There are so many fantastic reasons why your small business should create a mobile app. The benefits are well documented and proven at this point.
As a mobile app provider I could run through the specific list of benefits you would see. In most cases, they will fall under one of these categories:
These are great reasons to create an app, but when would I tell you NOT to create a mobile app?
When your business doesn't have repeat customers that come back on a frequent basis.
Let me explain. I define a repeat customer as one who returns again and again to purchase your products or services. And I define a frequent basis as at least once every 3 months, preferrably much more. The benefits of a mobile app will increase the more frequently your customers come back.
Downloading a mobile app is a very personal decision and the user is opening up their world when they choose to add an app to their phone. The likelihood of a customer downloading an app for your business when they only purchase once a year or even longer is slim to none.
On the flip side, consider how these companies compare to the examples above:
Are you starting to get the idea? In most cases, an app makes a ton of sense for businesses that have repeat customers coming back frequently. Although it's not the topic of this article, organizations that have an engaged community (think K-12 schools or churches) are another great fit for mobile apps.
Whenever we meet with a potential mobile app client one of our first benchmarks is asking - "Do you have repeat customers that come back on a frequent basis?" If the answer is NO, we are going to dig quite a bit deeper to determine whether a mobile app is really the right fit for your business.
How does your business compare to the examples above? Are you having a hard time determining whether you should create an app for your small business? Reach out and we'd be happy to provide you with some sound advice.
If you're not convinced a mobile app is right for your business, but you'd like to increase customer loyalty this article has some great customer loyalty strategies you should check out.
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Tim Fitzpatrick is the President of Rialto Marketing. At Rialto Marketing, we help local service-based businesses eliminate the confusion of marketing. As a marketing partner, we help clients put in place and manage a simple marketing plan so they can grow. Marketing your business shouldn't be a challenge. We can help.