these five tools. But just because they use them doesn't mean you can.
You can use these for good. You can use these to help people. So there's nothing wrong with using them, at least in my opinion. So if you need to connect with others and make those connections pay off, I think you will find these five tools of persuasion incredibly helpful. Okay, keep these things in mind.
Are you writing copy? Are you putting ads together? Are you hosting trainings or workshops? Are you speaking publicly? Doing sales presentations? Anything like that.
Anything in the sales and marketing realm can certainly use this. But man, you can use these in your personal relationships as well. Again, just because bad people have used them to do bad things, it doesn't mean you can't use them to do great things and good things and help people. So I hope you found this as powerful as I did when it was initially introduced to me. They are super simple.
I honestly put them down on a piece of paper and they're in a binder that I reference all the time just so that I can help keep them top of mind. And as I am putting things together for sales for marketing, I can start to use them. Frankly, I would encourage you put these five things on a list and then look at just pay particular attention to ads that you're seeing over the next week and start to check things off. Oh, my gosh. Yeah, they used one.
They used three. They used five. You will see these things pop up all over the place. You can use them for your benefit, to grow your business, and to continue to help more and more people. So I hope you found that helpful.
Again, I am Tim Fitzpatrick with Rialto Marketing. If you aren't sure what that next right step is for your marketing. If you've been trying different marketing tactics and nothing seems to work, hop on over to our website at Rialto Marketing dot com. Click on the Get a Free consultation button.
I would be happy to chat with you and help give you some clarity on where your priority should be to start getting better returns on your marketing investment. Thanks so much. Till next time. Take care.