Should You Focus On Quality Or Quantity With Your Content Marketing?




The importance of content marketing today can’t be overstated, but should you focus on quality content or produce a higher quantity of content? I’m going to answer this question for you today.

Join Tim Fitzpatrick for this solo episode of The Rialto Marketing Podcast!

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Should You Focus On Quality Or Quantity With Your Content Marketing?

The importance of content marketing today cannot be overstated, but the question is, should you focus on quality content or should you focus on producing a higher quantity of content? I'm going to answer this question for you today.

Hi, I am Tim Fitzpatrick with Rialto Marketing, where we believe marketing shouldn't be difficult. All you need is the right plan. Thank you so much for taking the time to tune in.

Now, according to HubSpot, 82% of marketers report actively using content marketing in 2021. This is up 70% from the year prior. If you are in the business of selling your expertise, you are a coach, a consultant, professional service provider, a speaker, author, whatever it may be, you're selling your expertise, I believe content marketing is an absolute non-negotiable. You've got to do it. It must be part of your marketing plan. But the question comes up all the time. Should I be producing more content, or should I be producing really good content?

There's a couple of examples I want to bring up. From a quantity standpoint, Hubspot is a really good example of, HubSpot is a prolific content producer, and they have been for years, and when they originally initially started, there was a lot of shorter articles. They had a lot of contributors, so they had a lot of people guessed posting on their blog. It's not to say that the content was bad. It certainly wasn't. But there was a lot of shorter, less in depth content and that worked extremely well for them.

On the flip side, from a quality standpoint, I love looking at Backlinko and that's back and then L-I-N-K-O. Gentleman that runs that blog is Brian Dean. Super smart guy. Does SEO stuff. He produces very little content, but dang, the content he produces is incredibly in-depth. It is of the highest quality, some of the best stuff that is out there. And because of that, he gets a lot of traffic. He gets a lot of people that link to his content, and that has worked extremely well for him.

So both of these can work. You can produce quantity or you can produce quality if you can do both, and that's great. But doing both is really difficult because producing high-quality content takes a lot of time. So in my opinion, quality wins. If you are selling your expertise, you want to focus on quality, because when you're selling your expertise, your content needs to show that you know what you're doing and help build trust, authority, and credibility. And I think the only way you can do that is with quality, in-depth content.

So that's just my opinion. Take it for what it's worth. But I would focus on quality. Now if you really want to leverage the quality content that you produce, I think just as a bonus here, I think video content is a great medium to get involved with, because video content can be broken down into shorter content so that you can actually produce a high quantity of content from one single piece. You can also repurpose your video content to audio, and you can transcribe it so that it goes into the written word. So I think you can get a lot of leverage from video content to create quality, but also quantity.

So hope you found this helpful. If you're stuck, you're not quite sure what that next step is for your marketing, for your content marketing and you need some outside eyes, be happy to help. Shoot on over to our website. RialtoMarketing dot com. That's R-I-A-L-T-O Marketing dot com. Click on the Get a Free Consultation button and I'll be happy to talk to you. Give you some clarity on what those next steps should be for you based on where you are and where you want to get to. Thanks so much till next time. Take care.

About the author, Tim Fitzpatrick

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