TikTok Marketing 101: How To Be Succesful From The Start

March

1

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Isn’t TikTok the social media platform for Gen Z where all you find are silly videos of crazy challenges and people dancing? Maybe, but there’s a whole lot more to it. Our special guest today Austin Armstrong from Socialty Pro will break down the why and how of TikTok marketing so you can use it to generate leads and revenue for your business.

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TikTok Marketing 101: How To Be Succesful From The Start



Tim Fitzpatrick
As a marketer, I get all kinds of looks when I bring up TikTok. I think so many people still fall into the trap of seeing TikTok as the social media platform for Gen Z. There's silly videos, there's crazy challenges, and there's videos of people dancing. Maybe that's true, but I think there is a whole lot more to it. And that is why I have a special guest with me today. He's going to break down the why and the how of TikTok Marketing for us so that we can use it to generate leads and revenue for our business. Hi, I'm Tim Fitzpatrick with Rialto Marketing, where we believe marketing shouldn't be difficult. All you need is the right plan. I am super excited to have with me Austin Armstrong from Socialty Pro. Austin, welcome. And thanks for being here, Tim.

Austin Armstrong
It's a pleasure. Thank you so much for having me on, brother.

Tim Fitzpatrick
Absolutely. And I told you before, I'm super excited to dig into TikTok because so many people, there's a ton of marketers that make fun of it, myself included. But I think there's a whole lot that we're overlooking. And I know you're going to open our eyes a bit with this conversation. So before we do that, I want to ask you some rapid fire questions, help us get to know you a little bit.

Austin Armstrong
All right.

Tim Fitzpatrick
You ready to rock?

Austin Armstrong
Let's do it.

Tim Fitzpatrick
Okay. When you're not working how do you like to spend your time?

Austin Armstrong
Either with my wife or rock climbing.

Tim Fitzpatrick
Love it. Okay, I'm going to go down a rabbit hole here. Free Solo. Have you seen it?

Austin Armstrong
Oh, yeah.

Tim Fitzpatrick
Okay, great one. Another one related is The Alpinist. Have you seen that one?

Austin Armstrong
No, I haven't watched that one.

Tim Fitzpatrick
Okay.

Austin Armstrong
Is that newer?

Tim Fitzpatrick
It's newer. Amazing. Man, I loved Free Solo. My palms were sweaty. The entire movie. The Alpinist even more so it's worth checking out. And I believe it was on Netflix.

Austin Armstrong
I'll check that out.

Tim Fitzpatrick
Yeah, worth checking out. If you're a rock climber or if you're just into watching that kind of stuff, which I am, I would never find myself on the face of a rock without ropes.

Austin Armstrong
I don't know if I go that crazy, but.

Tim Fitzpatrick
Yeah. So what's your hidden talent?

Austin Armstrong
Probably rock climbing. I mean, I was an amateur Muay Thai kickboxer for about ten years, so I guess that would be a hidden talent as well. I've retained a lot of that muscle memory.

Tim Fitzpatrick
It's instinct now, right?

Austin Armstrong
Yes.

Tim Fitzpatrick
What's the best piece of advice you've ever been given?

Austin Armstrong
Learn from your failures, but never give up.

Tim Fitzpatrick
I like that one. What's one thing about you that surprises people?

Austin Armstrong
Good question.

Tim Fitzpatrick
Other than you're a rock climber and a former kickboxer?

Austin Armstrong
The first thing that comes to mind is TikTok influencer. Outside of the realm of this, if I'm at a party or hanging out with people or networking or something like that and they ask me what I do I kind of jokingly say TikTok influencer, and that's a great conversation starter.

Tim Fitzpatrick
I can only imagine. What does success mean to you?

Austin Armstrong
Having the freedom to not worry about can I afford this? Can I do this? Just being able to do it.

Tim Fitzpatrick
Where's your happy place?

Austin Armstrong
Anywhere with my wife.

Tim Fitzpatrick
What qualities do you value in the people you spend time with?

Austin Armstrong
Good communication, honesty, transparency.

Tim Fitzpatrick
Tell us more before we jump into TikTok. Tell us more about what you're doing with Socialty Pro, what kind of clients you're working with. Obviously, you are helping people with TikTok Marketing, but let's dig into that a little bit.

Austin Armstrong
Sure. We're a full-service digital marketing agency. We really specialize in service-based businesses. I built my career around working in the behavioral health space, so drug and alcohol treatment centers, therapists, group practices, and individuals in that space. But we work with many different service-based businesses in many different industries. Have a full team for search engine optimization, everything that goes along with that. And the last almost two years now, we've been really focusing on the TikTok side of things and helping service-based businesses grow on social media platforms with a cross-platform repurposing strategy, starting on TikTok and jumping on into all of the other platforms out there, but really helping them master and taking that off their plate so they can focus on doing what they love.

Tim Fitzpatrick
Awesome stuff. So let's talk about TikTok. Why the heck should I even be thinking about this?

Austin Armstrong
Yeah, great question. So first of all, it's the fastest growing social media platform ever. Crazy statistic. Last year, 2021, TikTok dot com was the most visited website in the world surpassing Google. That's a mind-blowing stat. Even more so, the vast majority of people that are on the platform and on the website are consumers. They're not creators. And so with that many people, there is such a unique opportunity for business owners to share their expertise and their knowledge behind the scenes, open that dialogue, open that communication, and really just genuinely help people in a completely unsaturated market. When I got started on there, I was talking about SEO stuff. That's how I got started on Tik Tok to grow my agency on SEO. If I started to talk about SEO on YouTube, let's say that's a very saturated market. I'm just another drop in the ocean over there. But nobody was talking about it on this platform. It's a huge opportunity right now.

Tim Fitzpatrick
Do you feel like it's still really early with TikTok?

Austin Armstrong
Yeah, absolutely.

Tim Fitzpatrick
Although it was the most visited website last year, it's still in its infancy. There's tons of people that have not jumped on and started taking advantage of it.

Austin Armstrong
Yeah. Especially in basically every industry, there will be creators that are similar to your business. But if you're a location specific business, it's wide open. For instance, I love talking to real estate agents and realtors because they're always at the front of how can I get in front of a set of people? They're very forward thinking marketing mindsets. I love that. So there's a lot of real estate agents and realtors on TikTok now, but very few in your specific area because they're spread out all around the country.

Tim Fitzpatrick
How do you with local, because you can't really target locally on TikTok, right?

Austin Armstrong
You can and you can't. So one of the major benefits of TikTok, and I think really how it grew so fast is how spectacular their algorithm is. So it really knows what you're interested in, where you are, and what you're actively watching and engaging with. So if you're uploading content from a specific area and you're talking about a specific area, and if you use location specific hashtags as well, you're going to reach a targeted local audience. There are other tactics we can get into as well. Just making it really clear on your profile, where you're located and the audience that you serve. Having your bio, having that in your display name, local can work really well.

Tim Fitzpatrick
I think the other thing too, that specifically with real estate. But I think this applies to a lot of other industries, too. If you are local, building a larger, wider spread audience is not a bad thing. Right. Anybody that's on the I'm trying to remember, like Ryan Serhant, the million dollar listing cash rate, who cares? So they work in New York or they work in LA. Those guys make referral fees when they send business. So when people come to them because they've built this huge following, hey, I can't help you in Kansas City, but I know a great agent. I'm going to connect you and they make referral fees off that stuff. So building a large following is never a bad thing.

Austin Armstrong
Yeah, absolutely. And there's so many secondary ways to make income as well from just serving your business, just selling your business, like building an email list, selling digital products, affiliate marketing, all kinds of different online revenue options, brand sponsorships things in your industries. There's a million things that you can do. You can have a local approach, but don't limit yourself.

Tim Fitzpatrick
Yeah, I agree. Let's dig into some of the more tactical elements of TikTok. How do you come up with ideas? How often should you be posting? We're certainly going to dig into more details here, but let's start with that.

Austin Armstrong
Yeah. So you have to dance if you want to be successful. Kidding.

Tim Fitzpatrick
I'm screwed.

Austin Armstrong
I come about how I tackle businesses on TikTok a little bit differently from most people. I don't really jump on a lot of the trends that you see on there. And I don't think that you need to jump on the trends in order to be successful in your industry. I come about it from an SEO stance. I have maybe a controversial opinion, but I think that all social media platforms are search engines. People are just looking for the information differently than on Google, per se. But they're still people, right? So a great way to develop a content strategy is using an SEO keyword research tool. There's tons out there you can use answersocrates.com or AnswerThePublic.

Tim Fitzpatrick
Answer the Public.

Austin Armstrong
Answerthepublic.com or Ubersuggest dot IO. These are all free options where you can type something into your industry or a keyword in your industry, type in mortgage or marketing or et cetera. And what this is going to do is it's going to spit out a lot of data on what people are searching for. Now, what I like to do is scroll down to the questions section and it'll show you tons of questions, hundreds if not thousands of questions that your prospective clients or target audience are searching for on Google. Okay. But because it's a human searching for a particular answer, they're still interested in that subject matter and as are other people that are directly related to them. So that's one great way. It's just outline all of these questions. You can also use Frequently Asked Questions that you get just being the expert that you are in the space and come about it from an educational perspective. Put your expertise out there, show what you're an expert in, be as helpful as you can. That is the secret to this is just give. Tim, we were talking about Gary Vee before the podcast started. And I love I'm a big Gary Vee fan. Jab, jab, jab. Right hook. Give, give, ask. Right. So you want to continue to put out really helpful content out there. So Frequently Asked Questions, keyword research, you can actually go on TikTok and look at look up similar competitors in your space. There's a search functionality on there. It's a search engine, right?

Tim Fitzpatrick
Yeah.

Austin Armstrong
Typing. I'm working with a newer Podiatrist right now. So you can type in Podiatrist, and it's going to show you all of the profiles of people that have Podiatrist or Podiatry in their username or in their profile, and then look at what their top performing videos are. There's already a model of success there. You can model that video, not steal it, model that video and apply your two cent to it. And it's a proven, winning strategy. It's not that advanced. But there's another thing that you can do is search for anything related to on your industry, on TikTok, broad keyword, broad industry, whatever you want to search for. And then you can actually filter the results on there. There's a little button at the top of it and click filter. You can sort by most Liked and you can set the date range to the last seven days or last 28 days. And what you can do is you can see what the top performing videos are in your industry recently. So you know that these are top of mind and you can sort of ride that wave. So those are a couple of different ways where you can create endless content ideas. And after you get the ball moving and I'll end on this.

Tim Fitzpatrick
No, it's okay.

Austin Armstrong
After you get the momentum going, you're going to get tons of comments and questions on your videos. User Engagement. One of the coolest features that TikTok has that Instagram just sort of stole is the ability to do a video response to a comment on your video. So after you get the ball rolling with a lot of this, you can rely on the comments to continue to consistently put out videos. That is so powerful with building rapport and building know, like, and trust. One of the most important aspects of marketing. Somebody is they're primed, they're interested, and they ask you a really great follow up question, gives you all answer that with a personalized video, they're going to see that other people are going to likely have that same question and that you can just continue with that forever.

Tim Fitzpatrick
I want to touch on a couple of things here because you dropped some serious value here. Content ideas, one of the biggest roadblocks I see people have is this exact thing. How am I going to come up with content ideas? And what most people realize after they've been doing it for a while is why was I even worried about that? There is no shortage of ideas. Answer the Public is one that you touched on. If you have never been there, go to answer the public, you will see. I mean, there's like hundreds of you type in one keyword, you will get hundreds of content ideas. But you also touched on this too. The easiest place to start is just what questions are your prospects and clients asking? You just answer those freaking questions. So ton of value there. Next thing I want to dig into here. When TikTok originally came out, videos were 60 seconds. Now you can go up to three minutes, correct?

Austin Armstrong
Yes.

Tim Fitzpatrick
Okay. But one of the things we were talking about before we went on is you don't really recommend going three minutes. You still recommend kind of staying in that 60 second or so range, is that right?

Austin Armstrong
Yeah. I would go shorter with as short as it needs to be because the attention span on a platform like TikTok is just terrible.

Tim Fitzpatrick
It's very short.

Austin Armstrong
It's so short and it's so easy to just swipe up or swipe down and get another video. So you have to hold their attention. We'll get into structure and all that. How to perfectly structure a repeatable TikTok video to stack the odds in your favor. The only type of videos that I see that really work that are longer are really engaging stories and music can aid in that as well. But if you're a natural storyteller, you can test that out both visually and just straight on, face in front of camera telling, engaging story. But most of the time I would really recommend 30 seconds or less. And if you need to go up to 60 seconds. That's okay. But I'd aim for 30 seconds or less.

Tim Fitzpatrick
Got it.

Austin Armstrong
And that's really just going to let you repurpose it a lot more too. I am all about repurposing right now. And so most platforms will let you have up to 60 seconds. Facebook Reels in particular is the only one that's 30 seconds or less right now. But 60 seconds is that threshold for cross platform use.

Tim Fitzpatrick
And all the video on TikTok is vertical, correct?

Austin Armstrong
Yeah.

Tim Fitzpatrick
Okay, so vertical as opposed to landscape, how often should I be posting?

Austin Armstrong
So there's no right answer to this. And I almost hate when people say you need to be posting a specific amount of time. What I would recommend is when you're first getting started is to have a systematic approach to outline your content. So again, we sort of have an SEO structure of a pillar cluster strategy. So we'll outline like four or five different categories of content that a business could talk about. Within each category, we list five to ten different videos. And so at the beginning, what you want to do is put out as much quality content as you can in each of these categories so that you can figure out faster which videos and which information resonates with an audience and more importantly, which doesn't so that you can pick up momentum and really double down. I personally post way more than most people should. I post three to five, sometimes seven videos a day, but I've also posted like 1700 videos on TikTok. I know the format. It's also a creative outlet for me. I can just whip that phone out in the middle of the day. My ADD marketing brain can just say, "Oh, I have a great idea for this." Tim, you sent me a podcast website beforehand. I'm going to do a TikTok video on that after we get off. I already have the format done, so thank you for that.

Tim Fitzpatrick
Yeah, no problem. Hey, just give me a shout out in the video, okay? Hey, my friend Tim over a Rialto Marketing. No, I'm kidding. But yeah, dude, we all learn something new when we chat, right?

Austin Armstrong
Yeah, of course. But when you figure out what works, you can slow it down a little bit. We often post I would recommend doing a minimum of one a day just to build that muscle and stay consistent with it. Because there's so much content being put out there, it is starting to get a little bit more competitive. It's wide open right now, but it won't be in a year from now. It won't be in two years from now. It's only going to get more saturated. So going with a plan and post as much as you can until you figure out what works and then you can slow it down.

Tim Fitzpatrick
But it's not because I've heard a lot of people talk about this on LinkedIn. Like if you post too much on LinkedIn, the algorithm can penalize you. On TikTok, it sounds like you're not really seeing that.

Austin Armstrong
Yeah. There are things that the algorithm will penalize you for an anecdotal evidence. But typically every video performs on its own. It doesn't have a connected account issue or anything like that. Now if you're continually posting content that gets flagged and removed for policy violations or anything like that, it can ding your account and it can suppress viewership and whatnot. And there's these things like being shadowbanned, which is an industry thing. And we can talk about that if you want. But really, it's about building momentum or suppressing that momentum. So if you're continually putting out content that people like, all of your videos will continue to grow. But if you put a couple of stinkers out there afterwards and they just bomb, it sort of seems like the next couple of videos until you start picking that up and start creating really good content again, that you're kind of down here in the muddy water a little bit, until you can pick that momentum back up a little bit.

Tim Fitzpatrick
Let's dig into this a little bit then, because you touched on this putting out good content versus bad content. One of the things that I think would really help people is what's the structure? Do you have a common structure for the videos that you shoot?

Austin Armstrong
Hook, value, call to action is really the structure so that it's so important to stop that scroll because the attention span is so bad. Right.

Tim Fitzpatrick
Yeah.

Austin Armstrong
So you can't introduce yourself, you can't talk about you. There's no time for it.

Tim Fitzpatrick
Yeah.

Austin Armstrong
And really, you have to have an opposite mindset on just good social media content in general that they're not actively searching for you. They're searching for a value piece of information. Right. So how can you help them? So open that video up either by addressing the question. So if we go back to the last question that you asked, how to find topics for TikTok videos. Right. If that's a question that I frequently get and want to create content around, there's two ways that I would recommend testing to open that. If I have somebody that I can use to hold the camera for me, then I would have that person behind the camera ask that question, "Hey, Austin, what's the best way to create a Tik Tok content strategy?" And then I proceed to answer that. That question acts as the hook, and then it opens that dialogue and sort of puts the viewer in the seat of the question, ask her, and then you're having that one on one conversation. Now, if you don't have an environment like that, you're not with somebody, you could just frame it by saying, here's how to create the perfect TikTok content strategy, rather than framing it as a question, then you want to and so you want to structure that as short as possible.

Tim Fitzpatrick
Yeah.

Austin Armstrong
Hook the audience in like 3 seconds Max. If you can get it down to that short. Right. It should just be a question or a piece of information.

Tim Fitzpatrick
Yeah.

Austin Armstrong
Immediately start to provide value. You can add a little bit of a build up in there as well. Add a case study or add like this is how this person gained 100000 followers. I'm going to walk you through this whole strategy, something like that. Tease them a little bit, but really deliver on the value of the hook that you stop there, scroll on. And then after you're done with the meat of that, don't recap because they've already seen the information. They know what they're there for. You can either tell them what to do next, but give them one clear call to action. So something like follow for more digital marketing tips or share this video with yourself so that you can take action on it later. Is one that I like. Or do you agree with me or not? Let me know in the comments. Give them one specific call to action. Because if you give them too many things, they go into analysis paralysis and they're not likely to do anything.

Tim Fitzpatrick
Yeah.

Austin Armstrong
Or if you want to not have that closing call to action, you can do a really sneaky TikTok trick where you're looping the video. A loop is important because one of the most important aspects of TikTok and they tell us this is that re watch rate. They want you to rewatch videos over and over again. So if you can have the last line or last frame of your video perfectly sync with the beginning of that video, you can sort of trick people to watch the video over again. And that's a really important metric for content going viral and just reaching more of the right people that you're trying to reach on TikTok as well.

Tim Fitzpatrick
I want to run through these one more time. Hook, value, call to action. Ideally less than 30 seconds. It sounds like most of the time you're asking a question in one way, shape, or form. Whether somebody's asking you that or you're just repeating the question, then you're giving them the value that brought them in. And then man marketing, you got to end with the call to action something. One that you want them to do, whether it's "Hey, comment below." Or "If you've run into this, just give me an Amen." Whatever to engage people and start to interact.

Austin Armstrong
Absolutely.

Tim Fitzpatrick
I love it. Anything else? Is there anything else that we haven't touched on from a content perspective that I should have asked?

Austin Armstrong
No, it's great. That's really going to be the consistency in your game is just providing people with straight value. I have the mindset shift of I just give almost all of my best stuff away for free because I know that they don't know what they don't know they won't do it or they need their handheld, et cetera, whatever. But they trust me because I'm giving them great information for free. I know that they're not going to do it, and if they do it, they're going to associate me their success. But the vast majority of people, if I give away free information, they trust me because I gave them that information. And then they reach out to me for help or to hire our agency for one thing or another because I've provided them consistent value. So don't be afraid to give a lot of your information away for free. It's only going to benefit you in the long run.

Tim Fitzpatrick
I could not agree more. One thing some people might also be thinking is, how are you shooting your videos? Is most of it just right from your iPhone or Android? What are you doing there?

Austin Armstrong
Yeah. So for me personally, so I am an Android user. Sorry, iPhone.

Tim Fitzpatrick
No, that's okay.

Austin Armstrong
It's selfie, right? That's how I open it up with my opening hook. And then I flip the camera around and I typically will show something on my computer screen analytics, a cool website that they should check out, something else that they need to see online. And then I'll switch it back to selfie mode and give that ending call to action. Now, I do have a video production team out in Orange County, California, and we'll send people out, and they'll basically do that. They'll record them answering that question. The person behind the screen will ask them the question, the professional will respond to it, and then we can work in some fun transitions and whatnot if needed. But that's typically how we do it. It doesn't need to be over the top. Your messaging is what's essential. It's so easy right now to create these videos. People get caught up in, "I need better audio. I need better light, better." Whatever. Just get your message out there. You can improve on a lot of these things, but you will get results if you're consistent and offer really good messaging that resonates with who you're trying to reach.

Tim Fitzpatrick
So don't overthink it. Shoot it on your smartphone, upload it to TikTok, and just stop and wash, rinse, repeat. So you have been doing this for what, three years? Is that right?

Austin Armstrong
Yes. Almost three years, yeah.

Tim Fitzpatrick
Okay. And how many followers do you have on TikTok at this point?

Austin Armstrong
Almost 300,000. Like 287, 80,000, something like that.

Tim Fitzpatrick
So a lot. But you've been doing it consistently over a three year period. You've broken this down super easy to understand. Let's touch on the last part of it, because all of us in business, we're not necessarily doing this for our health. How are you making money and generating leads from what you're doing on Tik Tok?

Austin Armstrong
Absolutely. So I've personally monetized my TikTok in about seven different ways, and I'll get into some of those. The easiest way is a link in your bio that goes to how you can capture leads. What I typically do in my typical funnel is I have a link in my bio that's like a link tree. And the top button is schedule a 15 minutes consultation with me. It's a free call. It goes into Calendy.ly, everything's automated. I get all of their information. I have pre qualifying questions so they know our costs and our services and all of this stuff. And then I sell them on that call. And then from there handles email correspondence and onboarding and all that stuff. So that's essentially how we do it. You can also bring people into your email funnels. You would be surprised how much traffic you can drive specifically from TikTok using a single link in your bio. It is fascinating. I have two email drip campaign sequences, for instance, with two opt-ins, a free SEO checklist and a free TikTok checklist. Right?

Tim Fitzpatrick
Yeah.

Austin Armstrong
Enter their email address, they get the free checklist and then they're put into an email sequence, an automated drip campaign that provides value, nurtures, and sells them. I also do a lot of affiliate marketing. So I promote websites that have affiliate deals where if I get them to sign up due to the large audience that I have, I get a commission on anybody that clicks that link and then signs up.

Tim Fitzpatrick
Can you put a link in the post or how do you do that?

Austin Armstrong
No. So you have to drive them to your bio. I have to say click the link in my bio to learn more about this.

Tim Fitzpatrick
Do you have multiple links in your bio?

Austin Armstrong
You can only have one. So that's why it's important to have something like a link tree or a beacons set up. So basically, if somebody doesn't know what that is, it's one link that opens up when they click on it and then it gives you an option of as many different links as you want from there. So it's like a link expander.

Tim Fitzpatrick
Got it. So if you want to send people to different places, you need to use Linktree.

Austin Armstrong
If you just want leads for your business, then I would just put a Calendly link in your bio. At the very simplest point, if you want to get bookings or consultations or if you're an ecommerce product, just link to your shop.

Tim Fitzpatrick
Right.

Austin Armstrong
And this is another thing that people become so obsessed with. I need all of these different things in order to be successful. No, just get started and then just put whatever you can. If you have nothing to sell but you want to start capturing leads and you want to sell something eventually, just put together a free checklist and start capturing emails and just start there. Set up a call and Lee account for free, link it to your calendar and then just start talking to people.

Tim Fitzpatrick
Yeah, I love it. So link in the bio. Huge affiliate marketing. What are some of the other ways that you've monetized?

Austin Armstrong
Brand deals. So websites and products. I have a really cool electric desk. Like a standing desk. Yeah, I got this for free. I just did a video on it. They reached out, gave me a little bit of money plus this desk, so different brand deals that are related to the type of content that I create. So affiliate marketing, digital products. So I sell Google My Business Secrets ebook for a couple of bucks. I have a video course right now. I'm working on another video course. How else?

Tim Fitzpatrick
Do you promote those through dedicated videos?

Austin Armstrong
Yes, absolutely.

Tim Fitzpatrick
It goes back to what you talked about before. Jab, jab. Right hook. You're putting out a bunch of value, and then 20, 25, 30% of the time, you're putting out a video that's specific to a digital product or your course. And the call to action then is driving them to a specific place.

Austin Armstrong
Absolutely.

Tim Fitzpatrick
Got it. I love it. So the big thing that I'm taking away from this is get over your fear, start doing it, do it consistently, don't overthink it. As you start to do it consistently, and things start to evolve, there will be many ways that you can end up monetizing this. But frankly, for most service-based businesses, even if it was just driving people to schedule more free consults or strategy calls, whatever you want to call it, that would be life-changing for most people.

Austin Armstrong
Yeah, absolutely. And it's never been easier to grow on this platform and in social media in general right now.

Tim Fitzpatrick
Yeah.

Austin Armstrong
Start it.

Tim Fitzpatrick
I want to touch on one more thing because you talked about it repurposing. I'm a huge fan of repurposing. When you shoot these 30 no more than 60 second videos vertical for TikTok, where else are you guys repurposing and leveraging that content?

Austin Armstrong
So right now we're doing Instagram Reels, YouTube shorts, Pinterest as idea pins, LinkedIn, Twitter, Facebook, and Google My Business. It is everywhere. And so I'll give you another valuable tip here. We use a website called Snaptick dot app, S-N-A-P-T-I-K dot A-PP. And what that does is you copy the link of your TikTok video and you put it in there and it downloads it watermark free. So it removes that TikTok watermark. So when you're repurposing it, it looks like it's original content. So some of these platforms, Instagram specifically has told us they don't want repurposed content. They want original content. I'm just getting ahead of that. It takes an extra 1 minute to do that step to download that video watermark free and then re upload it everywhere.

Tim Fitzpatrick
There's a couple of things I want to pull out here. So Instagram, Pinterest, Facebook, LinkedIn, Twitter, Google My Business. You're creating posts on Google My Business? So it sounds like when you're shooting for TikTok, are you shooting native right in the app?

Austin Armstrong
I am, yeah.

Tim Fitzpatrick
Okay. So the other option you could do is shoot your vertical video on your phone and then upload it to all the various platforms as well, correct?

Austin Armstrong
Yeah, absolutely. I like to do it in TikTok because I find the video editor really intuitive for me and it's the easiest way for me anyway, to add text on screen, which we use as a thumbnail across platform.

Tim Fitzpatrick
Got it. Okay. I love it, man. This has been fantastic. Austin, I really appreciate you taking the time. Any last minute thoughts you want to leave us with today?

Austin Armstrong
No, Tim, it was a pleasure. I hope this changed the mindset of a couple of people to just give it a shot. Just dedicate 30 days. Just create videos. Dedicate 30 days. If it's not for you, don't continue with it. But if you give it that test and you see some success, keep rolling with it because the opportunity right now is going to pass you by. Your competitors will be doing this. This is your chance to get ahead of the game and really change your life. I have a checklist on my TikTok profile by the way, if anybody wants to connect with me on there, you can get my free checklist.

Tim Fitzpatrick
I love it. So if you want to see what Austin is doing on TikTok, go to Tiktok.com forward at socialtypro. You can also just go to their website. Socialtypro.com obviously knows what the hell he's talking about. If you were thinking about getting involved in TikTok marketing, you're not sure what to do. You want to just have somebody help guide you through that process. He's the guy to do it. So, Austin, thank you so much, man. I really appreciate it. Those of you that are watching listening, I appreciate you jumping in and checking it out. If you're struggling with your marketing, you're not sure what that next right step is for you, you've been trying different tactics nothing seems to work, head on over to our website at Rialtomarketing.com. It's R-I-A-L-T-O Marketing dot com. Click on the get a free consultation button. I would be happy to chat with you and give you some clarity so you can move forward with confidence. Thanks so much. Next time, take care.


Connect With Austin Armstrong



About the author, Tim Fitzpatrick

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