Why advertise on Facebook if there are tons of social media platforms or digital marketing channels to choose from? Well, the answer is simple - everyone is on Facebook. If you aren't, then you need to learn how to advertise on Facebook as soon as possible.
Let's start with Facebook facts.
Men lie, women lie, numbers don't. - Jay-Z
According to Statista, Facebook users worldwide are expected to reach 1.69 billion
this year, up from 1.34 billion in 2014.
That's a huge jump or, in other words, an exponential increase in the number of Facebook users.
More than 50% of all internet users use Facebook. It's even more impressive that 40% of grown-ups over the age of 65 use Facebook.
All of these stats prove that millions of Facebook users check their profiles multiple times per day.
With that said, here are ten compelling reasons why you should advertise on Facebook.
Why Advertise On Facebook? Here Are 10 Reasons
There's a lot of reasons why you should advertise on Facebook. This list details why Facebook is the advertising platform of the future.
Let's hop on it!
Organic Reach Has A Limit
Facebook content creators generate more and more different types of content every day! To advertisers, both small and big time, this means that it is becoming extra challenging to distribute and get their content in front of their target audience if they depend solely on organic reach.
The ever-changing Facebook algorithm doesn't make it any easier either! Look at how it changed over the past years.
So why should you advertise on Facebook? Because Facebook ads keep your audience engaged. It also helps your marketing strategy reach a new audience or market you never knew existed.
Ultimately, if you advertise on Facebook, customers will get to know your brand, products, or services in a click of a button.
You Can Target Specific Users
Another reason why you should advertise on Facebook is it allows you to reach your target audience.
I will say that Facebook is the most targeted form of digital advertising because advertisers can promote to customers according to:
- Job title
- Marital status
Use Facebook advertising to engage your customers even more. It works even better for advertisers who know their audience by heart. You know from the skin to the bones.
A Facebook ad targeting option that you need to be familiar with is Lookalike Audiences. It is a way to connect with a new audience who are likely to be interested in your brand, product, or service because they are similar to your most profitable existing customers.
You Can Choose Between Simple And Advanced Ad Solutions
Facebook empowers advertisers now more than ever. Depending on your advertising goals, Facebook lets you choose between Simple Ad Solutions and Advanced Ad Solutions.
Simple Ad Solutions
Simple Ad Solutions lets you create Facebook ads quickly and easily directly from your page.
Creating these types of Facebook ads is very simple. Just look for the Promote button on your Facebook page or try boosting a post by clicking the Boost Post button on specific posts.
Here are some of the Simple Ad Solutions you will find on your Facebook Page:
- Boosted Posts - If you want to get more Facebook users to like, share, and comment on your posts, then try boosting them. Boosting your posts also helps you connect with non-page followers who are probably interested in your content.
- Page Ad - If your goal is to get more people to like and follow your page, then Page ads are for you.
- Website Ad - If you want to get more people to visit your website, then create a Website ad.
- Promote CTA Button - This type of Simple Ad allows advertisers to customize their call-to-action (CTA) to promote their page's objectives like schedule an appointment, buy now, or visit website.
Advanced Ad Solutions
Advanced Ad Solutions let you create many types of Facebook ads in Ads Manager.
This type of Facebook ad solution lets you achieve the following goals:
- Lead Generation - Gather lead info from Facebook users who are interested in your offer.
- Conversions - Empower Facebook users to take relevant actions on your site or app like payment info or purchase. Use Facebook Pixel to track and measure your Facebook ad conversions.
- Brand Awareness - Boost brand awareness by connecting with users who care about your business.
Facebook Ads Are Easy To Set Up
You will love this one! Facebook ads are easy to make.
Facebook will guide you through all the crucial steps, from selecting the ad type to defining your audience and setting your budget and even your timeframe.
Aside from the process being simple, Facebook ads are also highly-customizable. Choose from a variety of Facebook ad formats, delivery selections, and bidding options.
For example, you can choose from pay per impression, pay per like, or pay per action if you want to launch a pay-per-click campaign on Facebook ads.
You Can Set Reasonable Budgets
Another reason why you should advertise on Facebook is that it is one of the cheapest, if not the cheapest, types of online advertising.
Facebook gives advertisers the freedom to spend on their ads however much they want.
You set your budget from the start. Facebook will stop showing your ad when you reach your maximum ad budget. It means that the higher your budget, the more Facebook users you will reach. Awesome, right?
Also, Facebook defines ad cost two ways - the overall amount spent (controlled through your budget) and the cost of each result you get (managed through your bid strategy).
To ensure you spend within your budget, Facebook offers two ad limit methods:
- Campaign Spending Limit - Set a maximum ad amount you are willing to spend on a given Facebook ad campaign.
- Account Spending Limit - Assign a maximum ad amount you are willing to spend across all the Facebook ad campaigns you are running.
Facebook Offers Retargeting
Retargeting is a vital type of online advertising. Advertising platforms like Google and Facebook offer Retargeting Ad Campaigns.
Facebook advertising enables advertisers to target customers who previously visited their website, used their mobile app, or gave them email addresses. These customers are highly profitable because they are already familiar with the business.
If you want previous customers to download NEW premium content, start a NEW free trial, or make a NEW purchase, then use Facebook advertising!
You Can Measure Your Success
What I love about advertising on Facebook is that it allows me to measure the effectiveness of my ads by using the insights, metrics, and tools provided.
It's even going to be a lot easier for you to understand the effectiveness of your ads with Facebook's Ads Measurement tools.
Facebook Advertising Is Mobile
Facebook owns one of the largest, if not the largest, social media mobile apps that exist today.
According to Statista,
In the fourth quarter of 2019, mobile devices (excluding tablets) generated 52.6 percent of global website traffic, consistently hovering around the 50 percent mark since the beginning of 2017.
Also, as of January 2020, 98% of active users globally accessed Facebook via mobile phones.
What do these stats mean for advertisers who are still skeptical about the power of Facebook ads? Well, first, mobile is the future of online advertising. Second, Facebook ads can help grow your business.
Facebook Advertising Is The Best Investment
If you don't know where or what social media site to invest your money on right now, then I suggest Facebook. It is the most cost-effective ad investment you can make for your business.
Although Twitter ads are a little cheaper than Facebook ads, remember that Facebook has more users than Twitter.
Advertisers can expect double, triple, or even quadruple return on investment with Facebook ads. The opportunities on Facebook are limitless if you know how to use it properly.
Facebook Moves Fast
What I love about Facebook, as a social media site and an advertising platform, is that it's quick in making the latest advertising features available.
If you want to stay updated with all the latest Facebook ads features, check out these resources:
- Use Facebook's Business Help Center to get extensive information and tips on how to use its advertisement products.
- Use Facebook's Blueprint to take ad courses that will help improve your ads.
And that's a wrap!
In conclusion, Facebook ads will not fail you! It's cost-effective, easy to create, measurable, and mobile. That's why you should advertise on Facebook.
For more information about how to advertise on Facebook, check out the recommended section below. Feel free to TALK TO US if you want to learn more about Facebook ads.
Recommended Facebook Advertising Resources
A Deep Dive Into Facebook Advertising
How to Advertise on Facebook in 2020: The Definitive Facebook Ads Guide
5 Reasons Why You Should Still Be Advertising on Facebook
So what do you think about this article? Are you ready to advertise on Facebook?
Leave a comment below and let's discuss.
Also, it will be a great honor if you think this article is worth the SHARE. I will see you in the next one!
Are you looking for more online advertising help? Check out our Ultimate Guide to Online Advertising for Small Businesses.
Head image courtesy of JumpStory.