Are you taking advantage of email marketing as a way to stay top of mind with your prospects and your customers? I see far too many businesses that are not taking advantage of email marketing. It is very low-hanging fruit. And I want to make this as easy as possible for you to get into and take advantage of if you aren't already and if you are already. I've got a simple plan that may help you boost your efforts. So I'm going to share that with you today.
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A Simple Email Marketing Plan To Stay Top Of Mind With Your Audience
Are you taking advantage of email marketing as a way to stay top of mind with your prospects and your customers? I see far too many businesses that are not taking advantage of email marketing. It is very low-hanging fruit. And I want to make this as easy as possible for you to get into and take advantage of if you aren't already and if you are already. I've got a simple plan that may help you boost your efforts. So I'm going to share that with you today. Hi, I am Tim Fitzpatrick with Rialto Marketing, where we believe marketing shouldn't be difficult. All you need is the right plan. Thank you so much for taking the time to tune in.
I am excited to get into this because email marketing, I love email marketing. I think it is a wonderful tactic that still works. And if you're not taking advantage of it, you need to. But I saw a statistic recently that really hammered that point home and the statistics said that for every one dollar you spend on email marketing, you can expect an average return of 42 dollars. You said that again, for every one dollar you invest, you can expect an average return of 42 dollars. That's crazy. Now to me that statistic seems a little bit high, so I'm not quite sure where they got it from. But you know what? Even if it's half of that or twenty five percent of that, that is still a huge return on your investment. So please do not look overlook email marketing.
So I'm going to walk you to a simple plan of how you can send out email messages three times a week. And that may seem like a lot, but as I walk through this, I think you'll see that this is not all that much effort. My guess is probably going to take you 45 minutes to maybe an hour and a half each week to do this. And it is a great way to stay top of mind.
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So here's the plan. On Tuesdays, you're going to send out an email that's either a personal story rate that you can bring back to some type of business tip. It helps people get to know you, but it also then adds value and serves your audience. Or if you are producing content, if you're creating blog posts or podcasts or videos, you could use this Tuesday email as a way to promote your latest content piece. OK, so Tuesday is a personal story or content promotion. Now for your emails in general, I'm just going to give you a general tip here. You can test to see if this is different for your audience. But the information I'm going to share here from ascending standpoint was shared with me from a gentleman that I respect. Who I know does a lot of business sends out almost two million emails a month and he said, look, "The best time to send emails is between 9 to 10 a.m. Pacific Standard Time." Pacific Standard Time, 9 to 10 a.m. Pacific Standard Time in general. And that he has an audience that's all over the place, all over the country. OK, but so for me, I typically send out emails at 10 o'clock Mountain Time so you can use that as a general rule of thumb. Tuesdays, you're sending out your personal story.
Then on Thursdays you're going to send out either a client of the week email where you highlight a particular client. The problem that they were having, how you help them solve them, the results they're getting. Right? It's helping tell the story of how you help someone to really hammer that point. Home of look at this is are you in this position? We may be able to help you. So it is a sales email, but it's you're adding value. You're helping people understand how you solve specific problems for people or this could be a strategy or a tactic of the week. So I think for a lot of people, a strategy or tactic of the week is probably going to be an easier email, especially if you're not working with a huge volume of clients, a strategy or a tactic of the week email is just a really great way to give people a tip that they can implement immediately to improve what they're doing as it relates to your products and services. These don't need to be long emails. Keep them short. Sweet to the point. People don't have time. They're not going to read a thousand-word email in most cases. So keep the short, sweet. Here's the tip implement. Let me know how it works for you. OK, so that's Thursdays. And again, general rule of thumb, send it out between 9 to 10 a.m. Pacific Time.
Now, your last email of the week is on Sundays and on Sundays you're going to either use an article snippet. So something that relates to what you do, but it doesn't have to be an article that you created, could be an article you found somewhere online and you just wanted to share it. So you just tell a quick story about, hey, why you're sharing this article where the value is, and then you can link to the article. That's it, simple or again, if you're creating content. You could use this Sunday email as a way to promote your latest piece of content.
OK, so you're sending three days a week, Tuesday, Thursday and Sunday. Tuesday is a personal story or content promotion for your own content. Thursday is client of the week or strategy or tactic of the week email and Sunday is an article snippet or content promotion, and I would highly recommend that you add some type of PS into your signature where you're promoting something, you know, "Hey, if you need additional help with this type of stuff, schedule a free consult with us." Or maybe you have a free cheat sheet or a email course, something like that, any type of lead magnet to help capture people's contact information and continue to add value to them, something like that, I would recommend you have some type of call to action or promotion in the bottom of the email. That's going to continue to add value and serve your audience.
OK, so Tuesday, Thursday, Sunday. Now, a quick note on other days of the week. And again, I got this from Sharran Srivatsaa, who's the guy that I really respect, sends out a ton of email. He said, "Look, Sunday after noon after midday, not a good time to send Sunday later half the day and Mondays not good days. Fridays are typically not good days either." So which is why I'm recommending Tuesday, Thursday, and Sunday in the morning. OK, so if you want to play with this and try other days, you certainly can. But I think this is a really simple plan to send out three emails a week, stay top of mind, serve your community and your audience. So that when they need what you offer, they think of you first. OK, so this does not have to be hard. And I hope that my walkthrough of this shows you look at this, this is not difficult. I really think once you get into this, this is not going to take you more than about 45 minutes to an hour on the high end, an hour and a half. But I think you'll get into a cadence. You can schedule these things out so that you're not doing them on the fly and each week. Get into a cadence where you're scheduled out a couple weeks that gives you a nice buffer and it's three emails a week. I really think that sending out less than that is just not enough. You're not going to people get an average of, I believe, somewhere between 75 to 100 emails a day. If you're sending once a week or once a month, you are one of hundreds or thousands of emails. You're just not staying top of mind enough.
So keep that in mind. I hope you find this helpful. And if you implement it, reach out and let us know. Let me know how this works for you, OK?
Again, I'm Tim Fitzpatrick with Rialto Marketing. If you want to gain clarity on where to focus your marketing efforts right now, or you need additional help with your email marketing plan or any other aspect of your marketing, hop on over to our website. Rialto Marketing dot com. That's R-I-A-L-T-O marketing dot com. Click on the get a free consult button. I would be happy to chat with you and help you push through those roadblocks and gain some clarity on where you need to be right now. Til next time, take care.