Security is a Fallacy




Throughout history, there are countless examples of people who have lost everything. Today is no exception. If security is a fallacy, what can we do instead? In this episode of the Rialto Marketing Podcast, we dig into a better option than trying to depend on security.

Join Tim Fitzpatrick for this solo episode of The Rialto Marketing Podcast!

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Podcast Transcription

Security is a Fallacy

Are you one of the many people out there looking for security. It's a fallacy. Today I'm going to talk about and give you another option to consider.

I'm Tim Fitzpatrick with Rialto Marketing. I really appreciate you taking the time to tune in and watch. You know, even before we had to confront this whole Coronavirus situation, the concept of security was a fallacy. In every market downturn, even in good times, there are countless examples of people who've lost everything. Sometimes it's been at their own hand, but a lot of times it's been things that are beyond their control like we're experiencing today. All of the stuff that we spend time acquiring, accumulating, it can disappear in the blink of an eye. 


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Security is a Fallacy

So if security is a fallacy, then what can we do instead? Well, I came across this the other day and it really got me thinking about this concept, and instead of focusing on security, we can focus on and build our ability to produce. What I mean by that is if we have the ability to produce, we can start from scratch and build something all over again.

It doesn't matter where we're at. We've always got that ability to produce and start over again. Did you know that Walt Disney's first animation company went belly up? It was an animation studio in Kansas City and it went belly up in 1922. Did that stop him? Obviously not right. He went on to move to California. He started Disney Brothers Studios and the rest is history. In 1928, he created Mickey Mouse and you know, we are all heavily impacted by what Disney has created to this day. So he used his ability to produce, to animate, create films to start something new, start from the ground up and build it all over again. Another example, if you've ever seen the movie with Will Smith, The Pursuit of Happiness. It's about a gentleman by the name of Chris Gardner.

He had fallen on hard times. One thing after another. He was homeless at one point, I believe with his young son. And he ended up getting an opportunity for an internship, I believe it was with Dean Witter. And he used his ability to produce, to get out there, take action, and start over to build something. And he ended up building a successful financial advising business. So, you know, these examples, these are just a few, they're all over the place. Okay. If we can sustain a serious commitment to strengthening our own ability to produce, no matter what we lose, we can rely on that ability to produce, to start over, and gain everything back again.


So I hope that gives you some food for thought. It definitely made me think twice about my opinions on security and I hope it does for you too. So remember, marketing your business especially now should not be a challenge. All you need is a plan. You know, now more than ever with what's happening in our economy with the Coronavirus and the economic downturn having a plan for marketing your business is super important and it will lay the foundation for your business to not just survive but thrive moving forward. So again, I am Tim Fitzpatrick. Thanks so much for taking the time. Please stay healthy and stay safe and hopefully I'll talk to you soon. Take care.

About the author, Tim Fitzpatrick

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