Do you remember the film Field of Dreams with Kevin Costner? One of the most iconic lines from the film is "If you build it, they will come."
Sad to say, this is not the case for your school mobile app. Just because you have an app doesn't mean you will magically get downloads and have stakeholders use it.Ensuring your school mobile app is successful is not difficult, but it does take a little bit of planning.
We've launched a number of school apps and have learned the keys to success. Assuming you've got valuable content and features in your school app, the three tips below will take you to the promised land!
- You Must Have a Marketing Plan
It takes time for something new to click with people. On average it takes seven impressions for something to really register with a person. A lot of schools don't promote their app consistently over time. As a result, their apps fail to meet their expectations. You must create a marketing plan for your app so you know what to do each week during your app launch. Every school app we launch has a defined marketing plan. Want a sample marketing plan? CLICK HERE, complete the form with a message saying you read this article and we'll send you our plan.
- You Must Keep Your App Content Current
In order for your app to be a relevant, valuable communication tool the content in it must be current. The minute a user thinks the information in your school app is out of date they will stop using it. This is the fastest way to ensure your app fails. Keep. Your. Content. Current. No excuses!
- You Must Use Push Messaging
Push messaging is not only a valuable channel for communication, it's also a way to drive engagement and activity in your school app. When schools fail to take advantage of the benefits of push messaging their apps usually suffer with weak engagement and decreasing activity.
Once your school app is ready to go live these are the 3 tasks you should focus on. They're simple, but often overlooked.
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If you haven't seen how some schools are taking advantage of the power mobile has to offer you might benefit by looking at some examples in the app stores. Click on one of the links below to check some apps out.Apple App Store
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