Secrets Revealed For Creating Compelling Lead Magnets

Secrets Revealed For Creating Compelling Lead Magnets

What's one simple way to attract new leads for your business? Start creating compelling lead magnets that serve your target market. Keep reading to learn the secrets to creating great lead magnets.

Lead magnets are a great way to capture leads that aren't quite ready to purchase just yet.

Creating lead magnets is one of the most effective lead capture tactics because it helps attract new customers and convert them into paying and repeat buyers.

What Is A Lead Magnet?

A lead magnet is something of value that you offer to prospects in exchange for their contact information. They are a "gentle nudge" to exchange one thing of value for another.

Creating lead magnets - Sample

Here's a lead magnet sample from our website.   

You need contact information if you want to nurture prospects and stay in touch until they reach a point where they are ready to buy.

With lead magnets, you can create dedicated landing pages, inline forms, lightbox pop-ups, and much more to entice prospects to sign up for what you have to offer.

Let's go back to the definition of lead magnets for a moment. Keep in mind that the operative word is VALUE. Your lead magnet needs to be something your target market will attach enough value to that they are willing to give you their name and email address in exchange for it.

Creating lead magnets should do one of two things for prospects:

  • Give immediate value to solve an urgent problem.
  • Give long-term value to solve a long-term problem.

Types Of Lead Magnets

There are a number of lead magnets you might want to offer. Let's dig into the various types to help get your creative juices flowing.

1. Awareness Stage (Top Of The Funnel)

The awareness stage is where you convert random visitors into leads.

Here are the types of lead magnets you can use for this stage:

  • Cheatsheet
  • Checklist
  • Ebooks or guides
  • Short educational video
  • Educational email series 
  • Quizzes

2. Consideration Stage (Middle Of The Funnel)

The consideration stage is where you consider which leads are most interested in your offer.

Here are the types of lead magnets you can use for this stage:

  • Case studies
  • Webinar
  • Calculator

3. Decision Or Conversion Stage (Bottom Of The Funnel)

The conversion stage is where you make money. At this stage, prospects are pushed towards trying out your product or making a purchase.

Here are the types of lead magnets you can use for this stage:

  • Free consultation
  • Comparison
  • Discount codes

WARNING: Lead magnet below. Go ahead, opt in and see what happens...

Secrets For Creating Compelling Lead Magnets

Knowing how to create compelling lead magnets that work well for customers is essential. It's the ultimate reason why I'm revealing these secret sauces to you.

To make the most out of lead magnets, here are the secrets for creating them.

1. Offer Value

We only do or buy things that provide us value. It's part of our DNA. To successfully get consumers' contact information using lead magnets, you need to offer them something valuable and essential to compel them to sign up.

Gone are the days when it was much easier to get consumers to sign-up for more information without even offering anything in return. Today, we are tech savvier, and info is readily available, making it easy to feel overwhelmed. Most of us are hesitant to "sign-up" to receive even more info in our email inboxes.

The first secret is to create lead magnets that offer real solutions to problems that are also unique and valuable.

2. Do Your Research

If you want to attract more customers, you need to know what they want.

Do your research to understand what your ideal customer values as it relates to what you do.  

Here’s a list of things you might want to research to help you create compelling lead magnets:

  • What are their biggest challenges relating to your products/services?
  • What results or benefits are they looking for?
  • What questions do they have relating to your products/services?

Knowing this information will help you create lead magnets that will be highly valued by your ideal clients.

3. Test

Marketing success is all about testing. Some things you do will work and others won't.

Your lead magnets are no different. Here are some things you might want to test until you land on a lead magnet that is really working for you.

  • Different lead magnets.
  • Titles for your lead magnets.
  • Copywriting for your lead magnets.
  • Placement of your lead magnets (pop-ups, sidebars, etc.).

4. Delight

If there's one thing I learned in marketing and life, in general, it is to under-promise and over-deliver.

One of the most effective ways to build a strong customer relationship and loyalty is to delight your customers by exceeding their expectations.

Never create lead magnets with unrealistic promises that will not deliver.

You want your prospects to be absolutely amazed at what they received for free. It will have them wondering what they will get when they actually decide to pay you.

And those are the secrets for creating compelling lead magnets!

Check out the recommended resources below to learn more about lead magnets. You can also set up a free consultation with us if you need help and outside eyes on this.

Recommended Lead Magnet Resources

What Is a Lead Magnet & 10 Examples You Can Use Now

How to Craft Lead Magnets Your Customers Can’t Ignore

69 Highly Effective Lead Magnet Ideas to Grow Your Email List (Updated)

So what do you think about this article? Are you ready to create compelling lead magnets?

Leave a comment below, and let's discuss.

Don't forget to hit the SHARE button to spread the word.

Header image courtesy of Jumpstory.

About the Author Tim Fitzpatrick

Tim Fitzpatrick is the President of Rialto Marketing. At Rialto Marketing, we see many businesses battling information overload with marketing. As a result, they aren't sure what their next marketing steps should be to get where they want to go. We help B2B service-based businesses create, implement, and manage a marketing plan to communicate the right message to the right people so they build results that last. Marketing shouldn't be difficult. All you need is the RIGHT plan.

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