The reality is, most marketing takes time and consistent effort. Does that mean you can’t find quick wins? Absolutely not. I’m going to share a list of quick marketing wins you can focus on to start seeing results today.
Join Tim Fitzpatrick for this solo episode of The Rialto Marketing Podcast!
Watch This Episode
Listen To The Podcast
Subscribe To The Podcast
Read The Transcript Here
Quick Marketing Wins You Can Do To Get Results Today
The reality is most marketing takes time and consistent effort to work. But does that mean that you can't find quick wins? Absolutely not. And today I'm going to share with you some quick marketing wins that you can focus on to start results today.
Hi, I'm Tim Fitzpatrick with Rialto Marketing, where we believe you must remove your revenue roadblocks if you want to accelerate revenue growth. And if revenue acceleration is something that you are looking for, we can certainly help. Thank you so much for taking the time to tune in.
Here's marketing marketers in general are notorious for promising stratospheric, fast results, yet few can deliver on it. We all want quick results, but most marketing takes time and we need to think long term if we want to be successful. Does that mean you can't find quick wins? Absolutely not.
In our business at Rialto Marketing, we help clients accelerate revenue growth by focusing on three key areas of marketing, which is strategy, think of strategy like the fuel. Planning, which is where we outline the vehicles that you're going to use. And then leadership is where we make sure that you got a driver in the seat of those vehicles to help them get where they want to be. Right? You have to have all three of those in alignment if you want your marketing to work. But these things take time. They take time to put in place. And so we've got to have quick wins that we can help clients with while we're working on those. And I'm going to share some of those quick wins with you. Today. I've got eleven quick wins that I'm going to share with you. If you can't take at least one of these to make an impact on your business, I will be absolutely shocked. I'm going to run through all eleven of these.
First one, look at what is already working. There are things that are already working, already generating leads in your business. And so often we want to just jump into a new tactic or a new marketing channel? Why? Optimize what's already working. That's the lowest hanging fruit. So for example, a lot of people are generating a lot of leads from referrals. Nothing wrong with that. That is fantastic. But you know how many people ask, well, how are you doing that? And they don't have a set process, they don't have a set plan. Well, dang, let's put a process and a plan in place to skyrocket those results. That's an example of something that's already working. Where there are gaps that you can fill, there's steps that you can do more of to get better results. Right? Optimize what's already working. First and foremost, before you jump into other tactics.
Second quick win. What used to work that you stopped doing? Sometimes things are so successful we just like freaking forget about it and we start moving on to something else, right? And you start to look at what used to be working and you're like, gosh, that was working for us. Why the heck did we stop doing that? Some newer shinier object got in the way, took your distraction, distracted you, and you stopped doing what was already working. So are there things that you used to be doing that you stopped doing that you could implement right now?
Third quick win. Google Business Profile Optimization. This is not an overly difficult thing. Your Google My Business page, especially for local businesses, is an absolute must. But is it fully optimized? Have you optimized each and every tool that you have in your toolbox with your Google Business profile? If you haven't jump in, optimize those. That is a super simple thing that you can do today that will be live on your Google Business Profile within 24 to 48 hours, typically. Usually it doesn't take long. So that's another really, really quick win.
Number four. Create Google Analytics goals. If you have not set up goal conversions in Google Analytics, you don't have really actionable data. You're missing some very actionable data from your website. With goal conversions, what we want to do is we want to find out how many people are converting on our website. So for example, on our website we have a goal conversion set up for we have a revenue roadblock scorecard. We have a goal conversion set up for revenue roadblock scorecard conversions. That lets us know how many specific goal conversions we have for that coming from our website each and every month. On top of that, you can actually assign dollar values. We have a client who has a main call to action of scheduling a demo. We have attached a dollar value to that based on because we know that for every X amount of people that schedule a demo, they get a new client and then we know how much the lifetime value of a client is for that. Based on that, we can assign a goal value to each one of those. That starts to now give us actionable info where we're like gosh, your website generated X dollars of conversions last month. Awesome actionable, super insightful information to have. Set up Google Analytics goals, if you have not already.
Fifth quick win. Set up a thank you page for your form completions, for your opt ins, right? So rather than when somebody fills out a form having some pop up come up saying hey, thank you so much, we'll get back to you, as a generic message, send them to a dedicated thank you page on your website that has additional information. Thanks for reaching out and contacting us. We'll be reaching out to you within the next, whatever, 24 hours, 4 hours, however quick it is. And then on that page have additional information. Hey, while you're waiting, here are some other ways that we might be able to help you. You can put other opt-ins in there. If you've got workshops coming up that people could sign up for events, things like that, special content that you might want them to see. Do you have hub pages or guides that you've put together? Your thank you page is a phenomenal way to give them additional information about how they could dig deeper and engage more with your business. Isn't that a hell of a lot better than having a pop up? Just go, hey, thanks so much. We'll reach out to you in a minute. Like improve the user experience and improve engagement by sending them to a dedicated thank you page.
6th quick win I've got for you is send emails to past clients. So reactivation campaign. This is something that you can set up within your business every three months, six months, whatever cadence you can accommodate, and it's going to make sense for you. You should be reaching out to past clients and you don't need to overthink this. Hey, what's new? Right? Subject line what's new? And hey, Joe, I was just thinking about you the other day. What's new? How's 2022 going for you? What's working well, what's not? Would love to hear from you, right? Just a simple message and just see what people say because that may be an opportunity to reengage them and get them to come back to do more business with you.
Number seven, optimize your referral system. I cannot tell you how many business owners we talk to. Referrals is their largest lead gen channel and they have no system for it. It's just, hey, we do great work and people just refer us. Gee, how much more? How many more referrals could you get if you consistently ask for them? You outlined steps in the customer journey where it makes the most sense for you to ask for referrals. If you provided them tools for like, how can you refer us? Make it easy for them, right? Make it a frictionless process. If you put a system together, how much more could you get? How much better results could you get from that? What if you put in a referral program? You know, hey, if you refer people to us, you're going to get X, and when they become new clients, they're going to get Y, right? It's a double ended referral system. Not saying that's the best, but I'm just giving you an example. Put a referral program together to really formalize the process, but optimize your referral system and program if you have not done that already. Typically, this is very low hanging fruit for a lot of business owners.
Number eight. Okay, we got four more. Number eight. Engage potential strategic partners. Strategic partners can be the types of people referral partners can be the types of people that can refer you business over and over again. Not just once, over and over again. My friend David Newman over at Do it! Marketing talks about the strategy think before with after to create a list of potential referral partners. Who's working with your ideal clients before you, who is working them with or while you are working with them and who is working with them after. Create a list of those people and that's a great place to start. Those are typically going to be the people that are going to be your best referral partners. So creative before with afterlist and start reaching out to potential partners and start building and nurturing those relationships.
Number nine in marketing quick wins. Follow up with old leads that did not close. They may have never gotten the problem solved, may have dropped it because something else came up and they still need to address it. Following up with old leads that didn't close can be as simple as sending an email. No email signature, no hi, how are you? Nothing. Put their name in the email subject line and just in the body of the email, are you still interested in? And then whatever it was. For me, that could be, are you still interested in putting a marketing plan in place? Are you still interested in updating your marketing message so that you can attract and engage more of your ideal clients? That's it. And just see who responds. But following up with old leads, just because they said no or they didn't close at that point in time doesn't mean that it's no forever. So really low hanging fruit there.
Two more for you. And number ten, reach out to email list subscribers one-on-one. Find those people that are really engaged on your email list or frankly the people that aren't right and just go, hey, you're on our email list. You're not engaging, you're not opening a lot of stuff. Is there something we could be doing better to make this more valuable for you or gosh, you're on our list, you're opening emails. Thank you so much. We really appreciate you being engaged with us. What can we do, what do you find most helpful? What can we do that we're not doing that would make this information even more valuable? Just get their feedback and start a dialogue, start a conversation because you never know where those conversations are going to go.
And number eleven, as I shoot this, it is the 11th of October, so we're starting to come into the holiday season. But can you create some type of seasonal offer or seasonal promotion? There's so many different holidays throughout the year. It doesn't just have to be the holidays or Thanksgiving, Christmas, Hanukkah, that time of year. Find a holiday, some type of seasonal thing that you can promote and get out there. Really easy way to promote something that you want to really promote and get engagement for that particular time of year.
So those are the eleven marketing wins I have for you. My question to you is which one are you going to take advantage of? And frankly, if you can take advantage of multiple, please do. These are super simple ways that you can get quick wins, so I hope you found this helpful.
If you're stuck on this, you're not quite sure where you should be focusing right now. To get where you want to go, you can always head over to our website, rialtomarketing.com. R-I-A-L-T-O marketing.com. And book a free GPS call that is a Goals, Plans, Strategies call. We will dig into your goals, plans and strategies and help guide you in the direction that makes the most sense for you based on where you are and where you want to get to.
The other awesome tool we've got for you is over at Revenue Roadblock Scorecard. Over there you can get visibility to your revenue roadblocks. The scorecard takes less than five minutes to complete and you'll get your personalized report that will help you discover and assess which of the nine revenue roadblocks are slowing down your business growth.
Again, I am Tim Fitzpatrick. Thank you so much for tuning in. I really appreciate you. Till next time, take care.