There are too many people overwhelmed by all the marketing channels they can use. So today, I want to share with you the eight marketing channels as I see them to help you clarify which ones make the most sense for you.
Watch This Episode
Listen To The Podcast
Subscribe To The Podcast
Read The Transcript Here
The 8 Marketing Channels You Can Use To Build Results That Last
There are too many people just feeling overwhelmed by all the marketing channels that are out there. I want to help you with this today, and I'm going to share the eight main marketing channels as I see them to help you clarify which ones will work best for you.
Hi, I am Tim Fitzpatrick with Rialto Marketing, where we believe marketing shouldn't be difficult. All you need is the right plan. Thank you so much for taking the time to tune in.
Let's just dig right into this. When you think about marketing, you've got posting on social media and you've got writing blog posts or offering a lead magnet, a checklist, a cheat sheet, whatever it may be. These are all examples of tactics. The actions that you can take in your marketing. But the first thing we need to do is we need to create a strong marketing strategy. And part of that strategy needs to be identifying the various marketing channels that you are going to use to get your message in front of the right people.
Today I'm going to break down the eight main channels. I'm telling you, other people may disagree with me, but in my opinion, these are the eight main channels. And every tactic will fall into one of these eight channels. We need to keep things simple if we want to get results. Okay? Complexity is the enemy of results. One of my mentors said that and it's always stuck with me.
So let's look at these eight main channels. For those of you that are watching, you'll be able to see this right on my screen. If you're listening, not a big deal. You're still going to be able to take away all the same information. So here are the eight main channels.
First one, it is in the middle of the image, if you're watching, strategy. When I talk about strategy, I'm talking about the fundamentals. These things lay the foundation for you to build the rest of your marketing house from you. Skip them, you are building a house without a foundation. You are going to waste time and money. I guarantee it. What's in strategy and the fundamentals? Your target market and who your ideal clients are within that market. We need to know the best people for us to reach our ideal clients. Once we know who those people are, we need to craft a message that is going to gain their attention and their interest. But we can only do that once we understand who they are. So in the middle is strategy, your target market and your ideal clients within that market and your messaging to that market? You have to have those things. Otherwise your marketing has otherwise, your marketing is like the tactics, right? The tactics, think of the tactics as a car. Every car needs fuel. If it's going to go, your strategy and the fundamentals are the fuel that make your tactics work. Make your car go. Without them, you're pushing a car down the street. How long is that going to work? Not very long.
Next channel, your website. Everything from a marketing standpoint, from a tactical standpoint, the actions you take with your marketing are driving people back to your website. If your website is not good, it doesn't have a strong message. It doesn't have a clear path that you're leading people down. You're going to waste time and waste money.
Next marketing channel is offline. Offline marketing can be a host of things. Direct mail, print advertising, speaking in person, networking events, referral partners, strategic partners, all those types of things I just lump into offline marketing.
Then you have content marketing. Are you creating blog posts? Are you doing videos? Do you have a podcast? I should say fifth, actually.
Next channel is search engine optimization, which is helping you be found in search results. When people search for terms related to your business and what you do.
Then you have social media. Facebook, Twitter, LinkedIn, TikTok.
After that, you have email marketing.
And then the last one is pay-per-click advertising. Things like Google Ads, Facebook Ads, retargeting.
Any tactic will fall into one of these eight channels. Remember, in the middle is the strategy, the fundamentals that lay the foundation for you to build the rest of your house from. And then you have the other channels. I think you absolutely have to have the strategy and fundamentals in place. And I think you have to have a website.
There are people out there that have built businesses without websites. That doesn't mean that it's a good idea and it's something that you should do. Okay. Strategy and those fundamentals, you have to have a website outside of that, any tactic can work, any channel can work, and any tactic within that specific channel can work. When I run through these with people, a lot of people go, oh, my God, I have to be in every one of these channels. No, you do not. You can build a very successful business with I would say three of these, right? You have to have the strategy, you have to have your website, and then from there go in and start working on the channel that makes the most sense for you. That resonates best with you. And where your skill sets lie.
Skill sets don't lie in any of these things. Then look for outside help. We can obviously help you. There are plenty of people that can help you with your marketing. Ok. But don't feel like you have to be everywhere at once. Just take measurable steps, small measurable steps to implement these channels within your marketing. I would say don't jump into a bunch of different channels at once. Nail each channel that you choose to use first, and then you can expand into other marketing channels.
So I hope you found this helpful. If I'm going through this with you and you're like, oh my gosh, I get it. So there's these eight main marketing channels. Now, how do I know what's going to work best for me? Head on over to our website rialtomarketing.com. R-I-A-L-T-O marketing.com. Click on the get a free consultation button and I would be happy to chat with you and give you some clarity around these eight marketing channels and where you should be focusing right now based on where you are and where you want to get to.
Thank you so much for taking the time. Till next time. Take care and hopefully I'll chat with you soon.