The Ultimate List of Email Marketing Tools for Small Businesses




Small business email marketing is as powerful as any other digital marketing tactic. It is still the best performing channel for many businesses. Are you using any email marketing tools to help make your email marketing easier and more effective?

In this article, I'm going to give you all the tools you NEED to level up your email marketing game.

Okay, here we go!

Email Marketing Software & Services

You will be hard pressed to go wrong with any of the email marketing software and services in this list. The most important thing is you choose a service that is going to be the best fit for your business.

How are you going to use email marketing to grow your business and what features will you need to be successful? Create a list of your needs and then start evaluating your options.


ActiveCampaign is an email marketing tool that we personally recommend. My team and I use it on a regular basis. I love that it lets me create drip emails that are driven by subscriber interaction, behavior, interests, location, history and more.

Pricing starts as low as $9 and goes up from there.

2. AWeber


AWeber features include Email Newsletters, Drag and Drop Editor, HTML Templates, Email Automation, and Autoresponder Follow-Ups. It's an all-in-one email marketing tool that your small business can get started with quickly.

Pricing starts as low as $19 per month and goes up from there.

Campaign Monitor

Campaign Monitor has features for businesses large and small to send emails their customers can't ignore.

Pricing starts as low as $9 per month, so it's another very affordable email marketing service solution you might want to check out.


ConvertKit allows you to send targeted autoresponders to customers based on their interaction with your emails. It even has blueprints that you can use to quickly create autoresponder sequences anytime you want.

It's geared towards creators and online businesses. Pricing starts at $29 per month.

5. Drip


Drip is a pretty powerful email marketing and marketing automation service. They offer a ton of integrations with other services that allow you to connect with Drip. This is a pretty heavy duty offering and they have a great FREE plan you can try to test the service.

6. Emma


Emma is another great email marketing software. They offer a host of features including automation, list segmentation, A/B testing, and landing page creation.

Pricing starts at $89 per month.


GetResponse is an all-in-one online marketing platform that not only allows you to do email marketing, but allows you to do webinars, create landing pages, and do marketing automation.

Pricing starts at $15 per month.


MailChimp is a popular tool among digital marketers. I'm sure a lot of you have already tried this awesome service. MailChimp allows you to send drip emails based on website activity, abandoned carts, activity or inactivity, and a lot more.

They have a great FREE plan you can use to test the service before you buy.


MailerLite focuses on simplicity, excellent customer support, and beautiful email designs. Its user-friendly software lets you to instantly create beautiful email campaigns, track results, manage subscribers and unsubscribers, design custom popups and landing pages, and so much more.

They have an awesome FREE plan if you are just getting started with email marketing.

Email Tracking and Monitoring Tools

All of the email marketing software in the section above will offer tracking and monitoring, but what about email messages that you send from your inbox?

For email marketing activity you handle directly from your inbox the following services can be invaluable.


Streak is a Gmail extension that I personally use. It lets me track my emails by simply clicking the track button. Streak is also an all-in-one CRM tool that is great for sales, team collaboration, and overall customer relationship management.

They offer a FREE plan so you can try it without any risk.

If you're a big Google user, you might find this article really helpful too: The Must-Have Chrome Extensions for Business Owners to Actually Make Life Easier.


Boomerang for Gmail is another awesome email tracking tool. One of its many features is called Boomerang Reminders that boomerangs a message back to you when you send an email and don't get a reply by a date and time you set.

This is a very popular tool and one worth checking out, especially since they offer a FREE plan you can use to test the service.


Yesware says they are a service to let you know what happens after you hit send. They offer pretty in-depth analytics and other tools to help with your email outreach.

Pricing starts at $12 per month which is a great deal for what you get out of it.


Get the outside eyes and feedback you need to get on the right path with your marketing.

Gain clarity and understanding. You'll leave your discovery call knowing where to focus your marketing efforts right now to get the best return on your investment.

Email List Building Tools

If you don't spend time building your email list you won't have anyone to communicate with! The tools below will help you add subscribers to your email list quickly and easily.


OptinMonster promises success to your drip campaigns or email newsletter by converting your website visitors to actual email subscribers. With this tool, you can build high converting forms for your websites and landing pages in minutes. OptinMonster also lets you segment leads and customers with its Behavior Personalization feature.

They've got a free plan so you can test the service and then pricing starts at $29 per month.


Rafflecopter lets you host contests and giveaways to increase your email subscriber list. Contests and giveaways can be a great way to build your email list and Rafflecopter makes it easy.

Pricing starts as low as $13 per month.

3. Sumo


Sumo has some great tools to help your business grow. One of them is List Builder which has some awesome features to help you get more email subscribers from your website visitors.

They've got a great FREE plan so you can try it, and then plans start at $30 per month.

Thrive Leads

This is a WordPress plugin, so if you aren't using WordPress for your website then you are out of luck. Thrive Leads is fantastic and one of the plugins we use on our website.

For $67 per year, it's a steal!

Hello Bar

Hello Bar is a free service that offers some tools to help you convert website visitors into email subscribers and customers. It's definitely worth checking out.

Additional Email Marketing Tools

1. Litmus


Litmus is an awesome email testing tool. It lets you test emails on any device for up to 40 clients with one single click. Litmus cuts down on the time it takes for you to review each and every email combination.

Pricing starts at $79 per month.


BombBomb is a pretty cool video recording service that makes it really easy for you to record and use video in your marketing. Not only can you use it in your email marketing, but in a lot of the other marketing channels you may be using in your business.

Pricing starts at $39 per month.


We all make mistakes and typos when writing. Grammarly makes sure everything you type is clear, effective, and mistake-free.

This is an awesome tool for everything you write: email marketing, content marketing, etc.

4. Email Marketing Design

OK, this isn't necessarily a tool per se. But, it's a very important part of an effective email marketing strategy.

Apply the essential elements of email marketing design with any of the tools in this article and you've got a great start to your email marketing.

That's basically it! I hope you find some of these email marketing tools game-changing for your business. I know that small business email marketing isn't an easy task, but with the help of these tools you'll be just fine.

What do you think? Feel free to comment below or share.

Are you looking for other marketing tools in your business? This list of marketing tools for small businesses might be helpful for you too.

Need more lead generation tips? Check out our entire Ultimate Guide to Lead Generation.


Get the outside eyes and feedback you need to get on the right path with your marketing.

Gain clarity and understanding. You'll leave your discovery call knowing where to focus your marketing efforts right now to get the best return on your investment.

Header image courtesy of Jumpstory.

About the author, Tim Fitzpatrick

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