Unlock the Secret to Ensure Your School App is Wildly Successful

January

25

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by Tim Fitzpatrick // in Other

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Do you remember the film Field of Dreams with Kevin Costner?  One of the most iconic lines from the film is "If you build it, they will come."

Sad to say, this is not the case for your school mobile app.  Just because you have an app doesn't mean you will magically get downloads and have stakeholders use it.

Ensuring your school mobile app is successful is not difficult, but it does take a little bit of planning.  We've launched a number of school apps and have learned the keys to success.  Assuming you've got valuable content and features in your school app, the three tips below will take you to the promised land!

  1. You Must Have a Marketing Plan
    It takes time for something new to click with people.  On average it takes seven impressions for something to really register with a person.  A lot of schools don't promote their app consistently over time.  As a result, their apps fail to meet their expectations.  You must create a marketing plan for your app so you know what to do each week during your app launch.  Every school app we launch has a defined marketing plan.  Want a sample marketing plan?   CLICK HERE, complete the form with a message saying you read this article and we'll send you our plan.

  2. You Must Keep Your App Content Current
    In order for your app to be a relevant, valuable communication tool the content in it must be current.  The minute a user thinks the information in your school app is out of date they will stop using it.  This is the fastest way to ensure your app fails.  Keep. Your. Content. Current.  No excuses!

  3. You Must Use Push Messaging
    Push messaging is not only a valuable channel for communication, it's also a way to drive engagement and activity in your school app.  When schools fail to take advantage of the benefits of push messaging their apps usually suffer with weak engagement and decreasing activity.
Once your school app is ready to go live these are the 3 tasks you should focus on.  They're simple, but often overlooked.

Did you find this helpful? Feel free to comment below and share.

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PS. If you haven't seen how some schools are taking advantage of the power mobile has to offer you might benefit by looking at some examples in the app stores.

Header Image Courtesy of Pixelied

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About the author, Tim Fitzpatrick

You're a growth-minded MSP or B2B tech company owner who's great at what you do, and your clients get real results. But customer acquisition remains your biggest challenge. You're stuck in what we call The Marketing Maze: a frustrating cycle of disconnected tactics, wasted spend, and false starts. You've hired agencies, run ads, done everything you're supposed to do, and none of it has reliably solved the problem. The worst part isn't the wasted money. It's the doubt. You start wondering if you're the problem. You're not.

We believe being great at what you do should be enough to grow a business. It's not right that it isn't. Excellence deserves to win, and with the right system, it can. At Rialto Marketing, we come at growth differently. Tim Fitzpatrick built and scaled a distribution company 60% year over year before selling it. He sees growth through a revenue lens first and a marketing lens second, because he's lived what it takes to grow a business, not just studied it.

We've built a proven system called the Supercharged Marketing Engine, and we install it using a simple three-step framework: Strategy fuels the engine with clear positioning and direction. Planning builds the engine with a focused execution roadmap. Leadership keeps the engine running with metrics, implementation/execution, and optimization that produce predictable results.

Without the right system, the problems only compound. Inconsistent customer acquisition, unpredictable revenue, wasted spend, and growing doubt with every passing month. But when you install the right engine, everything shifts. Your pipeline becomes predictable. Your revenue becomes consistent. And you become the thriving owner with clarity, momentum, and a growth system working in the background, and you're free to lead your business from the front instead of chasing tactics from behind.

The only growth system for MSPs and B2B tech companies that turns client acquisition from your biggest challenge into your biggest advantage. Ready to see how it works? Let's talk.