5 Ways To Improve Your Twitter Quality Score

Analyze Your Competition

Take it from me; it's a challenge to come up with the perfect tweet.

You have two options:

• Option 1: Create a tweet from nothing and run it as an ad, and if it isn't performing well, you stop it.
• Option 2: Look at what is already working well for others and create your ad based on the available information.

Option 2 is far better because you get to save a lot of money by finding out which ads are performing before you create your own.

Next, ask yourself, "Where do I find these tweets to base mine on?" Well, you need to make sure that your target audience will engage with your ad tweets. Hence, check out the tweets of your competitors. They have mostly the same audience as you, which is excellent!

It will likely perform better as an ad if one of your competitor’s similar tweets is popular. In the same sense, if their tweet gets no engagement, it might also not work for your audience.

Follow these steps to find and analyze tweets from your competition:

• Step 1: Find your competitor’s page by doing a simple search on Twitter or Google. 
• Step 2: Scan their previous tweets.
• Step 3: Take note of the tweets with more likes, retweets, favorites, and comments than others. 
• Step 4: Pick up to 10 popular tweets in the past few weeks or months. 
• Step 5: Answer the following questions:
  
  -  Which Twitter cards perform best? - e.g., pictures, videos, apps, etc.
  -  Which topics perform best for your audience? - e.g., there's an endless loop of topics.
  -  Which particular format that works best? - e.g., questions, descriptions, good headlines, etc. 

When you answer those questions, you'll produce a Twitter ad with a high engagement rate and quality score compared to creating one from scratch.

Stay Fresh, Test, And Optimize

Twitter users like this rapid state of change and expect to see new content consistently. Old tweets or similar to old tweets don't resonate with them, and they just skip them. It can also affect the performance of your ads if you use old tweets too often.

Your ads will likely perform well in the first few days, but they quickly go on a plateau state. You will notice your engagement rate drop continuously. It's a common phenomenon on every advertising platform, but it happens even faster on Twitter.

So how frequently should you change tweets?

Twitter recommends creating at least three different campaign ads to slow down the speed at which they go stale. But even if you create numerous tweets at the beginning, they'll still go on a plateau state - it might take some time.

To know how often you need to create new Tweets, you need to continually monitor your ads' performance. Stop running that ad when the cost per engagement of a specific ad reaches an unprofitable peak.