The first key to marketing success is knowing your target market. Today, I’m going to share a simple way for you to identify YOUR ideal clients in 3 questions. You'll be amazed at how powerful these questions are!
Join Tim Fitzpatrick for this solo episode of The Rialto Marketing Podcast!
Watch This Episode
Listen To The Podcast
Subscribe To The Podcast
Read The Transcript Here
The 3 Key Questions To Ask If You Want to Work With Amazing Clients
Do you find yourself ever working with clients that just aren't a fit for one reason or another? I know I've been in this boat. I think a lot of us as business owners have been in this boat at one time or another today, I'm going to share with you a simple way to eliminate this moving forward. Hi, I am Tim Fitzpatrick with Rialto Marketing, where we believe marketing shouldn't be difficult. All you need is the right plan. Thank you so much for taking the time to tune in. I am flying solo today, so this will be a short, short episode. But I want to share this with you because I think you'll get a ton of value from it.
So the first key to marketing success is knowing your target market. Who are your ideal clients? And last week I hosted a marketing plan workshop and a question came up. One of the attendees said, look, how do I identify who my ideal clients are? And there's a process here. But the place that I love to start is with these three questions. And these three questions work really well for service-based businesses that have been in business for a while.
You've got existing and or past clients that you can pull from. So keep that in mind. But if you are in that boat and you don't feel like you're really working with your ideal clients consistently, I want you to start by asking yourself these three questions.
So the first question is, who do you love working with? But why being business and work with people that just make it painful? You don't enjoy working with them. They don't value what you do. They're rude. What's the point? So that's the first question I want you to ask yourself. Who do you love working with now?
Second question is, who are your most profitable clients? And sometimes people are surprised to find out that their most profitable clients oftentimes aren't their largest clients. Sometimes your largest clients take so much time and effort, they're not nearly as profitable as you think they are. So I want you to look at who are your most profitable clients. If you are going to stay in business and make money long-term, you have to work with profitable clients. And frankly, somebody explained this to me a long time ago and it really stuck with me. You are doing yourself and your clients a disservice if you are not profitable because you're not going to be able to help them long term. So there is nothing wrong with making a profit. So that second question is, who are your most profitable clients?
Now, the third question is, who do you do your best work for? If you are consistently working with clients that you do great work for, that you get awesome results for, they're going to be happy. You're going to retain those clients longer. They're going to want to talk about you and refer you to other people that they know, obviously, because you're getting great results for them. So we've got to work with people that we get great results for. And unfortunately, you know, we're not perfect. Nobody's perfect. Not everybody.
It's going to be harder for you to get results for some clients over others. So you've got to hone in on those clients that you do your best work for. Now, once you've asked yourself these three questions or repeat them again, who do you love working with? Who are your most profitable clients and who do you do your best work for? When you ask yourself these three questions, you will have a group of past and current clients that you answer positively to.
For every one of those questions, that group is where you want to start to look for your one to three ideal client types. Most businesses do not have more than three ideal client types. I think if you have more than that, it is going to be hard to focus and it's your marketing is going to be difficult. You really want to hone in on those one to three ideal client types. So with that group, then you can ask yourself, OK, what are the demographics of the customers in this group?
What are the psychographics? Psychographics are their feelings, their attitudes, their goals, how are they feeling? What results are they looking for? What's the common problem that they all have? Once you look into the demographics and psychographics of that group that you answer positively to fit those three questions. Inevitably, one to three subgroups will come bubbling to the surface, those one to three subgroups. Those are your ideal clients. It's the easiest place to start.
There are certainly some additional steps from that, but this is the best place to start. If you do this, I guarantee you you'll be in much better shape. Then the vast majority of people, because most people do not go through these types of exercises to really hone in on their ideal clients. So I hope you find this helpful. It's simple, but it works. It's the same process we use for our business and for our clients. So I hope you find it helpful as you dig into this. If you choose to use it and you start running into roadblocks, you're not sure your stock pop on over to our website at rialtomarketing.com.
That's R-I-A-L-T-O marketing.com. Click on the get a free consultation button. I would be happy to chat with you and help you gain some clarity and push through that roadblock or any other roadblock with your marketing, for that matter. So if you're in that boat, take advantage of it. If not, that's OK. No pressure for me, but thank you so much for taking the time to tune in. Till next time, take care.