Three Common Business Problems & How To Solve Them

If you want to grow your business, you've got to eliminate problems quickly and efficiently as they come up. We have Krista Crotty from Velocity Business Strategists with us today. She is going to talk about three common business problems and how to solve them. Check it out.

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Three Common Business Problems & How To Solve Them



Tim Fitzpatrick
If you want to grow your business, you've got to find a way to eliminate problems quickly and efficiently as they arise. Our guest today is going to get into three common business problems and how you can solve them. So stay tuned. Hi, I am Tim Fitzpatrick with Rialto Marketing. Thank you so much for tuning in. I am super excited to have with me Krista Crotty from Velocity Business Strategists. Krista, welcome and thanks for taking the time.

Krista Crotty
Thank you, Tim. It's a pleasure to be here.

Tim Fitzpatrick
Yes, absolutely. When before we jumped on guys, just so you know, if you're watching this via video, if Krista's screen starts to blink, it's because of the pandemic has impacted the electrical grid in Las Vegas. But right now, we're in good shape.

Krista Crotty
Aliens are trying to get in to watch, too. So that'll be wanky in our friend.

Tim Fitzpatrick
Well, thank you for joining me. I'm excited to dig into this because as business owners, we're constantly hitting roadblocks and we need to find ways to push through those. And I know you help business owners do exactly that. So before we jump into what we're going to talk about, just tell us a little bit more about you and what you're doing at Velocity Business Strategists.

Krista Crotty
OK, so I'm located locally in Las Vegas and I work with clients worldwide. My background is being a problem solver. I have a degree in mechanical engineering. I have a master's in production and operations management. I worked for a Fortune 100 company for several years and was part of that. If anybody's ever worked for a big corporation, you go into work one day and all the titles have changed and reorganized and then that gets reorganized and then you're still doing the same job, but you've got a new title.

Krista Crotty
So I learned a lot in those years that the Fortune 100 company, I learned a lot about organizational flow, operational flow, how to make things work, how to what I understand now to be reframing how to talk about something when they're like, oh, we've always done it that way, and then you present it. Yet it's the same idea and you're able to go and say tweak it a little bit so it doesn't look like quite the same idea.

Krista Crotty
So my background has really been problem solving. Velocity Business Strategist is all about you talk about roadblocks. It's all about removing those roadblocks, finding a way around them, through them, working with them. People a lot of times will ask me where the name come from. So part of the other side of my background on the personal side is I'm a huge motor sports person. I've raced cars since I was 16. I've been all over the world to watch racing and velocity just kind of fit because I like helping people accelerate their success, speed things up, figure out new ways to do things is when you're for those of you who understand racing or have ever been around it every laps the same.

Krista Crotty
Yes. And the nuances, every lap are just enough different that that one little tweak will get you that much further ahead. People always say, put her in the car for a couple of hours, go on a road trip, and she'll solve all your business problems. So I started doing this business in this form about a year and a half ago.

Tim Fitzpatrick
Very cool. And I learned something new about you. I had no idea that you were a huge motor sports fan. So and talking about the how it's just round and round, like my friends and I used to joke about NASCAR, it's like they're going round, round and round around.

Krista Crotty
I'm a Formula One girl. I'm a road racing. You know, that's my jam. My in fact, this is this is me in my car.

Tim Fitzpatrick
Oh, very cool.

Krista Crotty
So you can see what the.

Tim Fitzpatrick
Yeah, yeah.

Krista Crotty
A little green and so yeah I run, I run four years, I run my formula. Ford which is the formula. Sixteen hundred sixteen hundred sixty motor. It's about one hundred and ten to one hundred and twenty horsepower. It weighs eleven hundred pounds with the driver and it goes about one hundred and twenty one hundred and twenty five.

Tim Fitzpatrick
Yeah. Very cool. Well a velocity in business is a good thing so I think.

Krista Crotty
And there's a ton of parallels between racing and motor sports and business. So I'm excited to share that with your audience today.

Tim Fitzpatrick
Yeah, absolutely. Well it's small tweaks can have a huge impact.

Krista Crotty
How many times have you watch something on TV and they go in and all they do is change tires and the car goes completely sideways. That's one small change.

Tim Fitzpatrick
Exactly. Yeah, I love that because it's the exact same business, so let's jump into it. So what, what are these three problems, three common problems the business owners are experiencing and how do you cope with them?

Krista Crotty
So the three most common things that I see with business owners are frustration, overwhelm and procrastination. And a lot of times what will happen is they'll get frustrated with something. Then they'll procrastinate on doing something about it, the aliens are here visiting you and then they'll get overwhelmed and then they are like just throw up their hands and say whatever. We'll just keep doing it the way we've been doing it. Or they give up and they throw the project out the window. So there's a couple of ways that someone like myself, a coach, a consultant, an outside source can help.

Krista Crotty
They can help you with the frustration part of it by explaining it to you in a different way. They can give you different tools and different ways to deal with whatever the problem is. The procrastination you have a bookkeeper is probably one of the primary examples. When I go into a smaller business entrepreneurs solopreneur and they're doing their books themselves. That's probably one of the biggest places that I see because you didn't get in, but most people didn't get into their business to do their books.

Krista Crotty
They're an auto mechanic who got into business to fix cars. They're a plumber who got into business to fix pipes. They don't want to work on their books unless, of course, you got into a bookkeeping business, then that is your business. For most people they get into digital, you know, they get into being a digital marketer. They'll get into a direct sales company and run that like a business. They don't want to do their books.

Krista Crotty
So by eliminating the frustration and the procrastination that overwhelm as an example of doing your own books, that opens up that much more time for someone to focus on what they truly enjoy doing in their business. One of the biggest things that I help with is, OK, I sit down with a client either via Zoom or personally and say, OK, what do you love about what you do?

Krista Crotty
What do you really enjoy doing, what gets you out of bed in the morning to get to work, to do your job, and then what could you change? What would you do differently if you could? And between those two things, I help as the business crew chief, the person who kind of oversees the operation and looks at everything, we find solutions for that business owner, that professional to do things in a better way, more efficiently and literally change the operational flow to where the business owner gets to focus on their zone of brilliance and doing what they do best. And someone else is helping them behind the scenes, making the car run better.

Tim Fitzpatrick
Yeah. So you're really helping them become one more self-aware, right? So when I experienced this frustration, this overwhelm or when I find myself procrastinating, that is that's a signal that there is an issue that I need to deal with here.

Tim Fitzpatrick
Do you also one of the things that I get a lot of people say or heard a lot of people say is, you know, to figure out how we can get in our zone of brilliance. Right. We we need to understand what the hell we're actually doing every day. So do you ever tell people, hey, look, for the next week I want you to or the next day, two days, I want you to write down every single thing you do.

Krista Crotty
So, yes, absolutely. So when I first start working with a client, I give them what we have affectionately. My coach gave it to me when we first started. It's affectionately called the FU homework.

Krista Crotty
And it's and it stands for literally exactly what you think it stands for. And so I'm just going to randomly open a page. So what you do is you take a screenshot of your calendar, what you have planned for the day. Right. What you have planned for the day.

Krista Crotty
You screenshot that and you send it to someone, whether it's electronic or written or whatever, and then. You literally write down every minute of the day on what you do, right, so you take it and you go, OK, I did, I got up for me this morning, I got up and meditated, had my coffee. I got my daughter up, got her ready for school. We had breakfast together. My husband happens to be home today.

Krista Crotty
So we as a family had breakfast. We got things moving. He took her to school. I came out to my office. And that's all written down to almost the minute. Like, generally I'll put all kind of block things together because my notebook stays out here where I do most of my work.

Krista Crotty
And then what I do when I'm working with a client is I take what they said they were going to do. And what they did, and I compare them. One of the biggest things that I see is where they avoid doing tasks that they have scheduled. And that is something that to me as a coach and as a consultant, it's glaringly obvious that, look, you didn't do your digital marketing, you didn't do your social media. Right. Let's find someone to help you with that.

Krista Crotty
You obviously avoid doing it right. It's just like a kid avoiding cleaning their room. Right? What do they do? They go to the path of least resistance. The kid, you know, mom says, go clean your room. Kid goes in five minutes later, they're done and mom's going that way.

Krista Crotty
OK, let me look and they're like, don't look under the bed, don't look under the bed because everything got shoved under the bed or in the closet or so. Really, being that mirror for the client is one of the biggest keys to working for the client to effectively work with the coach or consultant and vice versa.

Tim Fitzpatrick
Yes, I love that because there's some parallels with how we approach marketing here as well. You know, it's like you can't create a plan to market your business until you first know where you're starting from.

Krista Crotty
What is your business? What do you really want to do, right?

Tim Fitzpatrick
Or what are you doing right now? What is working? You know, it's like a GPS you can't put in I want to go to the airport until it's not going to work unless you tell where you're starting from. This is the exact same thing and that exact same thing that we approach when we put a plan together. You got to know most people don't really know everything that they're doing each day. And when they come back to it and actually look at it, they're like, oh, my God, I'm like, really?

Krista Crotty
I was so busy today, yet I got nothing done. That's because you spent four hours scrolling on Facebook, right? And when you have somebody else looking at that and going, I did what? Oh, I binge watched whatever series on Netflix or Amazon Prime or Hulu. Right. Next thing you know, seven hours have gone by and you've watched the last seven episodes of Agents of Shield.

Krista Crotty
A quick one. Right. It's like, oh, OK, guilty. Totally guilty. By the way, the time that you know, that I encourage my business owners and say, look, you need a break, right? You've been working on this 24/7 for the last three months. When are you taking a vacation? You know, one of my clients right now, they're on vacation and good for them. They're finally able to we've gotten it to a point where they can step away for three or four days. Yeah, they still have their phone. They still have that little bit. Not really ready to let go of complete control. Yet they're far enough away. They can't show up the next day and fix it. So they have been able to take a step away there two or three time zones away right now.

Tim Fitzpatrick
One of the things that you are really helping business owners with is just getting off the I call it getting off the treadmill. You know, they're in their business. You know, you're helping them with their operations, get more efficient so that really their business isn't as dependent on them as it may have been before.

Krista Crotty
Creating a business as opposed to a job for yourself.

Tim Fitzpatrick
Yes. Exactly.

Krista Crotty
It's getting off the you talk about getting off that treadmill. I call it stopping the insanity, because really you're going to continue to do the same things over and over and over and expect different results. That's the definition of insanity, you know, and being able to stick with something with changing something long enough for it to actually make an impact for so many people is difficult.

Tim Fitzpatrick
Yeah, well, I think most of us. Got into business, started on business, because we wanted freedom, you know, we wanted the ability to kind of pave our own path and make our own future. And yes, it can be difficult. But if you're dealing with frustration, overwhelm and procrastination on a continual basis, it should not be that way.

Krista Crotty
No and it's and it's cyclical, right? Because what will happen is you'll get frustrated with something and then you'll fall into procrastination. And then by procrastinating, you end up like, oh, my God, this has to get done. You end up with the overwhelm and then you roll back right into frustration.

Tim Fitzpatrick
When you work with people, do you typically start with the business owner themselves? And then it starts to migrate to the people down the line and get your systems and processes from there?

Krista Crotty
Absolutely. Absolutely. Yeah. It's so right now, I'm working with a company. They have about 40 employees and started working with them about a year ago, started with the business owner. It's a husband and wife that on the business I started with, the wife started working with her. And then as I was in there working with her, people in the office kind of overheard what we were doing and started asking questions. And so I started to work with them as well, pull them in on some projects.

Krista Crotty
And it's a lot of mindset work. It's a lot of shifting the reality. It's looking at something and seeing it from a different perspective. So I know you have kids. I have a daughter. It's one parent comes in and says something. And they don't do it, clean your room now, they don't do it again, the other parent goes in, literally can say exactly the same thing and the kid does it right. It's that shift in perspective, that shift in reality that helps them unconsciously say, yeah, this is the right thing to do. OK, let's go.

Tim Fitzpatrick
Yeah. Yeah. So part of part of fixing problems I love this is really first you have to be in the right mindset to be able to fix it. Right. You have to be open to change. And you have to shift your perspective because sometimes the problem isn't getting solved because you're not you have the wrong perspective.

Krista Crotty
How many times have you looked for your keys? You've lost your keys. You look for your keys, you look for your keys in the right there in front of you. It's the same thing.

Tim Fitzpatrick
Yeah, I love that. This is awesome. I love this. So frustration overwhelm procrastination. Three most common issues. If you are experiencing those as a business owner, you do not need to continue doing that. You need to reach out to someone like Krista to reach out to Krista. She can help you with that. And I think she's done a really good job of kind of unpacking what this looks like as you start to work with somebody, which is great.

Krista Crotty
And I and I will say that, you know. It's there are a million different ways to work with a coach, with a client, with et cetera, and not everybody is a fit for everybody. We talked a little bit about this before we started. And I can tell you right now, I'm not going to be everybody's cup of tea. You know, it's and it's one of those things where you get to as the business owner, the first, I think, underlying problem a lot of times like the procrastination that overwhelm the frustration.

Krista Crotty
That's kind of a surface level. And then we dig down deeper into it the first. Any time that you realize as a business owner that you need help, that's really where it all starts. That's where the transition from having that recurring frustration and procrastination overwhelm starts is that, you know what? I could use some help with this. And for a lot of us business owners, you hit the nail on the head. We wanted freedom.

Krista Crotty
We didn't want anyone telling us what to do. We wanted to be able to set our own schedule. We wanted the ability to do what we do when we do it, why we do it, etc.. And for a lot of people, it's scary to say I need help.

Tim Fitzpatrick
It is, it is, but it actually and I've mentioned this multiple times, talking to people is just asking for help. I used to think that it showed weakness and it really doesn't it shows strength and shows strength that you're willing to be vulnerable. Put yourself out there and go, you know what? I'm stuck. I need help.

Krista Crotty
And I'm ready to move forward. I'm ready to move forward. I'm ready to grow. I'm ready to learn. One of the things that I've fallen in love with over the past several years is fail fast, fail forward, because Edison didn't invent the lightbulb overnight. He invented how many different ways that it didn't work before it worked. And apparently, he's going to visit us right now with my electrical issues.

Tim Fitzpatrick
Yeah, I love that. I've always thought failure is the opportunity to begin again with more experience and wisdom. That's it.

Krista Crotty
Absolutely. Absolutely.

Tim Fitzpatrick
So this next question I love, because one of the fundamentals that we focus on with people from a marketing standpoint is you got to know who your target market is, who is your ideal client. So let's talk about you. Who's your ideal client and why?

Krista Crotty
It's broad, yet it's very specific for me. It is having it is that business owner who has who now understands that they need help. They're open to having help.

Tim Fitzpatrick
So psychographically.

Krista Crotty
Yeah. Psyochographically, psychographics of it are they've been doing things. They understand success. They know what their definition of is of a success because everybody's definition of success is different. What's successful to you is is totally different than to me.

Krista Crotty
They understand where they want to go, yet they're struggling with how to get there. They understand why they want it. They understand what they want. They're just unclear on how to get there. During the past six to nine months I've had a lot of success working with tradespeople, HVAC, plumbers, electricians, auto mechanics, because like I mentioned before, they're really good at their trade, they're really good at doing the fixing the electrical problems, they're really good at understanding when somebody says, hey, my car is doing this, they're like, oh, well, that could be this, this and this and let's look into it. Right. You're not so good at maybe the marketing side of it. Not so good at the digital side of it. Definitely not for a lot of the people that I work with.

Krista Crotty
Well, because it's it's new to them. It's very uncomfortable. It's very outside their box. Somebody needs their car fixed. They're not some people look it up on the computer, but they're going to be like, hey, just fix it, get the lights to shut off and so I can drive it. So my ideal client is really that business owner, that executive level person who understands that by doing it with somebody, by working with someone, they'll get to the other side that much faster.

Tim Fitzpatrick
Yeah, I love that. I want to point something out here because I think this is a really a really important thing to keep in mind you. So with your ideal client, you've identified the you know, the industry. Right. Trades people, which is great. That's a lot of people do that. Right. You know, I work with attorneys or CPAs or whatever it may be where a lot of people stop and where you have not is the psychographics. To me the psychographics are just as important, if not more important than the demographics, because not all tradespeople people are your ideal clients, because if they are not psychographics in this point place where they're ready to get help, they're not going to be good clients for you.

Krista Crotty
And the great thing is by looking at the psychographics part of it and really focusing on that, like, are you a business owner that has been frustrated, continually procrastinates, deals with overwhelm. I have kept my box open to her. Yes, absolutely, I work well with tradespeople. I think that comes from the engineering background, the motor sports, understanding the difference between a Philips and a flat head. You'd be amazed at the guys I went to school with didn't know the difference between those two, you know, but understanding the mechanics of it, understanding how things work, because I can apply the exact same methodologies to sales. You can apply that. You talked about attorneys. Attorneys are great at their craft. Again, not so great sometimes at working on their business side of it, right?

Krista Crotty
Working with the psychographics allows me to define who I want to work with. I don't care whether you sell bagels or BMW. Doesn't matter. Sales is sales. Business is business. And if you run it like a business, if you treat it like a business, it will pay you like a business. I spent eight years in direct sales, network marketing and there were times I treated it like a business and it paid me like a business. And there were times that I treated it like a hobby. It was my side gig. I hate that term. Right.

Krista Crotty
So there are times where it's like, you know, hey, here's where here's my side gig and I'm promoting it. OK, great. To me, that means you're not going to spend as much time as you're not as passionate about it. You're not as into it as you are your business. Right. So for me, dealing with psychographics has really been the ability to choose the kind of person I want to work with as opposed to the kind of business. And it's open it up to so many more doors.

Krista Crotty
I mean, I have clients that range from the trades to entertainment to sea level executives to mortgage people, you know, because they're all it's all the same. If you can listen with both ears and speak with one mouth, it's that much easier to get into business. One of my favorite sayings from one of my mentors is Sell without selling. Yeah. You know, is is that I have guys like you do sales. I was like, no, I help people make decisions. I help them buy. I help them understand how whatever product service are solution solves their problem.

Tim Fitzpatrick
Yeah, yeah, I love that because people there's people that say, oh, I'm not good at sales all the time. And it's and I've always taken the approach where it's help people.

Tim Fitzpatrick
We've all been selling since the day we were born.

Tim Fitzpatrick
Yes.

Krista Crotty
We didn't call it sales, right? We sold our parents on allowing us to go to the movies with friends. We sold our friends on liking us we sold our friends on going to do something, know it's all sales, it's all negotiation. It's just a matter of are you able to solve whatever problem is out there?

Tim Fitzpatrick
That's it. So, Krista, you've given us a ton of value here. Krista is like, flip the switch here for me, I know that I need some help. What are some of the different options that people have and how do they go about finding somebody like yourself and finding a good fit?

Krista Crotty
Absolutely. So there's several different ways. One of the ways is to understand how you work with someone. So some people work really well, one on one. Some people really work well in a group. Some people will work well on their own. So that really falls into most coaches. Consultants will have individual coaching, they'll have group coaching programs. They'll have like a mastermind type setting.

Krista Crotty
Some of the questions that I encourage my clients to ask are what has worked for me in the past and what has not. And that will help you decide or help someone decide, business owner, individual, et cetera, to help them understand. Hey, look, I've tried this in the past. Maybe it was doing it on your own. Tried it on my own. Well, guess what? It hasn't worked. So if you go into a group setting or a mastermind setting, then you can learn from the other people that are there as well as the person facilitating it.

Krista Crotty
And sometimes you get to the point where that's great. And I know that I'm not so good at sharing in a group. Well, then maybe one to one coaching is better for you initially till you overcome that limiting decision and then you can go into a group or a mastermind and get more out of it. One thing I will say in working with a coach or a consultant, I truly believe this because I was burned by a coach in the past, is you want to pay in increments, you never want to pay for a program upfront. You know, there are coaches out there, consultants out there that will say, oh, you can work with me and it's fifty thousand dollars for the year.

Krista Crotty
OK, that's that's like a significant chunk of change right upfront. What I had happen to me is coach got their money and they didn't have any skin in the game. Yes, they were like, OK, whereas I'm like, I want my money back. I want my value. I'm ready to work. Let's go. The coach was like, Yeah, this is the you've got me for this amount of time and that's it. I found a lot of success working with a coach where, yes, it's a year long commitment and I paid for it throughout that year, I pay once a month or every so many calls or things like that. So we both have commitment. We both have skin in the game, if you will. And I would say talk to three or four of those if you connect with me.

Krista Crotty
Absolutely. Reach out to me. Let's talk. Let's get on the phone. Let's have a conversation and let's talk. Let's see if I am the right fit for you because I am not going to be everybody's cup of tea. Like I said before, if you can take it straight and take shots and deal with the cold, hard truth.

Krista Crotty
Yeah, great. I am learning how to be more I won't say codling, I'm learning how to be more sugar-coated, yeah, to lay things on people a little more softly. Yes, but most of the people that I work with need that slap in the face, that knock of reality that I have been looking here. And, hey, let's get over here. Most of the people that I work with need that because they've been so frustrated and procrastinated for so long that they need that smack of reality of, hey, OK, let's go.

Tim Fitzpatrick
I think it's important to think about you're doing coaching and consulting. Some people are doing just coaching. Some people are doing just consulting to me. And correct me if your definition is a little different than mine, coaching is more it's done with you. You're not the coach is there to give you guidance outside eyes and help push you. But you were the one doing the work. With consulting the consultant is really driving things and doing most of the work.

Krista Crotty
Yeah, I really view myself as I'm a hybrid. That's why I call myself a coach and a consultant. Yes, it's because some people and a lot of people, especially in the trades and those types of service oriented businesses, they know what they're doing. They don't need help with their trade. They need help with the overall running of the business. They need help with the marketing of it. They need help with the books. They need help with the the the nuts and bolts and the gears and the wheels that make the overall business work.

Krista Crotty
And by being a hybrid. Yes, I absolutely. And I love coaching. I love it when the light bulb goes on for somebody, they're like, oh, I get it now. OK, cool, let's move forward. Right. And then there's other times where you really have to push the client and that's more of the consulting side is like, hey, one of my clients who is like, hey, we need to seriously look at management classes, people, skill classes.

Krista Crotty
And I was like, OK, well, let's sit down and talk about it. So we're going to do a little bit of one on one work and then we're going to get him into some management classes because he is very he's in a trade, is very gruff. He's very he's a lot more black and white, zero sugar coating. Forget it. They're out the sugar in this, you know, to do your job and do it right. Yeah. I don't care how long it takes to get it done just to get it done.

Krista Crotty
And so need a little softening on the people skills. So we're going to work on that. And that's something that as I've been working with him, I get I've gotten to learn, hey, is he better like I talked about? Is he better one on one? Is he better in a group? Is he better in kind of a mastermind? Let's learn from everybody else type setting. So it's been a really cool process to where, depending on what we're doing, he works really well in all three of those areas. So he has the skills. It's now a matter of developing them and developing his own confidence in understanding how to deal with people in a given situation.

Tim Fitzpatrick
Very cool. Krista, thank you for sharing all this with us. I got a lot out of it. I know people will as well. Where can people learn more about you and what you're doing?

Krista Crotty
So my website is up. So vbstrategists.com, if they would like to shoot me a text, I can send them a link to my calendar. It's my phone number 702 677 6923. You can go on vbstrategists.com. There's also a link there to my calendar. There's more information there. I'm doing a couple of more blog posts this weekend and let me know your thoughts. Let me know your comments. I would love to just chat.

Krista Crotty
And the great thing about being a coach and being a consultant is I have a network of other professionals that I work with that, hey, if we're not a fit, I'll give you some recommendations. And there's a lot of coaches out there that won't do that. Yeah, that's something where I know and I understand and I believe that I am not I will never be a fit for every single person out there, every person I come across. Some people won't want to work as hard as I want them to work.

Krista Crotty
Some people won't want to work at all. And then I'm like, OK, well, that's that's your choice. Let me know when you're ready to. And here's a couple other people that that might work better for you right now.

Tim Fitzpatrick
Yeah. Awesome. Well, thank you so much. Those of you that are tuning in, watching, listening, if you're struggling with the frustration, the overwhelm, the procrastination, reach out to Krista. She can help. Thank you for tuning in. I am Tim Fitzpatrick with Rialto Marketing. If you want to gain clarity on where to focus your marketing efforts right now, hop on over to our website. Go to rialtomarketing.com. That's R-I-A-L-T-O marketing.com.

Tim Fitzpatrick
Just click on and get a free consult button. I know you will get a ton of value from it and walk away knowing where you need to focus right now. Remember, marketing your business shouldn't be a challenge. All you need is a plan. Till next time. Take care.


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About the Author Tim Fitzpatrick

Tim Fitzpatrick is the President of Rialto Marketing. At Rialto Marketing, we help small businesses & entrepreneurs eliminate the confusion of marketing by focusing on the fundamentals. As a marketing partner, we help clients put in place and manage a simple marketing plan so they can grow. Marketing your business shouldn't be a challenge. All you need is a plan.

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