Get Familiar With Twitter Ads




Twitter is quite a bit smaller than Facebook or Youtube, but that doesn't mean it can't be a great advertising channel. In this article, we'll help you get familiar with the different types of Twitter ads.

A lot of advertisers are indeed more familiar with Facebook ads, Instagram ads, and Google ads. Still, I hope this article gets you onboard the Twitter ads train.

I know that Twitter is a great advertising platform.

As of January 2020, there are 340 million active Twitter users.

Types of Twitter ads - User Stats

Okay, so the chart shows that Tiktok, Weibo, and Snapchat have more users than Twitter.

Is this bad? I don't think so. Just because a lot of users and advertisers ignore Twitter doesn't mean there's ZERO business opportunity on the platform.

The 130,000 advertisers on Twitter know that the opportunities on the platform are only going to get bigger and bigger. If you are a savvy advertiser, then you know that you have a chance of attracting the right audience in a less crowded area.

Twitter ads present a new way to reach and understand your customers because they have:

  • A Valuable Audience - Twitter users are influential, responsive, and enthusiastic to discover new brands, products, and services. So when you're building a marketing plan, target Twitter users.
  • Diverse Ad Formats - Twitter has a lot of proven advertising solutions like video pre-roll, mobile app install cards, and many more to help target your most profitable audience.
  • Amplify Ad Message - Get Twitter users talking about your product, service, business, or brand—no minimum budget.

Following the above, here are the different types of Twitter ads.

The Different Types Of Twitter Ads

Twitter currently offers six ad formats. This is good news for those who can't decide what kind of Twitter ad to launch.

Let's start with...


Promoted Tweets

Promoted Tweets are like regular tweets that appear directly in users' feeds. However, they are labeled as "Promoted" and don't necessarily come from a Twitter account that the user follows.

Here's an example of a Promoted Tweet:

Types of Twitter ads - Promoted Tweet

Promoted Video

Promoted Videos are an attention-grabbing type of Twitter ad. These are auto-played videos displayed in-feed to engage Twitter users in their timeline.

You can also add hashtags and mentions in your ad text.

Here's an example of a Promoted Video:

Types of Twitter ads - Promoted Video

In-Stream Video Ads And Sponsorships

Advertisers can partner with premium, engaging, and brand-safe publishers with Twitter's In-Stream Video Ads and Sponsorships. Their goal is to to reach a responsive target audience with an in-feed, pre-roll video.

This type of Twitter ad has a tag that says "Ad by (Name of a brand)," like the ads that appear on Youtube videos.

Here's an example of an In-Stream Video Ad And Sponsorship:

Types of Twitter ads - In-Stream Video Ads Sponsorships

Website Card

Website Cards allow you to share a creative image or video content that seamlessly directs your target audience to a landing page that you prefer. This type of Twitter ad promotes your website and gets more traffic.

Here's an example of a Website Card:

Types of Twitter ads - Website Card

App Card

App Cards promote your mobile app and get more downloads. They allow your Twitter audience to see your mobile app in an engaging, media-rich, and creative way.

Here's an example of an App Card:

Types of Twitter ads - App Card

Direct Message Card

If you want to provide a personalized brand experience and start a conversation with your target audience, then Direct Message Cards are for you. It's the best possible way to engage your audience within Twitter's direct messages.

Here's an example of a Direct Message Card:

Types of Twitter ads - Direct Message Card


Get the outside eyes and feedback you need to get on the right path with your marketing.

Gain clarity and understanding. You'll leave your discovery call knowing where to focus your marketing efforts right now to get the best return on your investment.

What Can Twitter Ad Campaigns Do For You

Twitter ads can do a lot for your business, depending on what you need or want to achieve.

Here's a list of Twitter ad goals you can choose from, and how each goal works:





Promote tweets to achieve maximum audience reach.

Twitter ads help you reach more target customers to boost brand awareness.

Set a bid amount per 1000 impressions (CPM), and your Twitter campaign will be optimized for unique reach, which reaches more people at the same budget, targeting, and creative.


Promote tweets to get more retweets, likes, and replies.

Promote Tweets that are published organically or create Tweets that are only promoted to your target audiences.

The only time you need to pay is when your target users engage with your content. Impressions with ZERO engagement are free.


Promote your account to get more Twitter followers.

Twitter ads allow you to get your account in front of your target audience and grow your account.

Your tweets will show in a lot of places within the Twitter system, including Home Timelines, Who to Follow, and search results. Also, users will see the word Promoted to distinguish your tweet from regular ones.

Website Clicks

Promote your website using Twitter ads to increase traffic.

Twitter ads drive traffic and generate website conversions using Tweets targeted to specific audiences.

You can feature your website content with Website Cards to preview the following in users' timelines:

  • image
  • related context
  • clear call-to-action

App Installs

Promote your mobile app on Twitter to get more downloads.

Twitter ads drive users to download or open mobile apps directly from within a Tweet using App Cards to preview the following on users' timelines: 

  • an image
  • view app ratings
  • install or open an app

Also, Twitter ads are built to work on a cost per app click (CPAC) pricing method, meaning you only need to pay for clicks that lead to the App Store or Google Play or to open the app.

Now that you know what Twitter ads can do for you and your business let's jump into the easy steps on how to create an ad.

Steps On How To Create A Twitter Ad

Getting started on Twitter advertising is easy. I like that the platform makes it straightforward to create an ad.

Here are six easy steps on how to create a Twitter Ad:


Choose An Objective

Ask yourself, "What do I want to achieve?" Go back to the table above to figure out what your Twitter objective will be.

Twitter will ask your goal when you create a campaign. Here's a list of ad objectives you can choose from:

Types of Twitter ads - Ad Objective

Set Your Target Audience

The next step is to select your target audience you want to reach according to geographic areas, gender, language, interests, etc.

Here's a list of audience preference you can set on Twitter:

Types of Twitter ads - Target Audience 1
Types of Twitter ads - Target Audience 2
Types of Twitter ads - Target Audience 3

Set Your Bid

Types of Twitter ads - Bidding

Now, you need to set your ad budget. Set how much you will pay for each interaction, such as a new follower or click to your website.

Use automatic bidding if you want to know the best bid cost based on your budget and ad goals.


Determine Your Ad Budget

Types of Twitter ads - Ad Budget

Take note that there's no minimum campaign spend. You can choose a daily budget for your ads and consider starting with at least $30 per day to reach audiences throughout the day consistently.


Build Your Ad Creative

Types of Twitter ads - Creatives

Now, you need to choose the tweets you want to focus on in your Twitter ad campaign.

Don't forget to add a strong CTA like Sign Up, Start Today. Also, don't add hashtags (#) or mentions (@) in your ad copy to stop users from clicking away from your ad.


Take Advantage of Analytics

Types of Twitter ads - Twiiter Analytics

Your work doesn't end after launching your ad. You still need to analyze the overall performance of your ad.

Go to Twitter's Analytics section to analyze your audience, impression, engagements, etc.

And that's a wrap!

Those are the things you need to know to get familiar with Twitter ads.

Check out the recommended section below to know more about Twitter ads. You can also CONTACT US TODAY to learn proven Twitter advertising tips and tricks.

Recommended Twitter Ads Resources

Twitter Marketing in 2020: The Ultimate Guide

9 Twitter Advertising Guides That’ll Help You Generate Better Results for Less

Twitter Ads: How to Advertise With Twitter

So what do you think about this article? Are you ready to launch a Twitter ad campaign?

Leave a comment below and let's chat.

It will be a great honor if you think this article is worth the SHARE. Until next time!

Are you looking for more online advertising help? Check out our Ultimate Guide to Online Advertising for Small Businesses.


Get the outside eyes and feedback you need to get on the right path with your marketing.

Gain clarity and understanding. You'll leave your discovery call knowing where to focus your marketing efforts right now to get the best return on your investment.

Header image courtesy of JumpStory.

About the author, Tim Fitzpatrick

Tired of marketing that doesn't deliver? Ready to create lasting marketing success?

The world of marketing is vast and constantly evolving. It's easy to fall prey to information overload and feel lost in the marketing maze. In this ever-evolving landscape, expert guidance is critical to navigate successfully.

We understand - marketing your business can be more than just challenging; it can be downright disheartening. But it doesn't have to be. Marketing shouldn't be difficult.

Limited returns on your marketing efforts? Unsure about your next move? Or perhaps you're doing all the "marketing stuff," but it's not working.

This is where our expertise comes into play.

We provide marketing consulting, advisory, and outsourced or part-time marketing executive services. We help MSPs & B2B professional service firms build and manage their marketing engine to get where they want to go faster.

Ready to remove your revenue roadblocks and simplify marketing? It's about time you feel confident in your marketing strategy. Let us help.