The Revenue Roadblock Scorecard

Target Market

You can’t serve everyone, not profitably anyway. So it’s critical to narrow your focus and ensure you understand your ideal clients better than they know themselves.

Messaging

You must have a message to market match. A marketing message that gains the attention and interest of your ideal clients is game-changing.

Service/Offers

Your ideal clients not only need to see the value in your services, but they also need to be able to afford them. Are your services a match for your ideal clients?

Lead Generation

How are you consistently generating leads? Generating leads from multiple marketing channels is critical to accelerating revenue growth.

Lead Conversion

Creating an amazing customer journey leads your prospects to the only logical conclusion - they must work with you.

Retention/Referrals

It’s much cheaper to retain your existing clients (and do more work with them) and gain referrals than to generate new leads through other marketing channels.

Metrics

The hardest part of marketing is understanding what works and what doesn’t. Identifying the rights metrics to measure/track will enable you to make informed marketing decisions.

Implementation & Execution

This is where many great marketing plans go to die. Implementing and executing your plan is where the rubber meets the road and has a huge impact on your marketing results.

Optimization

Optimization is an ongoing and consistent process. Marketing is not a set-it-and-forget-it activity. The tweaks, changes, and adjustments made over time will exponentially impact your marketing results.